News and articles

Marketing against the crisis

Not only the big but also the small and medium-sized companies are also interested in building out and developing its own customer database. The widely used marketing tools can extend...

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Danone shares can be subscribed

Danone would utilize the 3.05 billion euros which would came from a preferential share issue on debt repayment and the purchasing of smaller rival firms – reports Világgazdaság Online. Danone...

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Thee decline in the Hungarian food retail market has been stopped

According to Nielsen market research company's analysis of twenty European countries, the Hungarian food retail sales volume of goods remained stable in the first quarter of the year compared to...

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Growth and real optimism at McDonald's

McDonald's has maintained its leading position. Seventy-nine million guests, 12 percent growth, a $ 38.7 billion HUF in turnover and 1.54 billion operating profit were last year’s results. The company...

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The Hungarian economy has been increased in May

According to the common indicator of Világgazdaság and Ecostat – called the speed-up guide (GYIA) – after the decline of April, the economy increased by 0.33 percent in May. It...

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Deák Ferenc elected again

Deák Ferenc who is the Managing Director of Henkel Hungary has been elected as the President of the Hungarian Brand Alliance for a further two years, on the General Meeting...

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Mars Hungary – less chocolate, more pet food this year

Mars Hungary plans a turnover of 50 billion HUF for the 2009 financial year, stated, Ács Tamás the Executive Director of Mars Hungary on a press conference held in Budapest...

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No need to re-authorize the cash registers

The shops do not need to re-authorize the cash registers because of the increase in VAT and excise tax. A simple parameter modification is enough – stated the fiscal business-leader...

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Dry weather is bad for agriculture

Despite the rain falls of the recent days, 200 millimeters are still missing from the usual amount of precipitation. The dry weather can cause more than 100 billion HUF losses...

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Smoking in restaurants would be prohibited

If the Parliament supports the proposal of the Health Committee, the law about the protection of the non-smokers could be strenghtened. Hosts expects a further drop in the turnover of...

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Chiquita Ltd. abolished

The Vác based fruit trader the Chiquita Hungary Trading Ltd. will be wound up. The company majority-owned by Chiquita Banana Company B.V. registered in the Netherlands, imported fruits, especially bananas...

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Lidl plans to enter Romanian market

Discount food chain Lidl has advanced plans to enter the Romanian market and is currently scouting out potential store space, according to representatives of the company quoted by local newspaper...

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Consumer confidence in the United States is improving

The confidence indicator of Conference Board's the leading market research group increased to 54.9 points in May after April’s 40.8 points. The prior expectation was only 42.3 points. By the...

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Liquidation of Herz Salami has been started

The liquidation application against Herz Salami Ltd. became effective. It is begining of the liquidation of the 120 year old domestic company. The company's majority owner Jámbor János said, that...

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Save and invest rather than taking up loans

The economic crisis did not change the financial habits of people, however changed the usage of financial products – states the study of GfK Hungária market Researc Institute. The financial...

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Bank guarantee program to help food processors

The Food Industry Bank Guarantee Program of Hungarian Development Bank (MFB) provides a total of 37.5 billion HUF working capital loan for helping out the businesses. With the 90 percent...

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Bartender competition with aces

For the eleventh time this year the Bacardi-Martini Open Cup has given the scope for the competition of domestic mixers with the participation of prestigious professional jury. Mixers could compete...

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A reduction in Ecostat’s tourism indicator

The tourism indicator which demonstrates the expectations of the population and the businesses of the tourism sector decreased slightly. According to the survey of the fisrt half of the year...

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New domestic restaurant chain

In April 2009 the latest domestic restaurant chain opened its first restaurant under the name Oscar Pizza. The network has 8-10 frequented placed businesses. All units have exactly the same...

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One of the big loser of the crisis is the meat industry

According to the datas of Optem Company Information Service by mid-May, winding-up proceedings has been started against 73 animal husbandry, meat trading or meat-processing companies, so meat industry is the...

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Decreasing prices at Slovakian retailers

After the chains in Slovakia are already advertised products that are cheaper than in Hungary, the Slovak retailers also began to decrease its prices. In the first quarter of 2009...

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Good news from France: In April private consumption has been increased

Contrary to the analyst expectations the French private consumption increased by 0.7 percent in April. The consumption growth surprised analysts who previously predicted 0.3 percent decline. The growth in April...

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TUC biscuit manufactured in Székesfehérvár

A new biscuit has been added to the assortment manufactured by the Székesfehérvár plant of Győri Keksz Kft. TUC is now manufactured with traditional products like Pilóta or Albert. The...

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Újvidék and London in the AMC program in May

AMC provided support for 16 Hungarian exhibitors attending the 76th International Agricultural and Food Industry Fair in Újvidék held between 9-16. May. A consumer promotion under the „Delikatesno iz Mađarske”...

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Annual sales approaching HUF 40 billion

Retail sales of household paper products were up by 8 percent in terms of value in the March 2008-February 2009 period, compared to the previous year. Retail sales totalled more...

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Gastronomy expert of 2008

The “professional of the year” awards for the previous year are handed over by Turizmus Kft. early in February. This prize was handed over for the 17th time this year,...

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Less money in our pockets

Gross average income was down by 1.5 percent in the first two months of 2009, compared to the same period in 2008. Real income was down by 4.3 percent. Average...

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Delma Vajízű margarin

The new Vajízű margarine fits perfectly into the well known Delma product line dedicated to the priority of flavour....

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Third place: Coke ZERO – Lauritzen Marketing – The impossible is possible

The spectacular sampling campaign organised to support the introduction of Coke Zero was a great success among consumers and members of the jury as well. Young urban males were stopped...

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ECR Europe Barcelona

The panel discussion to be held under the title “2018: Choice of our future” at the ECR Europe conference in Barcelona will be attended by top executives of three companies...

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