Nielsen - Trademagazin

Barilla Group unveils Mulino Bianco pancakes in breakfast range
Date: 2021-04-28 15:05:22

Italy’s Barilla Group has launched ready-to-eat pancakes under its Mulino Bianco bakery breakfast range. Mulino Bianco Pancakes are made with flour, sugar, eggs from free-range hens and 100-percent fresh Italian milk. The pancakes...

Drown in flavours
Date: 2021-04-28 14:05:22

Home cooking and baking became widespread in the last 12 months when people were mostly staying at home. Thanks to this, sales of spices, marinades and sauces increased. According...

Private Label Today
Date: 2021-04-22 10:35:56

First published in 1998, PLMA’s International Private Label Yearbook now covers trends in more than 7,000 product categories. According to Nielsen retailer brands sustained their market share position above 30%,...

It is great to be out and about, but now is a time when there is no place like home!
Date: 2021-04-21 10:55:54

According to a survey that Nielsen did, before the coronavirus 91 percent of coffee drinkers had coffee in their homes every day and 53 percent drank one at their workplace...

Fizzy times
Date: 2021-04-20 10:36:26

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that buying and consumption habits have changed in the soft drink market due to the pandemic. Still, in...

Waves coming and going in the fruit juice sea
Date: 2021-04-16 08:00:56

In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...

Magazine: Mothers’ trust is difficult to win and easy to lose
Date: 2021-04-13 07:28:33

In the baby care market the Pampers brand of Procter&Gamble has observed sales growth recently, especially in the wet wipe segment. Yvette Krubl, the company’s communications PR manager in Central...

The pet food market is alive and kicking
Date: 2021-04-12 11:05:09

Pet food is one of those product categories where the COVID-19 pandemic caused no damage. Sales grew by more than 10 percent in 2020 too and this dynamism continued in...

Magazine: Makeup or face mask?
Date: 2021-03-19 07:04:37

According to Beatrix Palincsár, sales and marketing director of Dovex Kft., 2020 brought a decline in demand for decorative cosmetics due to the pandemic. Face mask wearing, working from home...

Magazine: Strong brands, strong flavours
Date: 2021-03-03 07:28:07

They don’t care about the pandemic or the changes of seasons: wet condiment (ketchup, mustard and mayonnaise) and horseradish sales continue to grow. Anita Plánk, ideation lead of Unilever Magyarország...

FMCG at the time of the coronavirus pandemic
Date: 2021-02-24 10:23:53

If we want to imagine what kind of year is waiting for FMCG market players, first we need to take a good look at what 2020 brought. It goes without...

Big numbers from the first PLMA online Show
Date: 2021-02-22 10:07:21

On 1-4 December 2020 the Private Label Manufacturers Association (PLMA) organised the first and the biggest online ‘World of Private Label’ trade show. 1,060 exhibitors from 61 countries – among...

Magazine: It has never been truer: Cleanliness is next to healthiness!
Date: 2021-01-25 07:11:20

Zsuzsa Petrikovics, Unilever Magyarország Kft.’s brand manager reported to Trade magazin that the pandemic induced a 35-percent rise in cleaning product sales in 2020. She revealed that sales grew way...

Magazine: Our stomachs are used to bitters!
Date: 2020-12-15 07:41:33

Nearly 45,000 thousand litres of bitter liqueur was sold in Hungary last year. Sára Palcsó, marketing director of Zwack Unicum told our magazine that the market of top brands got...

Magazine: Let’s have something healthy that is ready in no time!
Date: 2020-12-14 07:44:21

The first half of 2020 was a difficult period for frozen fruit and vegetable companies. Dr Adrienn Losó, managing director of MIRELITE MIRSA Zrt. explained that several fruit varieties were...

Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2
Date: 2020-12-07 06:51:39

E-commerce, drugstores and discount supermarkets were the topics of the day’s first roundtable discussion. Changing consumption habits in the light of the pandemic The ‘conductor’ of the morning concerts...

European overview – Nielsen 2020
Date: 2020-12-02 11:24:00

In 2020 European FMCG market grew 8,3% so far. Brands outgrew private labels both in the traditional and online channels, by Nielsen presentation at PLMA online show. The Nielsen presentation...

Magazine: Wieners and frankfurters: A developing category
Date: 2020-11-25 07:52:12

Wieners and frankfurters still have the biggest share in the meat product category, 14 percent in value and 20 percent in volume. Data by Pick Szeged reveal that volume sales...

Magazine: So many advantages
Date: 2020-11-18 07:51:09

Although canned vegetables prepared without preservatives perfectly fit into a healthy diet, there is a big difference between theory and practice. According to András Szirbek, marketing director of Bonduelle Central...

Toilet paper is the category’s flagship product
Date: 2020-11-11 14:59:55

Essity Hungary Kft.’s brand manager Réka Forgách told our magazine that household paper product value and volume sales both grew in the first half of 2020 if compared with the...

