Tag "Márka Üdítőgyártó Kft."

Mineral water is washing the category’s boundaries away

András Palkó, marketing director of Coca-Cola HBC Magyarország informed our magazine that mineral water value sales were up a moderate 2% in retail in 2021; volume sales dropped 1.8% from...

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Zero and light products are conquering the market, but classic fizzy drinks have their own fans

Ildikó Zubály, brand manager of Szentkirályi Magyarország told our magazine that volume sales of carbonated soft drinks grew by 2.3% in 2021, while value sales jumped 7.7%, in part thanks...

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Magazin: To our health!

Anita Pusztai, Sió-Eckes Kft.’s marketing director told our magazine that according to Nielsen data, fruit juice sales increased by 8 percent in 2021. Sió-Eckes also had a successful year, preserving...

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New CEO at Márka Üdítő

Zoltán Balog will be managing director of Brand Soft Drinks Ltd. from February 2022. The specialist joins the owners Pécskövi brothers, Gábor and Tibor at the head of the company....

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Magazine: In colour, taste and effect – ice tea is so hot!

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország revealed to Trade magazin: the closure of hospitality units because of the pandemic entailed a 15-percent contraction in ice tea sales....

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Waves coming and going in the fruit juice sea

In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...

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MÁRKA Juicy Soda with 20-percent fruit content

The most popular elder, sour cherry and raspberry flavours with 20-percent fruit content, enriched with carbon dioxide, in 250ml aluminium can packaging. These soft drinks are low-calorie and free from...

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Not really a fruitful year

Sió-Eckes Kft. experienced growing value and volume sales in the first quarter of 2020 in the fruit juice, nectar and drink (FJND) market, but marketing manager Anita Pusztai added that...

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Mirror non-fizzy soft drink with added vitamins, minerals, sugar and natural sweetener

Mirror non-fizzy soft drink with added vitamins, minerals, sugar and natural sweetener. Jasmine-hibiscus (with magnesium and vitamin C); Apple-fig ZERO (sugar-free; iron, zinc, vitamins B12 and C content); Pomegranate-tangerine (contains...

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Magazine: Going sugar-free is trendy

Pek-Snack Kft. appeared in the market with low-carb products in 2018. Marketing manager Katalin Nock-Vető said it takes time for products like this to become popular, but by now sales...

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Magazine: Tasty, fizzy and as natural as possible!

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told Trade magazin that there were two strong trends in the market of carbonated soft drinks in 2019: a slowdown in...

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Premiumisation in the fruit juice market

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország told our magazine that fruit juice volume sales slowed down a bit in 2019, but value sales kept growing at a...

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Vitamin boosting in the winter with fruit juices – only naturally!

Sales increased in the fruit juice market last year, and according to Anita Pusztai, senior brand manager of Sió-Eckes Kft., the trend continues this year too. What is more, the...

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Coop Rally visited food companies in East Hungary this year

This year the Coop Rally’s more than 300 participants visited 8 destinations (meat and dairy plants, a soft drink company, a winery, COOP stores and a fresh product logistics centre)...

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Ice cold drinks

Continuing the trend of recent years, ice tea sales grew in 2018 – as a matter of fact the sales growth was faster in both value and volume than in...

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Magazine: 3, 2, 1… zero!

Value sales augmented by nearly 12 percent in the soft drink market in 2018. According to Dóra Pessenlehner, shopper marketing manager of Coca-Cola HBC Magyarország, the sales growth was driven...

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Magazine: Hungarians not only preach water, they drink it too – and they drink a lot!

Last year value sales in the mineral water market grew by 10.5 percent and volume sales increased by 3.5 percent. Szentkirályi-Kékkúti Mineral Water Kft. had a record sales performance: sales revenue...

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Magazine: A fruitful period for fruit juice companies

Sió-Eckes’ experience is that the fruit juice market is one of the biggest winners of the growth in FMCG consumption. The company’s numbers show that the market in total expanded...

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Magazine: Flavour preservers

Carbonated soft drink sales grew by two-digit numbers in 2017, primarily due to the excellent performance of cola products. Nikoletta Buzder-Lantos, marketing manager of Fővárosi Ásványvíz- és Üdítőipari Zrt. (they are present...

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Good bye, calories!

2017 was an exceptionally good year in the Hungarian iced tea market. Nikoletta Buzder-Lantos, marketing manager of Fővárosi Ásványvíz- és Üdítőipari Zrt. told our magazine that sales were up nearly 6 percent...

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Capacity expansion at Márka

The Márka Üdítőgyártó Kft. won 496.91 million HUF non-refundable support under the GINOP-1.2.1-16 call for tender to further expand its soft drinks production capacity. The company, which is the exclusive...

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The Márka is planning to expand in the Balkans

The manufacturer of the Márka soft drinks is planning to expand in the Balkans – the nol.hu wrote. The company has not disclosed specific export figures, but in the medium...

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