News and articles

Up-dated image for Kaiser

Kaiser Food Élelmiszer-ipari Kft. has a refreshed image. Kaiser products are available with new packaging from June. New design is accompanied by flow pack and modern, sliced products sealed in...

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IMIGe team expanding

Gábor Schwarz from Penthouse Magazin became the business development director of IMIGe Hungary in April, while two former Boomerang Media employees, Erika Farkas and András Farkas András have joined the...

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Health and games from corn

According to a recent survey by Nielsen, the market of cereals grew by 2 per cent in terms of value last year. Sales of corn flakes grew by 11 per...

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Diverse prospects for our key industries

The secret behind the Brazilian food miracle was not the only topic at the AKI conference held in June. Medium-term prospects for European food markets were also discussed and we...

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Climate-friendly Tesco in Sátoraljaújhely

The climate-friendly Tesco store in Sátoraljaújhely uses 25 per cent less electricity and 50 per cent less gas. James McCann, general director of Tesco and Daron Neal, director responsible for...

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Capitaly: think of the future!

The sales and marketing plans had just been completed by Unilever for 2007, when the restrictive economic measures of the Government were announced in September 2006. This was when a...

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Deodorant tested in Africa

An expedition crossing Africa tested Kilimanjaro, the new version of Old Spice this autumn. The Old Spice Afrika climbed Kilimanjaro in May....

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Unbroken trust

Reader’s Digest magazine has again prepared a survey about the brands regarded as most reliable by consumers. The survey covered 15 European countries and 24,000 interviews. Quality, price, image and...

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Drugstores: increasing intimacy

Retail sales of women’s hygiene products are increasingly concentrated in drugstores. According to data from Nielsen, their market share grew by 3 per cent last year, but hyper markets still...

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No more subsidies for exports of dairy products

In line with a recommendation by the EU Commission, the EU has decided to stop subsidising exports of butter and cheese. Exports subsidies would be reduced to zero, but would...

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Ecological impact

Tesco has developed a method for measuring the “ecological impact” of products, meaning the total related CO emission, which is displayed on labels....

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Product placement in the focus

In May 2007, competent ministers of EU member countries accepted the amendment of the 1989 “Television Without Frontiers” directive, to allow product placement. The topics discussed at the Press Club...

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Last Unicum concert of the season

The Hungarian Festival Orchestra staged its last Unicum concert of the season in Bartók Béla Hall on 27 May. The next Unicum concert with compositions by Brahms and Rachmaninov will...

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News

Reduction in packaging materials. Major FMCG companies, like Cadbury Schweppes, Coca-Cola Enterprises Masterfoods have signed an agreement called Courtauld Commitment in the UK, aimed at reducing the quantity of packaging...

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Intimate relationship with strong brands

Personal hygiene has been subject to spectacular development in the past 20 years in Hungary. Softness, smoothness and good absorption capacity are the main priorities for consumers, while skin-friendliness is...

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Declining sales in food stores

Overall retail sales showed some decline in March. According to a KSH report, sales in the first quarter of 2007 show a 0,3 per cent increase over the same period...

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„Everything customers want from Match”

According to Tamás Szendrő sales director, the first one and half years of the store modernisation program of Match has been a success. Sales in the modernised stores have risen...

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Beck’s

We could have put funny things like helium into our beer, but we haven’t. Beck’s: Only 4 natural ingredients for over 125 years. Agency: Akció-Nxs Reklámügynökség Customer: Borsodi Sörgyár Zrt....

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Tricky Pöttyös

The TV spot made for Pöttyös last year has been enhanced using a technology, Autodesk Flame trick system which is absolutely unique and new in Hungary....

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Fruits and vegetables in the focus

Regarding development, the production of fruits and vegetables will be treated as one of the priorities in agriculture during the next seven years. EU funding will be available for modernising...

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Prices of sun lotions going down the chute

Average prices of sun lotions are falling in modern store types, where most sales are concentrated. Longer and warmer summers generate increased demand, inviting private labels to enter the market....

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Less nights in Budapest, more outside

Net revenues of three, four and five star hotels were 1 per cent higher for the first five months of the year than a year earlier. While the number of...

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Bio Ice Tea: Herba, Peach, Cherry, Lemon

Bio Ice Tea is made from real tea infusion with bio-sugar. Instead of hazardous preservatives, heat treatment is used. Flavours: cherry, lemon, peach, herbs....

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Borsodi Beer

Borsodi and friends save you from difficult and embarrassing situations. Agency: McCann Erickson Customer: Borsodi Sörgyár Zrt. Product: Borsodi Sör Apperance: RTL Klub, Film+, Sport1, Sport2, Cool Period: May–July 2007...

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Competition about the past 30 years

The final of the “Who knows more about the past 30 years?” organised by Sió-Eckes Kft. to commemorate their 30th birthday took place in the beginning of June. Teams from...

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Success in Luxembourg

The meeting for Ministers of Agriculture, held in Luxembourg in the beginning of June ended with positive decisions for Hungarian producers. As Ádám Ficsor Ádám, under secretary of the Ministry...

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Meetings and conferences

When a not very exciting conference is held next door and another similar one is held in the other end of the country, the choice is quite obvious. However, if...

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Beef and poultry competing

Agricultural Business Research Institute (AKI) continuously monitors and publishes trends in the world markets of poultry and meat. Data from the Market and Price Information system (PÁIR) can be useful...

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Wilkinson Extra 2 Fun

The cheerful colours of the premium quality but affordable double blade razor have been chosen specifically for the summer season....

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Vénusz

After many futile and funny experiments in the Fairy school, one of the students who uses the new Vénusz Konyhatündér for frying succeeds in passing the foam-removal examination, because it...

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