Featured
Nespresso: At home in the television show Mokka
Date: 2020-03-10 10:27:42
Mokka, a morning television show on TV2 has been the market leader for years (Source: Nielsen Audience Measurement). In this programme, experts talk about the most important topics of the...
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Shell enters the e-mobility sector in Hungary
Date: 2020-03-09 10:24:50
The transportation sector is responsible for 30 percent of the world’s energy use. Shell is investing in low-carbon fuels and e-mobility to help reach the climate goals agreed on in...
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Magazine: Waiting for a breakthrough
Date: 2020-03-09 07:41:07
In Hungary online FMCG sales are way below the international average. Online FMCG retail started in 1998-1999 in Hungary and shoppers could only choose from the product selection of a...
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Comfort or protection?
Date: 2020-03-06 10:34:37
The ideal situation is if the question above doesn’t have to be asked when discussing workwear. All kinds of work clothing should be in accordance with the given season, take...
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A 25-year success story: INTERSPAR celebrates a quarter of a century in Hungary
Date: 2020-03-05 10:18:32
SPAR has played a pioneering role in establishing the hypermarket format in Hungary. It was 25 years ago that the first Hungarian INTERSPAR store opened in Győr. Today there are...
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Asia: The epicentre of innovation
Date: 2020-02-10 21:12:49
A study by Lux Research claims that China, Japan and South Korea spent USD 613 billion on research and development in 2018; with this combined budget these countries finished 2nd,...
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2+2 instead of 11+10
Date: 2020-02-10 19:52:33
On 15 February a new register of trades entered into force. This document lists 174 vocations in 25 sectors. There are 3 vocations named for retail trade: shop assistant (3...
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Strong competition in recruiting workers
Date: 2020-02-10 19:45:48
The experts of GKI Digital noticed a paradigm shift in the competition of FMCG retailers for shoppers. At the same time, supermarkets and discount stores located close to where people...
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Less luxury, more health?
Date: 2020-02-10 19:24:09
In an 821-respondent representative survey, NMS Hungary was trying to find out what Hungarians are expecting from the year ahead of us, and how their expectations can influence their shopping...
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Advertising expenditure is likely to grow both in Hungary and at world level this year
Date: 2020-02-10 16:51:28
According to a 59-country annual forecast by Dentsu Aegis Network, global expenditure on advertising will be worth USD 615.4 billion in 2020, which is 3.9 percent more than last year....
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Retail trade 2020: Revolutionary changes
Date: 2020-02-10 16:30:54
A forecast by IGD has identified 10 areas that grocery retailers need to focus on if they want to be successful online. These are the following: understanding shoppers, integrating omnichannel...
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Shoppers could use more time
Date: 2020-02-10 16:11:15
In December 2019 new online supermarket Kifli.hu conducted a representative survey among Hungarian internet users. This revealed that 50 percent of Hungarian consumers visit grocery stores or specialist food shops...
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Blockchain: A safe supply chain
Date: 2020-02-10 15:52:31
According to a report by the World Economic Forum, 2020 will be the year of blockchain’s breakthrough if the governments and central banks pay enough attention to this technology. The...
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Retail chains and their followers
Date: 2020-02-10 14:00:56
Ynsight Research and Silberstein & Partners set up a research team to study consumer opinion about FMCG retailers in social media and on the internet in general. They used the...
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Retail trade in Germany: Vacancies and few applicants
Date: 2020-02-10 13:56:25
No less than 50,000 jobs are unfilled at Germany’s 50 biggest retail companies. In order to help them recruit new workers more successfully, Cologne-based EHI Retail Institute surveyed the human...
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Which way is the labour market going?
Date: 2020-02-10 13:40:41
Seemingly the situation didn’t change: 1. In Hungary 50,000 more people retire per year than the number of workers entering the labour market. 2. Western Europe is also increasing salaries...
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Sirha Budapest 2020: The biggest Hungarian celebration of everything food
Date: 2019-11-18 15:19:16
Our magazine asked Klára Tihanyi, exhibition director of Sirha Budapest 2020 about the food, baking and confectionery, HoReCa, packaging and gastronomy trade fair. ‘In 2018 about 300 exhibitors from 17...
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Magazine: The Trade Parliament was in session (Part 1)
Date: 2019-11-11 07:29:32
This year our magazine organised the Business Days conference in Tapolca under the name Trade Parliament, between 16 and 20 September. A record-breaking 750 FMCG experts and decision-makers came to learn...
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(HU) Fenntarthatóság szimbóluma 2020
Date: 2019-10-08 22:45:14
Sorry, this entry is only available in HU....
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Magazine: Tasty holidays!
Date: 2019-09-27 07:46:03
Market players in the spice category are preparing for the end-of-year holiday season with great fervour. This is the time of the year when families diverge from the routine dishes eaten...
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Magazin: Figurák díszlépésben
Date: 2019-09-20 07:00:22
A fizetőképes kereslet nevéhez méltóan egyre többet fizet év végén a szezonális édességekért. A piacon a kakaóbevonós mikulások és konzum szaloncukrok csillaga már korábban leáldozott. Immár a speciálisabb, hozzáadott értékkel...
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Magazin: Amikor igenis számít a külső…
Date: 2019-09-19 07:35:07
Bár alig ért véget a nyár, és az év végi ünnepi időszak még távolinak tűnik, a gyártók és forgalmazók már javában készülnek a karácsonyra hagyományos és trendi ajándékcsomagjaikkal. Kínálatukat a...
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Changing loyalty programmes in retail
Date: 2019-09-16 12:17:33
On average two thirds of European household participate in some kind of loyalty programme operated by a retailer. There are big differences between the countries, though, as in Belgium every...
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Mobile payment is ahead of a breakthrough in Hungary
Date: 2019-09-16 12:17:30
About five years ago Apple Pay and Android Pay broke new ground in contactless mobile payment, especially in Western Europe. However, it is still early days in Hungary in this...
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Instant payment to be launched in Hungary next spring
Date: 2019-09-16 12:10:35
The Central Bank of Hungary (MNB) has recently postponed the introduction of the instant payment system in Hungary – the new date is now 2 March 2020. By using the...
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Mobile payment with QR code can be the key to fewer cash payments
Date: 2019-09-16 12:01:48
In the instant payment system mobile payment with QR code has become popular in those countries where the market regulator and market players developed an open-source standard, or where banks...
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Strong customer authentication has arrived
Date: 2019-09-16 11:13:54
On 14 September, as part of the Payment Services Directive 2 (PSD2) entering into force, strong customer authentication (SCA) will be introduced in Hungary. This will entail changes in e-commerce,...
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Online shops are likely to speed up instant payment
Date: 2019-09-16 08:17:35
Experts estimate that there are approximately 10,000-14,000 online shops in Hungary, which realised more than HUF 500-billion sales in 2018. Half of online purchases are still paid for in cash,...
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Magazine: Summer heat doesn’t make biscuits sweat
Date: 2019-09-12 07:16:29
On 25 July the Association of Hungarian Confectionery Manufacturers (MÉSZ) – in cooperation with the Hungarian Museum of Trade and Tourism (MKVM) – gave a press conference about the latest...
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Magazine: Predictive analytics can make a promotion successful already in the planning phase
Date: 2019-09-03 07:02:21
What we call multidimensional complexity – a result of the digital revolution – has created a very comfortable situation for consumers: no matter where they are in the world, they...
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