NielsenIQ - Trademagazin

A good season is forecasted
Date: 2022-07-01 10:22:43

In early May it seemed that this year’s fruit harvest would be quite good, but it is a big question how the price rise wave that is sweeping across the...

Magazine: Shoppers are buying more, but they do it less often
Date: 2022-06-30 06:12:44

Csilla Czikora, NielsenIQ’s client service director responsible for manufacturer partners analysed the trends of 2021, and she also gave an overview of what happened in the first quarter of 2022....

First-hand information from market researchers
Date: 2022-06-08 07:29:32

Nearly 100 participants registered for the online Trade Marketing Club meeting on 7 April. DigInStore TrafikTV sponsored the event, so participants had to pay no fee to discuss the changes...

Magazine: We snack more, but we also do it more consciously
Date: 2022-05-25 06:54:38

After the pandemic chocolate and wafer bar sales started to grow again in 2021. Krisztina Nagyidai, Mondelez Hungária Kft.’s brand manager (countlines, Czech Republic, Hungary, Slovakia): “Private label sales dropped,...

Magazine: Pepper is small…but its price is getting bigger
Date: 2022-05-20 06:54:30

Nowadays it isn’t Covid-19, but the consequences of the pandemic and the war in Ukraine that make spice companies nervous. Ágnes Szűts, marketing manager of Kotányi Hungária Kft.: “Further sales...

Confectionery manufacturers would like a strong Easter
Date: 2022-03-18 09:31:32

There was a pandemic situation at last Easter too, but consumers didn’t really care about it: sales of Easter confectioneries increased by double-digit numbers in comparison with the previous Easter...

Magazine: It is the taste of ham that matters, not its size
Date: 2022-03-11 06:37:39

It is high season for ham before Easter, but this time of the year is only one stronger period in a diverse category that realises a good sales performance throughout...

Magazine: Richer in flavours
Date: 2022-03-04 06:32:22

In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...

Magazine: Customers becoming more and more proficient at skin care
Date: 2022-03-02 06:40:20

Since the outbreak of the pandemic, more time is spent with at-home skin care, which in turn yielded positive sales results in the face care market. Consumers have grown really...

Magazine: What escapes and what stays – returning consumption habits and lasting attitude changes after the pandemic
Date: 2022-02-07 06:58:52

NielsenIQ’s market research experts Erik Vágyi and Péter Kurucz gave a presentation about consumer attitudes after the pandemic at the Business Days conference, on 22 September 2021. Stockpiling: we visit...

Gels are the most popular, followed by laundry detergent capsules and powders
Date: 2022-01-20 10:16:06

Csilla Pásztor, Henkel Magyarország Kft.’s brand manager relied on Nielsen data when she informed us that laundry detergent sales dropped 0.4 percent in January-September 2021 – value sales were up...

Magazine: Desserts (not only) from milk
Date: 2022-01-17 07:16:10

Chilled milk dessert sales didn’t profit from the surge in demand caused by the pandemic, probably because this is an impulse category. Sales didn’t decline either, as pre-COVID the popularity...

Versatile kitchen rolls remain popular
Date: 2021-11-19 10:10:36

Réka Forgách, Essity Hungary Kft.’s brand manager told our magazine that household paper product sales maintained the 2020 level in value; however, in volume there was a slight decline. Sales...

Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Date: 2021-11-12 10:51:53

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

Magazin: Online: Slower sales, but still growing
Date: 2021-11-08 06:02:51

NielsenIQ’s online index audits the online sales of retailers with physical stores (Tesco, Auchan, Spar, Online Príma, dm, Rossmann). In the 2nd quarter of 2021 online sales kept growing, but...

Higher expectations, higher canned food prices
Date: 2021-11-02 09:34:28

After the coronavirus-induced stockpiling craze, the sales of canned vegetables returned to the 2019 level by the autumn of 2020. Luckily the demand for quality canned foods slowly but steadily...

Private labels: On a growth path during the pandemic too
Date: 2021-10-22 09:53:12

Demand for private label (PL) products didn’t decrease during the pandemic: NielsenIQ reported that more than a quarter of shoppers had said they purchase more PL products than before (and...

Magazine: The magic of diversity
Date: 2021-10-19 06:53:20

‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...

Magazine: Food below zero
Date: 2021-10-13 07:04:37

2020 was a tough year for frozen food manufacturers. The outbreak of the pandemic upset the balance in the ingredient, product use, retail channel and other fields, so market players...

