In everyone’s kitchen

Márta Galácz
managing director
KOTÁNYI Hungária

According to Márta Galácz, managing director of KOTÁNYI Hungária Kft., shoppers’ main places for buying spices are hypermarkets and discount supermarkets. The company’s sales peak at the end of the year.

Henrietta Csicselyné Biró, sales director of Thymos Hungária Kft. reckons that the lockdown and the lifestyle it brought about made cooking part of everyday life. She added that demand first surged for so-called mono spices, then sales of spice mixes also started to grow. More and more shoppers are buying large-sized, economical spice products and spices in resealable packaging.

Anniversary celebrated with new packaging

Kotányi has developed spice mixes for healthy dishes that can be prepared quickly and easily. This year the company put the Quick&Easy product range on the market, with 3 spice mixes for pasta dishes and another 3 for salads. This autumn every Kotányi product is going to get a new packaging, with stylish food photos on the front side and recipes on the back side. Just recently Kotányi launched the Orangina and Citronett products that can substitute grated lemon and orange zest.

This year Kotányi is celebrating its 140th anniversary, so communication will focus on traditions this autumn, looking back on the history of the brand, sharing iconic recipes from international star chefs, presenting the evolution of Kotányi packaging designs and debuting with the new product image.

Following a soar in demand for mono spices, sales of spice mixes also grew along with the sales of baking products

Satisfying more sophisticated consumer needs as well

Henrietta Csicselyné Biró
sales director
Thymos Hungária

Thymos Hungária Kft.’s seasonal spice mixes are very popular at the end of the year, because they simplify cooking and baking in the winter holiday period. Demand surges for products such as the Honey Cake, Mulled Wine and Hot Punch spice mixes. In the Christmas period spice mixes for fish dishes also sell very well. In the cocoa powder segment more and more shoppers want higher cocoa content – the resealable upright bag packaging of Thymos premium cocoa powders reflects the high quality of the product.

Reacting to the consumer need, the company rolled out an economical, 35g dry yeast product in resealable packaging. Thymos Hungary Kft. is also present in the flavour segment: shoppers can choose from 11 different flavours and thanks to their alcohol base, they need to use less from these – this is why the flavours come in screw cap bottles. The company’s end-of-year marketing activity will focus on seasonal products. //