News and articles
Rauch entering the cocktail market
Date: 2009-05-05 08:00:00
Rauch is to enter the market of premium products with two cocktails in 2009. FRUCTAILS is an alcohol free fruit cocktail in two flavours (Red Colada and Tropical Sunrise), in...
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Inflation fastest in Latvia
Date: 2009-05-05 08:00:00
Consumer prices were up by 1.7 percent on average in the EU-27 countries in February 2009, compared to 2008. Inflation was slowest in Ireland and Portugal (0.1 percent) and fastest...
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Kométa Finom Grillek négyfűszer, csemege, sajtos-fokhagymás, provance-i grillkolbász
Date: 2009-05-05 08:00:00
Modernised, dynamic packaging. Premium quality, exceptionally delicious grill sausages in four flavour versions....
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With dots for cultic gifts
Date: 2009-05-05 08:00:00
A promotion similar to last year’s EFFIE prize winning campaign is planned again by the Pöttyös brand. One of the important innovations is that uploading a single code will be...
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Negative self regard among the aged
Date: 2009-05-05 08:00:00
We were told at the Hungarian Consumer 50+ II conference held on 8. April, that people belonging to the 50+ generation in Hungary have an essentially negative regard of themselves...
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Yoghurts for all occasions
Date: 2009-05-05 08:00:00
If protecting one’s health is affordable and this is communicated intensively, negative market trends can be defied. Yoghurt is probably the best example for this. Sales of yoghurt have risen...
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Three pillars
Date: 2009-05-05 08:00:00
The CSR activities of SIÓ ECKES Kft represent three pillars: the Thank You SIÓ! program, traditional charitable activities like support for Heim Pál Children’s Hospital and other social initiatives like...
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Vodka & Co.
Date: 2009-05-05 08:00:00
Royal vodka is to get a new bottle again this spring – for the third time in this decade. What is behind this constant urge to change? Competition is the...
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The “price of fear”
Date: 2009-05-05 08:00:00
According to cultural anthropologist László Bence Tarr, who regularly holds courses on stress management, it is a mistake to think that stress is an unavoidable feature of work, because stress...
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Univer-firm opened in Kecskemét
Date: 2009-05-05 08:00:00
Kecskemét-based Univer Product Plc. is about to close its firm in Nagybánya (Romania) in June, and moves production to Hungary instead.The company involved in babyfood and relishing has already communicated...
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New musical image for Obi
Date: 2009-05-05 08:00:00
Obi has had a new musical image developed under the name Obi Fiesta by Mood Media. Background music in 23 Obi stores will be compiled to reflect a sunny and...
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More households buying yoghurt
Date: 2009-05-05 08:00:00
According to the GfK Hungária ConsumerScan, 84 percent of households bought yoghurt in 2008. The segment of fruit yoghurts produced growth in 2008, while that of natural yoghurt declined. Demand...
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Non-profit wholesaler
Date: 2009-05-05 08:00:00
With four years in existence and a turnover of HUF 600 million, the Hungarian Food Bank has already proven that this globally known initiative has a place in Hungary as...
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Not taking any chances
Date: 2009-05-05 08:00:00
Following the drop in sales seen in 2008, manufacturers expect this year to be better. Changes in consumer habits are also detectable in the HoReCa sector. – Sales in developing...
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New cash register zone concept by Wrigley
Date: 2009-05-05 08:00:00
According to Csaba Vajdahunyadi, sales director of Wrigley Hungária Kft., the market leader in the chewing gum category, the time has come for them to further enhance the scope of...
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Győri Keksz Ltd. moving to the industrial park of Győr
Date: 2009-05-05 08:00:00
Győri Keksz Ltd. is changing its location by moving to the industrial park of Győr. The company has brought a 10 thousand square-metre area, that’s where the new, 3 thousand...
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Tesco collecting PET-bottles and alu-boxes in 50 stores
Date: 2009-05-05 08:00:00
In January this year, Tesco introduced the taking back of used PET-bottles and alu-boxes in 37 stores. Now, the system is available in 13 other stores as well. The main...
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Ice cream sales stable in terms of value, dropping in terms of quantity
Date: 2009-05-05 08:00:00
Retail sales of ice cream remain stable at HUF 18 billion annually, but dropped by 7 percent in terms of quantity in the February 2008-January 2009 period, compared to the...
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Healthy Danone products for every child
Date: 2009-05-05 08:00:00
Though Danone Kft. has different programs for different target groups, the message is the same in all CSR activities pursued by the company. Danone Kft has been supporting a number...
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Another 40,000 unemployed
Date: 2009-05-05 08:00:00
The number of people in employment dropped to 3,790,000 in the December 2008-February 2009 period, while the number of unemployed rose to 378,000, which translates to an unemployment rate of...
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Ideal co-operation between manufactures and agencies IV. – You don’t have to believe everything!
Date: 2009-05-05 08:00:00
According to a survey conducted by Trade magazin and Promo Power Trade Marketing Agency, 78 percent of companies are sometimes forced to choose the cheapest merchandising service and 92 percent...
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Olympos gyümölcsital – megújult külső, bomba ár!
Date: 2009-05-05 08:00:00
Popular Olympos fruit drinks are now available in modernised packaging to both old and new consumers....
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Surprising results of the latest food safety research (X)
Date: 2009-05-05 01:01:11
The research result of GKI draws attention to the importance of food safety developments. GKI Economic Research Ltd’s research shows that 24% of the domestic population generally does not believe...
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Hungarian pig farmers can find new markets
Date: 2009-05-05 00:55:19
The Chinese and Russian drop in demand for the U.S. pork can open new markets for the major European exporters – quoted Napi Gazdaság the President of the Association of...
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Quality pálinka as Hungaricum
Date: 2009-05-05 00:51:29
Pálinka National Council was created to organize and supervise the quality control of the Pálinka, and develop the national pálinka-strategy. In the 13 member plenum exponents of the Minister of...
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BAT Hungary won the ‘Best Work Environment’ award
Date: 2009-05-05 00:46:53
CSR Europe’s and Global Footprint Network’s KÖVET Association rewarded British American Tobacco Hungary with ‘Best Work Environment’ special award at Green Office Competition. Nearly 6,500 employees of 35 companies, municipality...
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Bonduelle for the healthy nutrition of children
Date: 2009-05-05 00:42:00
Bonduelle well-known for vegetable processing set out healthy nutrition of children as an important strategic goal together with Think healthy! Program. It is important to start the total value of...
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Week of European small and medium size businesses
Date: 2009-05-05 00:39:04
Between 2009 May 6 and 14 the Week of European small and medium size businesses 2009 will be held invited by the European Commission. Hungary will connect to the European...
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