News and articles
Coca-Cola/Happiness Factory
Date: 2008-03-28 08:00:00
Happiness Factory – the movie shows us the fairytale inside world of a coke machine and also shows us in a creative way what happens when the machine runs out...
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Revenues of Henkel CEE over EUR 2 billion
Date: 2008-03-28 08:00:00
Revenues of Henkel Central Eastern Europe (Henkel CEE) grew by 17.7 percent to EUR 2,214 billion in 2007. Each division of the company produced double digit growth in 2007. A...
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Faktoring ABC – about factoring in simple terms
Date: 2008-03-28 08:00:00
We hear about factoring every day, but relatively few businesses actually use this financial service. Probably, not many people are familiar with the advantages of factoring. We have asked Andrea...
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Less households buying private labels
Date: 2008-03-28 08:00:00
According to data from the ConsumerScan of Gfk Hungária, beer consumption rose last year both in terms of value and quantity. Sales were up by 5,6 per cent in terms...
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Fighting instore theft
Date: 2008-03-28 08:00:00
There is no such thing as perfect security. Store owners can do no more than to make life as difficult for thieves as possible. Expensive products can be fitted with...
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Together, with professionals
Date: 2008-03-28 08:00:00
“Find out what people want and sell it to them” is an American proverb. The concept described below is a perfect example of this principle being applied. According to surveys,...
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Barbecue season to start early
Date: 2008-03-28 08:00:00
The Agricultural Business Research Institute (AKI) monitors trends in the world markets of meat and poultry. Data from the Market and Price Information System of KSH and AKI can be...
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Babafalat Friss tanyasi jércecombfilé, babáknak
Date: 2008-03-28 08:00:00
It is never to early to start following a healthy diet based on natural ingredients....
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SIÓ prémium
Date: 2008-03-28 08:00:00
A nice moment, a well-known face, our everyday environment, all making us feel ourselves to be at home in the World, just like a well-known flavour. Our World. SIÓ. Agency:...
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Slimmer Univer products
Date: 2008-03-28 08:00:00
The packaging of mayonnaise and a number of other Univer flavourings have also been redesigned. Flasks have become slimmer, with a more curved and more feminine shape. Main design elements...
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FMCG retail chains ranking
Date: 2008-03-28 08:00:00
21,340 general food stores operated in Hungary at the end of 2007, whereas the same number was 21,959 in 2006. According to Mrs. Szalóky Judit Tóth, director of Nielsen, this...
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Drugstores holding largest market share in body lotions
Date: 2008-03-28 08:00:00
Hand and body lotions are expanding categories with sales showing an increase of 10 per cent in terms of value and 8 per cent in terms of quantity last year....
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What really matters is inside
Date: 2008-03-28 08:00:00
When we see that the interior of a supermarket that we regularly visit has been completely redesigned, we usually feel that it takes us longer to find the products we...
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Restaurant on-line
Date: 2008-03-28 08:00:00
We respect restaurants which take the trouble of regularly up-dating their web sites. We only discuss good web sites of good restaurants so that everybody can learn from the mistakes....
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Improving expectations
Date: 2008-03-28 08:00:00
The business expectation index of GKI showed some improvement in February. While entrepreneurial expectations show a definite improvement, consumer expectations show stagnation. All sectors of the economy show more optimism...
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Milli Fõzõtejszín Light 15% és Milli Fõzõ tejkrém 3%
Date: 2008-03-28 08:00:00
New, health-conscious consumers may enter the market of milk cream, who have never bought milk cream previously because of its high fat content....
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Carte d’Or Vanília
Date: 2008-03-28 08:00:00
Nothing is as original and delicious as Carte d’Or, which is made using only quality ingredients and creative and exciting recipes, with all the passion of creation. Agency: McCann Erickson...
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Minimundus, the country brand
Date: 2008-03-28 08:00:00
Magyar Turizmus Zrt. presented the new national brand of Hungary for tourism in March. According to Balázs Szűcs, deputy general director of MT Zrt., the brand concept should carry relevant...
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Measuring trade marketing?
Date: 2008-03-28 08:00:00
Trade marketing my love – was the title of the conference held by the Trade Marketing Klub on Valentine’s day. Participants of the first event organised jointly by TMK and...
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Hydration is no longer enough
Date: 2008-03-28 08:00:00
Five major brands (Garnier, Nivea, Dove, Johnson & Johnsons and Baba) control 70 per cent of the hand and body lotion market. The category showed growth both in terms of...
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Six months outdoors?
Date: 2008-03-28 08:00:00
Terraces are an irresistible attraction for guests from the spring till autumn. Though our “terrace culture” is developing, it is still behind the European average. Money spent on terraces is...
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Food for the gods
Date: 2008-03-28 08:00:00
Mushroom has been rediscovered in Hungarian cuisine in recent years and is enjoy increasing popularity. Mushroom was regarded as the food of gods by gourmands in antiquity. Practically limitless quantities...
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Chains of small stores suffering biggest loss 2007
Date: 2008-03-28 08:00:00
According to the Retail Analysis 2007 study by GfK Hungária, discount stores and hyper markets improved their respective market positions, while the FMCG sector slipped into relative recession last year....
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Milli Joghurtital eper-málna és Milli Joghurtital sárgabarack-maracuja
Date: 2008-03-28 08:00:00
Sorry, this entry is only available in HU....
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Knorr Rafinéria
Date: 2008-03-28 08:00:00
What’s for dinner this eve-ning? This is a recurring problem for many housewives. Knorr Rafi-néria is offering new recipe ideas for housewives with its three new sauces in popular flavours....
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Green world of Coca Cola
Date: 2008-03-28 08:00:00
The new World of Coca-Cola® complex located in Atlanta has officially been classified as “green” by the American Council of Green Architecture. 20 per cent of the materials used for...
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The inquisitive eyes of MARI
Date: 2008-03-28 08:00:00
Thanks to Martin Kingdom, head of English POPAI, his MARI (Marketing at-Retail Initiative) can give us an accurate picture of the effectiveness of our POS activities. It has been an...
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More effective compact washing powders more expensive
Date: 2008-03-28 08:00:00
Washing powder is the largest among the 60 categories of chemical products monitored by Nielsen. Sales increased by 10 per cent in terms of value last year, reaching HUF 37...
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Franchise news
Date: 2008-03-28 08:00:00
According to the franchise top list of 2008 published by www.enterpreneur.com, 7-Eleven has broken the hegemony of Subway. Donkin Donuts, Pizza Hut, McDonald’s and KFC are all there in the...
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The Spanish are coming
Date: 2008-03-28 08:00:00
Though Spanish cuisine is not the first thing that comes to our minds when we hear about gastronomic globalisation, Spanish cooks are deemed to play a key role in 21st...
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