We buy less and less for Christmas

By: trademagazin Date: 2009. 11. 24. 00:06

According to the datas of the GfK Hungária Market Research Institute; we spend less and less every year in the Christmas season. The consumption of daily consumer goods has a very high rate in December, but over the past 3 years, the rate decreases more a

The trend in recent years suggests that the most popular venues for Great Christmas purchasings are the hypermarkets, that offer a wide range of products and generally offer lower prices. On the basis of turnover the significance of this type of stores increased the most in the December season. Last year, besides the hypermarkets the drugstores could also achieve a prominent traffic increase in the Christmas season.

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