News and articles
Rationalisation by TV2
Date: 2008-12-16 08:00:00
Like foreign media enterprises, TV2 is also preparing for the crisis by rationalisation. Their news section is to be restructured and 35 employees of the group are to be laid...
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Sales of women’s hygiene products up
Date: 2008-12-16 08:00:00
Sales of women’s hygiene products were up both in terms of value and quantity in the first half of 2008. According to data from the ConsumerScan of GfK Hungária, sales...
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Golden burger
Date: 2008-12-16 08:00:00
Olympic champion swimmer Michael Phelps has said in an interview for CNBC that he would be happy to have a fast food chain as a sponsor, because he likes junk...
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Shrinking orders
Date: 2008-12-16 08:00:00
Industrial production was down by 0.7 percent in September 2008, compared to September 2007. Industrial export was down by 2.1 percent. Production of the processing industry was down by 1.8...
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Camping MIX 8-féle sajt 140 gr
Date: 2008-12-16 08:00:00
The new member of the well known Camping product line represents true innovation. The eight different flavours in Camping MIX cheese boxes provide diversity in a single package....
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New CEO for SáGa
Date: 2008-12-16 08:00:00
Henk Slagt was appointed the new CEO of SáGa Foods Élelmiszeripari Zrt. in November. In the past, he had worked for Sara Lee for ten years, including five spent as...
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New collection by Nespresso
Date: 2008-12-16 08:00:00
A new range of coffee machines has been launched by Nespresso. Nespresso Essenza Touch is available in red and grey colours. Nespresso Essenza Touch is based on the best features...
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Crisis the main topic at Day of Commerce
Date: 2008-12-16 08:00:00
Although results should have been the main topic at this year’s European Day of Commerce organised by trade associations and organisations, this intention has been overruled by the financial crisis....
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Awards for domestic flavours
Date: 2008-12-16 08:00:00
Award wining products can be sold for more money and awards offer advantages in marketing as well. Enterprises operating food production facilities in Hungary may apply for the right to...
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Beer, wine, cards
Date: 2008-12-16 08:00:00
A pack of cards called Bierquartett has been launched in Germany, which is a collection of the most characteristic beers from different regions of the country. Players can decide for...
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Increasing number of private labels in promotional leaflets
Date: 2008-12-16 08:00:00
According to the leaflet Monitor published by GfK Hungária, growth has continued in the market of promotional leaflets. Leaflets are still regarded as one of the most effective advertising tools...
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Schlumberger White Secco
Date: 2008-12-16 08:00:00
White Secco is a champagne developed specifically for ladies’ lips. In 2007, it was an outstanding success among Austrian women, owing to its unique flavour and exquisite looks....
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Precious award for Hungerit Cryovac Darfresh® packaging
Date: 2008-12-16 08:00:00
The Darfresh® packaging used for poultry products sold under the Hungerit Valdor brand has been awarded the WorldStar award. The Darfresh® vacuum skin packaging of SealedAir which allows quality to...
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Snowy version of NESTEA
Date: 2008-12-16 08:00:00
NESTEA Snowy Plum is a new winter edition tea, combining the flavours of black tea and plum with the aroma of honey and clove. NESTEA snowy plum ice tea has...
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Joint venture to be formed by B&P Social Branding and NetAktív
Date: 2008-12-16 08:00:00
B&P Social Branding and NetAktív Kommunikációs Ügynökség announced the formation of a joint venture and the beginning of strategic co-operation in November. The agency to be established under the name...
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Growing demand for frankfurters sold by weight in spite of higher price
Date: 2008-12-16 08:00:00
Retail sales of frankfurters exceeded HUF 24 billion in the September 2007–August 2008 period. Sales showed stagnation in terms of quantity. Sales of pre-portioned products were down, while that of...
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Latest products awarded the EHF title
Date: 2008-12-16 08:00:00
For the products awarded the Excellent Hungarian Food title on 18. November, see the Hungarian text....
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We are not to blame…
Date: 2008-12-16 08:00:00
Manufacturers of soft drinks have refuted allegations that carbonated soft drinks made with sugar are largely responsible for obesity in developed countries. Muhtar Kent, CEO of Coca Cola Co. called...
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Brief period of happiness after three difficult years
Date: 2008-12-16 08:00:00
2008 has been a good year for agriculture as production has grown by 20 percent, following three years of decline. At the same time, the domestic market has shrunk, with...
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Davidoff Café Suprême Reserve Javanese Blue
Date: 2008-12-16 08:00:00
Davidoff Café Suprême Reserve is a limited edition coffee composition available for a limited period for the genuine coffee conoisseurs....
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New products in the top 10
Date: 2008-12-16 08:00:00
A top 10 of the best selling FMCG categories is compiled by Nielsen at the end of each two month period. Processed meat, beer, cheese, carbonated soft drinks and mineral...
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Jamie Oliver assortment in Spar stores
Date: 2008-12-16 08:00:00
Products by Jamie Oliver will appear exclusively in stores of the Spar Hungary chain. This assortment includes food and non-food items, like “Jamie at home” kitchen equipment. The latter will...
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Fruit Logistica focusing on innovations
Date: 2008-12-16 08:00:00
Innovations in the fruit and vegetable category will be presented at the Fruit Logistica exhibition to be held in Berlin between 4-6. February. Special attention will be devoted to innovations...
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Wide gap in frankfurter prices
Date: 2008-12-16 08:00:00
The market of frankfurters serves as a good example of complex and often incoherent consumer behaviour. Though consumers are increasingly concerned about the healthiness of ingredients, private labels show expansion....
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Superbrands – for brand-conscious consumer
Date: 2008-12-16 08:00:00
The main objective of the Superbrands program is to increase awareness of the best brands and to promote brand-conscious shopping decisions. Superbrands are selected from the PIPACS data base of...
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Effect of price rise on sales
Date: 2008-12-16 08:00:00
The majority of FMCG companies have been forced to increase their prices. However, the effects of price increases can only be assessed subsequently. “Does an optimal strategy exist?” and ”...
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RYN lábbeli
Date: 2008-12-16 08:00:00
The RYN technology represents a new approach to protection and therapy of the motorial system. RYN footwear requires increased muscle activity which means that legs are not kept in unnatural...
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