Tag "NielsenIQ"
Magazine: Shoppers are buying more, but they do it less often
Date: 2022-06-30 06:12:44
Csilla Czikora, NielsenIQ’s client service director responsible for manufacturer partners analysed the trends of 2021, and she also gave an overview of what happened in the first quarter of 2022....
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First-hand information from market researchers
Date: 2022-06-08 07:29:32
Nearly 100 participants registered for the online Trade Marketing Club meeting on 7 April. DigInStore TrafikTV sponsored the event, so participants had to pay no fee to discuss the changes...
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Magazine: We snack more, but we also do it more consciously
Date: 2022-05-25 06:54:38
After the pandemic chocolate and wafer bar sales started to grow again in 2021. Krisztina Nagyidai, Mondelez Hungária Kft.’s brand manager (countlines, Czech Republic, Hungary, Slovakia): “Private label sales dropped,...
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Magazine: Pepper is small…but its price is getting bigger
Date: 2022-05-20 06:54:30
Nowadays it isn’t Covid-19, but the consequences of the pandemic and the war in Ukraine that make spice companies nervous. Ágnes Szűts, marketing manager of Kotányi Hungária Kft.: “Further sales...
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Confectionery manufacturers would like a strong Easter
Date: 2022-03-18 09:31:32
There was a pandemic situation at last Easter too, but consumers didn’t really care about it: sales of Easter confectioneries increased by double-digit numbers in comparison with the previous Easter...
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Magazine: It is the taste of ham that matters, not its size
Date: 2022-03-11 06:37:39
It is high season for ham before Easter, but this time of the year is only one stronger period in a diverse category that realises a good sales performance throughout...
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Magazine: Richer in flavours
Date: 2022-03-04 06:32:22
In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...
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Magazine: Customers becoming more and more proficient at skin care
Date: 2022-03-02 06:40:20
Since the outbreak of the pandemic, more time is spent with at-home skin care, which in turn yielded positive sales results in the face care market. Consumers have grown really...
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Magazine: What escapes and what stays – returning consumption habits and lasting attitude changes after the pandemic
Date: 2022-02-07 06:58:52
NielsenIQ’s market research experts Erik Vágyi and Péter Kurucz gave a presentation about consumer attitudes after the pandemic at the Business Days conference, on 22 September 2021. Stockpiling: we visit...
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Gels are the most popular, followed by laundry detergent capsules and powders
Date: 2022-01-20 10:16:06
Csilla Pásztor, Henkel Magyarország Kft.’s brand manager relied on Nielsen data when she informed us that laundry detergent sales dropped 0.4 percent in January-September 2021 – value sales were up...
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Magazine: Desserts (not only) from milk
Date: 2022-01-17 07:16:10
Chilled milk dessert sales didn’t profit from the surge in demand caused by the pandemic, probably because this is an impulse category. Sales didn’t decline either, as pre-COVID the popularity...
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Versatile kitchen rolls remain popular
Date: 2021-11-19 10:10:36
Réka Forgách, Essity Hungary Kft.’s brand manager told our magazine that household paper product sales maintained the 2020 level in value; however, in volume there was a slight decline. Sales...
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Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Date: 2021-11-12 10:51:53
Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...
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Magazin: Online: Slower sales, but still growing
Date: 2021-11-08 06:02:51
NielsenIQ’s online index audits the online sales of retailers with physical stores (Tesco, Auchan, Spar, Online Príma, dm, Rossmann). In the 2nd quarter of 2021 online sales kept growing, but...
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Higher expectations, higher canned food prices
Date: 2021-11-02 09:34:28
After the coronavirus-induced stockpiling craze, the sales of canned vegetables returned to the 2019 level by the autumn of 2020. Luckily the demand for quality canned foods slowly but steadily...
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Private labels: On a growth path during the pandemic too
Date: 2021-10-22 09:53:12
Demand for private label (PL) products didn’t decrease during the pandemic: NielsenIQ reported that more than a quarter of shoppers had said they purchase more PL products than before (and...
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Magazine: The magic of diversity
Date: 2021-10-19 06:53:20
‘The Hungarian rum-market is led by a few established brands’, Sára Palcsó, marketing director of Zwack explained. ‘Consumers know very few brands and are highly loyal to those. A thin...
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Magazine: Food below zero
Date: 2021-10-13 07:04:37
2020 was a tough year for frozen food manufacturers. The outbreak of the pandemic upset the balance in the ingredient, product use, retail channel and other fields, so market players...
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The year of opportunities and challenges in the oral care market
Date: 2021-10-07 08:13:51
According to Boglárka Hering, GSK’s consumer healthcare brand manager, oral care product value sales were growing below the level of the inflation rate in the first six months of 2021,...
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Magazine: Let’s pour clean water into the glass!
Date: 2021-09-22 10:35:40
Szentkirályi Magyarország’s value share of the mineral water market strengthened further in 2020, a year when the natural mineral water market contracted due to the pandemic. Marketing director Nikolett van...
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Magazine: Black coffees with green messages
Date: 2021-09-20 06:41:00
According to Noémi Varga, Tchibo Budapest Kft.’s marketing director, coffee sales drifted from HoReCa units to home consumption, because of the Covid-induced limitations in the sector. Due to this the...
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One year in the shadow of the pandemic
Date: 2021-07-16 08:47:37
Fruzsina Dászkál, senior analyst of NielsenIQ gave an overview of the Hungarian market environment, analysing the drop in the consumer confidence index first. Anxious Hungarian consumers In the European Union...
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Magazine: In colour, taste and effect – ice tea is so hot!
Date: 2021-06-28 06:48:46
András Palkó, marketing operations manager of Coca-Cola HBC Magyarország revealed to Trade magazin: the closure of hospitality units because of the pandemic entailed a 15-percent contraction in ice tea sales....
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Beyond poppy seed noodles and after a price increase
Date: 2021-06-16 10:45:03
One of last year’s winners is the pasta category, but the rapid sales growth seems to have come to a halt this year – we learned from Gábor Bokros, deputy...
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Exciting 15 months from a market researcher’s perspective
Date: 2021-05-17 15:57:53
On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...
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Nielsen IQ: Sales of weight control products increase by 1.5 times in May
Date: 2021-04-29 10:27:19
In May, sales of products for weight control have been on fire for years: from April to May last year, sales increased by almost 1.5 times in value, while 40...
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Magazine: Discounters are conquering Europe
Date: 2021-04-16 07:36:00
According to the E-Scanner newsletter of the Private Label Manufacturers Association (PLMA), discount supermarkets have increased their market share and they are playing a very important role in European retail...
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