The CBA of Mogyoród saves with digital novelty

By: trademagazin Date: 2009. 11. 25. 00:03

CBA ’s Mogyoród business was the first store in Hungary, that introduced the new generation of e-paper digital shelf labels of the British ZBD. The world novelty presented in March, will serve as a graphical label on the 3500 shelf-space of the store.

In fact, the black-and-white mini-screen’s contrast ratios makes the product similar to a real, black print on a white paper. The novelty was presented by the exclusive distributor of Laurel Ltd. Bessenyei Attila. On the surface, the store can display unlimited information. Beside  the prices, logos and special bar codes, or even images can also be displayed. This is a significant development, compared to the previous segment, where the only possibility was the display of  prices and one-two other informations. An additional advantage is that only at the time of the image change consumes power, otherwise power usage is equal to zero.

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