Magazine: Ice tea all year round
Date: 2020-10-19 07:27:25

Barnabás Kovács, Szentkirályi Magyarország’s senior regional brand manager told Trade magazin that ice tea sales were higher in 2019 than in the previous year. Lipton Ice Tea sales were growing...

Magazine: Oral care for every type of consumer need!
Date: 2020-10-13 07:00:10

In the oral care category toothpaste has a 57-percent share, manual toothbrushes represent 18 percent of the market and mouthwashes are at 15 percent – Dóra Hegedüs, Unilever Magyarország Kft.’s...

Magazine: Europe is a stronghold of private label products
Date: 2020-10-12 07:20:18

Nielsen has prepared a study for the Private Labels Manufacturers Association (PLMA) yearbook, titled 2020 International Private Label Yearbook, according to which the market share of private label (PL) products...

Free-from products on the rise in Italian supermarkets
Date: 2020-10-01 06:56:44

Free-from products have grown in popularity in Italy: over 13,000 SKUs have driven a turnover of 6.8 billion euros this year – a study of GS1 Italy and Nielsen says....

Magazine: Whole bean coffee in the spotlight
Date: 2020-09-14 07:05:55

Although coffee sales did slow down a bit in 2019 if compared with the years before that, the sales growth was still 5-6 percent. The premiumisation trend continued: capsule and...

Nielsen: This is an advertising space
Date: 2020-09-11 11:40:43

The following analysis examines the changes associated with television advertising. The first 35 whole weeks of the period 2019 and 2020 were studied. This corresponds to the first eight months...

In the land of the grill
Date: 2020-08-25 09:47:10

Last summer was hot, so the barbecue season was successful, but nothing is sure about this season. Ágnes Kalácska, marketing and sales manager of Bonafarm Zrt. told our magazine that...

Nielsen: Hungarians ate twenty million frozen pizzas in a year
Date: 2020-08-19 11:50:46

Frozen pizza rules: between July 2019 and June 2020, the Hungarians bought a quarter more in value and almost a tenth more in volume, compared to the same period of...

Promotions day with prizes and expert speakers
Date: 2020-08-10 12:09:30

This year Trade magazin organised the ‘Most successful promotion of the year in 2019’ trade day online. There were nearly 100 participants, who could listen to exciting presentations too. In...

Nielsen: Consumer confidence decreased significantly because of the coronavirus
Date: 2020-07-24 11:59:51

As a result of the Covid-19 pandemic, global consumer confidence decreased by 14 points, compared to the last quarter of 2019: it fell from 107 to 92 points. In Europe,...

Barilla Group unveils Mulino Bianco pancakes in breakfast range Date: 2021-04-28 15:05:22

Drown in flavours Date: 2021-04-28 14:05:22

Private Label Today Date: 2021-04-22 10:35:56

It is great to be out and about, but now is a time when there is no place like home! Date: 2021-04-21 10:55:54

Fizzy times Date: 2021-04-20 10:36:26

Waves coming and going in the fruit juice sea Date: 2021-04-16 08:00:56

Magazine: Mothers’ trust is difficult to win and easy to lose Date: 2021-04-13 07:28:33

The pet food market is alive and kicking Date: 2021-04-12 11:05:09

Magazine: Makeup or face mask? Date: 2021-03-19 07:04:37

Magazine: Strong brands, strong flavours Date: 2021-03-03 07:28:07

FMCG at the time of the coronavirus pandemic Date: 2021-02-24 10:23:53

Big numbers from the first PLMA online Show Date: 2021-02-22 10:07:21

Magazine: It has never been truer: Cleanliness is next to healthiness! Date: 2021-01-25 07:11:20

Magazine: Our stomachs are used to bitters! Date: 2020-12-15 07:41:33

Magazine: Let’s have something healthy that is ready in no time! Date: 2020-12-14 07:44:21

Magazine: Business Days 2020 – Our conference was not cancelled… Vol. 2 Date: 2020-12-07 06:51:39

European overview – Nielsen 2020 Date: 2020-12-02 11:24:00

Magazine: Wieners and frankfurters: A developing category Date: 2020-11-25 07:52:12

Magazine: So many advantages Date: 2020-11-18 07:51:09

Toilet paper is the category’s flagship product Date: 2020-11-11 14:59:55

Magazine: Ice tea all year round Date: 2020-10-19 07:27:25

Magazine: Oral care for every type of consumer need! Date: 2020-10-13 07:00:10

Magazine: Europe is a stronghold of private label products Date: 2020-10-12 07:20:18

Free-from products on the rise in Italian supermarkets Date: 2020-10-01 06:56:44

Magazine: Whole bean coffee in the spotlight Date: 2020-09-14 07:05:55

Nielsen: This is an advertising space Date: 2020-09-11 11:40:43

In the land of the grill Date: 2020-08-25 09:47:10

Nielsen: Hungarians ate twenty million frozen pizzas in a year Date: 2020-08-19 11:50:46

Promotions day with prizes and expert speakers Date: 2020-08-10 12:09:30

Nielsen: Consumer confidence decreased significantly because of the coronavirus Date: 2020-07-24 11:59:51