The year of opportunities and challenges in the oral care market
Date: 2021-10-07 08:13:51

According to Boglárka Hering, GSK’s consumer healthcare brand manager, oral care product value sales were growing below the level of the inflation rate in the first six months of 2021,...

Magazine: Let’s pour clean water into the glass!
Date: 2021-09-22 10:35:40

Szentkirályi Magyarország’s value share of the mineral water market strengthened further in 2020, a year when the natural mineral water market contracted due to the pandemic. Marketing director Nikolett van...

Magazine: Black coffees with green messages
Date: 2021-09-20 06:41:00

According to Noémi Varga, Tchibo Budapest Kft.’s marketing director, coffee sales drifted from HoReCa units to home consumption, because of the Covid-induced limitations in the sector. Due to this the...

One year in the shadow of the pandemic
Date: 2021-07-16 08:47:37

Fruzsina Dászkál, senior analyst of NielsenIQ gave an overview of the Hungarian market environment, analysing the drop in the consumer confidence index first. Anxious Hungarian consumers In the European Union...

Magazine: In colour, taste and effect – ice tea is so hot!
Date: 2021-06-28 06:48:46

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország revealed to Trade magazin: the closure of hospitality units because of the pandemic entailed a 15-percent contraction in ice tea sales....

Beyond poppy seed noodles and after a price increase
Date: 2021-06-16 10:45:03

One of last year’s winners is the pasta category, but the rapid sales growth seems to have come to a halt this year – we learned from Gábor Bokros, deputy...

Exciting 15 months from a market researcher’s perspective
Date: 2021-05-17 15:57:53

On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...

Nielsen IQ: Sales of weight control products increase by 1.5 times in May
Date: 2021-04-29 10:27:19

In May, sales of products for weight control have been on fire for years: from April to May last year, sales increased by almost 1.5 times in value, while 40...

Magazine: Discounters are conquering Europe
Date: 2021-04-16 07:36:00

According to the E-Scanner newsletter of the Private Label Manufacturers Association (PLMA), discount supermarkets have increased their market share and they are playing a very important role in European retail...

A good season is forecasted Date: 2022-07-01 10:22:43

Magazine: Shoppers are buying more, but they do it less often Date: 2022-06-30 06:12:44

First-hand information from market researchers Date: 2022-06-08 07:29:32

Magazine: We snack more, but we also do it more consciously Date: 2022-05-25 06:54:38

Magazine: Pepper is small…but its price is getting bigger Date: 2022-05-20 06:54:30

Confectionery manufacturers would like a strong Easter Date: 2022-03-18 09:31:32

Magazine: It is the taste of ham that matters, not its size Date: 2022-03-11 06:37:39

Magazine: Richer in flavours Date: 2022-03-04 06:32:22

Magazine: Customers becoming more and more proficient at skin care Date: 2022-03-02 06:40:20

Magazine: What escapes and what stays – returning consumption habits and lasting attitude changes after the pandemic Date: 2022-02-07 06:58:52

Gels are the most popular, followed by laundry detergent capsules and powders Date: 2022-01-20 10:16:06

Magazine: Desserts (not only) from milk Date: 2022-01-17 07:16:10

Versatile kitchen rolls remain popular Date: 2021-11-19 10:10:36

Magazine: Business Days 2021 – The 8th wonder of the world (Part 1) Date: 2021-11-12 10:51:53

Magazin: Online: Slower sales, but still growing Date: 2021-11-08 06:02:51

Higher expectations, higher canned food prices Date: 2021-11-02 09:34:28

Private labels: On a growth path during the pandemic too Date: 2021-10-22 09:53:12

Magazine: The magic of diversity Date: 2021-10-19 06:53:20

Magazine: Food below zero Date: 2021-10-13 07:04:37

The year of opportunities and challenges in the oral care market Date: 2021-10-07 08:13:51

Magazine: Let’s pour clean water into the glass! Date: 2021-09-22 10:35:40

Magazine: Black coffees with green messages Date: 2021-09-20 06:41:00

One year in the shadow of the pandemic Date: 2021-07-16 08:47:37

Magazine: In colour, taste and effect – ice tea is so hot! Date: 2021-06-28 06:48:46

Beyond poppy seed noodles and after a price increase Date: 2021-06-16 10:45:03

Exciting 15 months from a market researcher’s perspective Date: 2021-05-17 15:57:53

Nielsen IQ: Sales of weight control products increase by 1.5 times in May Date: 2021-04-29 10:27:19

Magazine: Discounters are conquering Europe Date: 2021-04-16 07:36:00