The JÓFEJ website has been renewed

By: trademagazin Date: 2009. 11. 26. 00:02

The JÓFEJ (sober, responsible driver) campaign of the Hungarian Association of Beer Manufacturers has been renewed. The action has been expanded by the Web 2.0 community.

The Hungarian Association of Beer Manufacturers started the JÓFEJ campaign in 2005, to prevent from drink-driving. The action that seeks to convince young adult beer consumers from sitting behind the wheel drunk, rather use public transportation.
In recent years, the JÓFEJ appeared in a number of clubs and drew the attention of tens of thousands of young people, to the alternatives of drink-driving – reports

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