Featured
The art of renewal
Wholesalers had a hard time during the pandemic. Restrictive measures came one after the other, production slowed down, it was very difficult to keep the supply chain alive and the...
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There is no festive season without chocolate
In 2020 the end-of-year confectionery market was rather eventful, as the second wave of the pandemic had a negative influence on sales, but the lifting of the restrictions for Christmas...
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The Christmas season might improve business results
Judit Bresák-Varga, Promix Gifts Kft.’s sales manager reported to us that the COVID-19 and the restrictions that ensued caused a considerable decline in promotional gift sales. On average the industry...
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In everyone’s kitchen
Sales keep growing in the spice market and not only because of the popularity of home cooking, as the HoReCa sector is also getting back on its feet. According to...
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In the spirit of practicality
According to Nikolett Szőke, Unilever Magyarország Kft.’s gifting brand manager, in 2020 the market of Christmas gift sets was heavily influenced by the pandemic in the beauty care category, and...
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Festive treats with behind-the-scene secrets
Hungary’s flour market doesn’t depend on end-of-years sales, mainly because of the level of industrial flour utilisation. In retail trade demand is growing for small-sized and special flours. Sales of...
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Wine chocolate, bubbly chocolate and medical sweets
All over the world people celebrated World Chocolate Day on 7 July. On this occasion the Hungarian Intellectual Property Office collected the most interesting chocolate-related patents from the last 125...
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Shoppers want natural and effective products
The COVID-19 pandemic made people spend much more time at home, which means that they also had more clothes to wash, more dishes to do and more cleaning work in...
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The magic works from the inside
It is very likely that the biggest boom of 2021 is going to take place in the food and dietary supplement market, in connection with consumers making great efforts to...
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They are free from!
The market of free-from products is really diverse and had a successful year in 2020. Zsófia Zsargó, Upfield Hungary Kft.’s senior brand manager said: margarine volume sale were up considerably...
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Magazine: Great taste with less sugar
Following the global trend, Hungarian food and drink companies are manufacturing a growing number of low-sugar, low-carb, sugar-free and no-carb products. Sales of carbonated soft drinks by Coca-Cola HBC Magyarország...
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Magazine: Milk-like flavours with or without milk
Last year the market of plant-based drinks expanded dynamically in both value and volume. According to András Palkó, marketing operations manager of Coca-Cola HBC Magyarország, shoppers are increasingly conscious in...
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Magazine: Gluten-sensitive consumers can also choose from many products
A more and more robust market, expanding buyer base and growing product selection characterise the market of gluten-free products. Hajni Bedő, Cerbona Élelmiszergyártó Kft.’s marketing manager reckons that the gluten-free...
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Magazine: Carry on, food industry!
During a pandemic health becomes more important to people than anything else. There is so much talk in the media about the importance of having a strong immune system that...
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‘Let’s make tasty food healthier’
The slogan in the title basically tells everything about the direction to follow, but it depends on many things how much food companies can combine these two criteria. Last year...
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2021 is the year when sports marketing strategies have to be reviewed
Handball: A post-COVID pioneer After numerous events have been postponed due to the pandemic, the first major tournament that did take place was the Lidl-sponsored handball world championship in Egypt....
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Magazine: Grab, take and eat!
Our magazine asked the representatives of finger food product distributors and catering firms about the market, the product selection available and the latest trends. The finger food segment keeps expanding...
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Magazine: When Mohammed must go the mountain…brand building at festivals
The street food business has expanded rapidly in the last few years and it keeps changing. Retailers, restaurants and cafés see greet potential in participating in gastro events, as what...
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Magazine: Makeup or face mask?
According to Beatrix Palincsár, sales and marketing director of Dovex Kft., 2020 brought a decline in demand for decorative cosmetics due to the pandemic. Face mask wearing, working from home...
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Magazine: Home-baked breads and cakes have returned
The baking category has been one of the winners of the COVID-generated increase in home consumption. Consumer demand increased for flour and baking ingredients. Even the biggest demand for flour...
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Last year the Easter rabbit stayed put, but this year it plans to hop
The premiumisation process didn’t stop Easter confectionery was one of the biggest loser FMCG categories of the coronavirus pandemic that broke out in March 2020. Families spent their money on...
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Magazine: Strong brands, strong flavours
They don’t care about the pandemic or the changes of seasons: wet condiment (ketchup, mustard and mayonnaise) and horseradish sales continue to grow. Anita Plánk, ideation lead of Unilever Magyarország...
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Vision for the near future
Our magazine interviewed some of the more innovative actors in the commercial pálinka distillery market. The topic was: how did they adapt to the pandemic-induced crisis situation? László Nagy, the...
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Magazine: Conditions are far from ideal
László Mihályi, president of the National Council of Pálinka informed: in 2019 pálinka tourism was developing nicely. Then came the lockdown because of the pandemic in 2020 and pálinka sales...
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Eggs should be fresh, intact and nice
Import’s role is significant Last year there was basically no Easter because of the COVID-19 pandemic. Luckily this year the situation seems to be more predictable. We learned from Zoltán...
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Ups and downs in the Hungarian aquaculture sector
Fish farming is an important segment of Hungarian agriculture, where production is eco-friendly, characterised by low energy used and high product quality. Ferenc Lévai, spokesperson of the Hungarian Aquaculture and...
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Customer experience – 24 hours a day
On 23 September 2020 international call center service provider United Call Centers (UCC) was there at the Business Days conference in Tapolca. CEO Zsolt Szmolinka (CEO) and head of business...
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Magazine: Business Days 2020 – Our conference wasn’t cancelled……Vol 4
Changing beliefs in a globalising world Ethologist Vilmos Csányi spoke about the world of beliefs in his usual informative and entertaining style. He told that thoughts, how these are put...
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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...
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