News and articles
Tesco chose a CR adviser and a PR agency
Date: 2008-10-07 00:00:00
From first of October, the B&P CSR management and the NetAktív Kommunikációs Ügynökség make together the internal and external communication of teh retail chain. In division of labor between the...
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New Sealed Air developing for packiging whole chicken
Date: 2008-10-07 00:00:00
Cryovac BDF now offers increased consumer convenience after the launch of a new easy opening strip, totally unlike the traditional corner grip. A range of specifically designed trays that will...
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Coke Zero targets 007 fans
Date: 2008-10-07 00:00:00
Not quite, but in Coca-Cola Zero’s first major promotional partnership since the product’s launch in 2005, the Atlanta-based Coca-Cola Co. has teamed the brand with the upcoming James Bond movie...
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Consumers like brands sponsoring good causes
Date: 2008-10-07 00:00:00
According to Cone Communication's research 4/5 of the people prefers to buy brands which protecting good causes, but the most important is the price and the quality. The 'good cause'...
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The domestic enterprises leave too much on their subjective value judgement
Date: 2008-10-07 00:00:00
The most Hungarian companies associate based on personal connections or previous experience – is lying in latest assaying of the Coface Hungary . Coface is producing more than one thousand...
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Nestle refutes in most energetic manner
Date: 2008-10-07 00:00:00
According to three independent laboraties abroad there was no melamine found in Nestle's coffee whitener Crame Vafe Matte. The company doesn't understand what the Hungarian laboratory found. As broadcasted last...
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GL Outlet to extend its profile
Date: 2008-10-06 00:00:00
Soon appear some new, famous brands in the outlet center at Törökbálint, but this time not from the world of fashion, but electronics and furnitures. An outlet with miscellany profile...
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Metro AG cuts jobs in Germany
Date: 2008-10-06 00:00:00
Hundreds of jobs will be cut at cash & carry wholesale hypermarkets in Germany over the next two years in an effort to increase profit, Frankfurter Allgemeine said, citing a...
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The trade confidence index came to halt
Date: 2008-10-06 00:00:00
According to the survey conducted by GKI Economic research Co. (www.gki.hu) with the support of the European Union, the trend of business expectations remained unchanged. In September, the confidence index...
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Heineken Hungária sponsors city programs in Sopron and in Marfű
Date: 2008-10-06 00:00:00
According to the company's TCR program Heineken maintains the developing of the traditional brewery cities. Heineken Hungária requested the mayor of Sopron, dr. Tamás Fodor and mayor of Martű, dr....
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From October new CEO at Dreher Brewery Hungary
Date: 2008-10-06 00:00:00
For the English native Gary Whitlie the Hungarian market isn't unknow, he worked in Budapest several years ago. Gary Whitlie joined S.A. Breweries Ltd (now SABMiller plc) in 1984 in...
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Three Electro World subsidiaries to sell in CEE
Date: 2008-10-06 00:00:00
Britain's DSG international plc is to sell 33 stores in the Czech Republic, Hungary and Poland. According to the information of Business Daily Világgazdaság, the EW units in the Czech...
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Melamine Detected in Milkshake in Austria
Date: 2008-10-06 00:00:00
The Austrian health ministry has said that some illegally-imported Chinese milkshake containing melamine has been discovered on sale in in a Chinese restaurant. The consignment found during a check in...
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Award for Amstel Pulse
Date: 2008-10-05 08:00:00
The unique, designer bottle of Amstel Pulse has been awarded the Golden Lion, the highest award at the „Cannes Lions” advertising festival. The bottle has been chosen from among 1,000...
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Change in trend
Date: 2008-10-05 08:00:00
According to MasterCard, a change has taken place in the trend seen since the introduction of bank cards in 1995, as 2007 was the first year when card holders used...
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Veggie Express
Date: 2008-10-05 08:00:00
As vegetarianism is far more popular among foreigners visiting Hungary than locals, one of the owners of Veggie Express has decided to give this concept a try in the downtown...
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Industry down
Date: 2008-10-05 08:00:00
Industrial production was down by 0.3 percent in June, compared to June 2007. According to a report by KSH, total production was up by 5.6 percent in the first half...
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What is business intelligence good for?
Date: 2008-10-05 08:00:00
Most companies spend days or weeks compiling data for background analysis which is required for business decisions. Results are far from being up to date or accurate, which means that...
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Whiskas® Supreme
Date: 2008-10-05 08:00:00
Cats instinctively know what the real thing is. This is why Whiskas® Supreme made with chunks of real meat and packaged in aluminium pouches has been developed. Because cats would...
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It’s time to…
Date: 2008-10-05 08:00:00
Sour cherry, water melon, apple…Which one will be the next time bomb exploding in the gardening sector? An excess of supply exists in other countries as well, but that is...
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New warehouse for SPAR
Date: 2008-10-05 08:00:00
The second logistic centre of SPAR Magyarország Kereskedelmi Kft was handed over on 25. August, in Üllő. – We have opened the new logistic centre at the best moment, as...
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Big increase in yoghurt sales
Date: 2008-10-05 08:00:00
According to the Retail Index of Nielsen, retail sales of yoghurt were up by 9 per cent in terms of quantity in the June 2007 – July 2008 period, compared...
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Disappearing illusions?
Date: 2008-10-05 08:00:00
Though the Second National Development Project has been launched among high expectations, potential applicants seem to be passive or even dissatisfied at present. Only 40,000 out of a total of...
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Restaurant on-line
Date: 2008-10-05 08:00:00
We only discuss good web sites of good restaurants so that everybody can learn from the mistakes. Hemingway (Budapest) Carefully designed, even a little too sophisticated web site. Letters are...
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Inflation highest in Latvia
Date: 2008-10-05 08:00:00
Inflation averaged 4.3 percent in the 27 EU member states in the June 2007 – June 2008 period. It was lowest in the Netherlands with 2.3 percent and highest in...
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The Maximilian
Date: 2008-10-05 08:00:00
Zwack and Tokaji, two of the best known Hungarian brands are on the label. Not bad… Who is this product intended for? A small gap has been detected on the...
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Orbit Envelope Fruit
Date: 2008-10-05 08:00:00
Smile and share it with others! The innovation by Orbit is 14 chewing gums packaged separately, in exciting raspberry, blackberry and grapefruit flavours, in addition to the well know peppermint...
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List of forbidden practices
Date: 2008-10-05 08:00:00
In the first days of September, officers of various authorities were probably the only people aware of the tasks and obligations imposed upon retailers and manufacturers by the new rules...
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New trade marketing manager for Kraft
Date: 2008-10-05 08:00:00
Szilvia Varga was appointed the new trade marketing manager of Kraft Foods on 1. September. She graduated at Corvinus University in 2001, and has been working for Kraft ever since....
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