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Magazine: László Krisán: “Everyone has their share of responsibility in crisis management”

Our magazine asked László Krisán, the CEO of KAVOSZ Zrt. about the past year, the present situation and their plans for the future. – How did the different types of...

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Magazine: Tamás Éder: “This year will be about survival”

Tamás Éder, president of the Federation of Responsible Food Manufacturers (FÉSZ) talked to our magazine about the state of play in the food industry. – What results did the food...

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Balázs Győrffy: “Food industry is a sector of strategic importance”

Our magazine interviewed Balázs Győrffy, president of the Hungarian Chamber of Agriculture (NAK). – How did the coronavirus pandemic affect the agri-food sector last year? – 2021 was very different...

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Magazine: Shortages: From microchips to potato chips

In his personal account of the previous year, BGA Hungary Sec-Gen Zoltán Fekete starts with alluding to the historical perspectives of Guns, Germs and Steel, the Pulitzer Prize winner book...

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(HU) Magazin: Exkluzív kutatás a vásárlási szokásokról

Sorry, this entry is only available in Hungarian....

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Magazine: Tesco’s new pricing strategy

We have further increased the coverage of the Tesco From Home service, and since February products bought using this service could also be delivered on the day of purchase.  Tesco...

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Müller: A German success story in Hungary too

German drugstore chain Müller is present in 7 European markets, with nearly 900 stores. In Hungary Müller drugstores offer the biggest product selection, but Müller is much more than just...

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Magazine: Offline and online synergies at dm

Dm firmly believes that offline and online shopping reinforce each other, and bringing them together creates great potential.  The “active beauty” loyalty programme is one of the engines of dm’s...

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Magazine: Auchan continues to implement sustainability goals with great enthusiasm

In 2022 we continue to work towards our sustainability goals, having introduced new packaging materials and laid the groundwork for the main activities this year. Since March we have been...

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Magazine: SPAR celebrated its 30-year anniversary in 2021

In spite of the pandemic, SPAR’s sales performance was HUF 791.8bn in 2021, 7.2% better than in 2020. At the end of last year there were 614 SPAR stores in...

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Magazine: Old prices, new quality in PENNY stores

There are already 227 PENNY discount supermarkets in Hungary, and all of them will be modernised until the end of the year, plus a new store will open too. For...

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Magazine: Growing Hungarian product selection in Lidl stores

Lidl’s Hungarian presence involves 191 stores and 4 logistics centres, with more than 8,500 employees. Sales had been growing steadily and by last year the discounter became Hungary’s No.1 FMCG...

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Shoppers are buying more, but they do it less often

Csilla Czikora, NielsenIQ’s client service director responsible for manufacturer partners analysed the trends of 2021, and she also gave an overview of what happened in the first quarter of 2022....

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Tobacco shops are the new king of a few FMCG categories

In 2021 FMCG product sales generated HUF 158bn for tobacco shops, and this made this channel the 10th biggest “retail chain” in Hungary. FMCG sales were up HUF 23bn in...

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2022 will be the year of uncertainty

Stronger private labels in Hungarian-owned retail chains 2021 was about the dominance of Hungarian-owned retail chains. This was the first year when all of them were able to increase value...

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Digital trend analysis

Norbert Madar, lead consultant of GKID Research & Consulting (formerly called GKI Digital) analysed the latest digital trends for our magazine. In 2020 and 2021 online retail was growing rapidly,...

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Digital revolution – retail trends in 2022

Last year retailers finally understood: a strong digital presence is fundamental if they want to be successful. In 2022 they needed to go one step further, as this year special...

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Changing world, changing consumers

According to a GfK study with approximately170 million households in 14 countries, FMCG volume sales will increase by 3% this year; expectation is that value sales will be 13% higher...

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Katalin Neubauer: “Leisurely shopping is a thing of the past”

Our magazine discussed the state of play in Hungarian retail trade with Katalin Neubauer, secretary general of the Hungarian National Trade Association (MNKSZ).   – After the hardships of the...

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Magazine: Marketing communication of sports events in 2021 – results in emotion generating

2021 was a year when the Olympic Games were held. The Olympics is a perfect occasion for companies to realise their creative ideas. Whether they are sponsors of the Games...

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Magazine: Consumers want sporting events

The Mastercard Sport Economy Index has revealed that Europeans are looking forward to visiting sporting events again in 2022. Four from 10 people lose their interest in sports if they...

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Functionality is now an expectation

There are functional fruit juices, low-calorie functional waters and sports drinks in Coca-Cola Magyarország’s product portfolio. This February two new Cappy products hit the shops: Cappy Immunerő contains vitamin C,...

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Magazine: Expanding free-from universe

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

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Magazine: Eat smartly! – An overview of health-conscious eating

Our company has conducted a representative, 500-respondent online survey in its Hungarian National Panel about the healthy eating trend, and how it influences people – are they willing to make...

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Year of the Tiger – and struggles too

2022 is the Year of the Tiger and the astrologists say it will also be full of struggles, but luckily our efforts will bear fruit. Looking back on the last...

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We are lucky with plant-based products

Companies engaged in the market of alternative protein and plant-based food products have it hard if they want to be a step ahead of consumers. Flexitarians, vegetarians and vegans are...

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Chapters from the big book of drinks

Innovation work is necessary in the alcoholic drink category too, as the consumers of the 21st century demand changes and brave ideas. Innovating often means that the alcohol-free versions of...

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Magazine: Sirha Budapest 2022: Hungary’s biggest celebration of the HoReCa sector

Once again Sirha Budapest will open its gates between 22 and 24 March in 2022, at the HUNGEXPO Budapest Congress and Exhibition Center. The biggest food and HoReCa trade show...

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Stores in the digital world – 2040

In the last decade e-commerce produced a 75-percent, USD 3 trillion growth of global retail sales. Brick-and-mortar stores are likely to turn into places where products are sold as part...

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The lowest inflation of the past four months occured in Germany in January

After a nearly thirty-year high in December, inflation in Germany fell to a four-month low in January, the German federal statistics office Destatis announced on Friday. The final value of...

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