Magazine: Sirha Budapest 2022: Hungary’s biggest celebration of the HoReCa sector

The Italian Trade Agency’s Budapest office strengthens trade relations between Italy and Hungary, and promotes Made in Italy products. We are primarily assisting small and medium-sized Italian businesses in entering foreign markets. We have had a fruitful cooperation with Hungexpo for years. This is our fourth time as exhibitors at Sirha Budapest: 28 food companies will showcase their products at a 440m² collective stand, where there will be food tasting and seminars as well. //

Trade conferences at Sirha

_______________________________________

Returning and first-time exhibitors from the Czech Republic

Dóra Egressy
office head
CzechTrade Budapest

CzechTrade’s Budapest Office regularly takes part in Sirha Budapest, with collective stands where 6-8 exhibitors showcase their products. This year natural syrup maker Syrupy Bartoník and HoReCa food supplier specialist Bidfood Hungary Kft. (e.g. ice creams, sous vide products, ready meals and meat products) will make their debut at our stand. Regularly returning exhibitors include Liquid Gold Kft. Beavia will bring its hummus and kimchi products, and MORAM CZ will be there with its touchscreen displays. You can find us at stand 19 in pavilion ‘A’. //

 

 

 

 

_______________________________________

 

 

Colourful hospitality

Bősze Ákos
HoReCa development
director
METRO

In the future sustainable success in hospitality will depend on satisfying constantly changing consumer needs, conscious digital planning and using special ingredients. At this year’s Sirha trade show we are going to build a huge stand for presenting our answers to the latest challenges in catering. We will showcase numerous METRO Chef products – developed by the best chefs. //

 

 

 

_______________________________________

 

 

Competitions, showcases and tasting sessions

László Selmeczi
managing director
Hungarian Confectioners Guild

Once again in 2022 the Hungarian Confectioners Guild will be a professional partner of the Sirha Budapest trade show, organising many programmes for the confectionery trade. On the second day of the trade fair the jury of experts will evaluate the approximately 30 entries in the first round of the Cake of Hungary contest. The Pataki János memorial competition will take place on the first day – for both adults and young talents. //

 

 

 

_______________________________________

 

 

We will introduce our customer-centred services

Ivett Onodi
marketing manager
IREKS-STAMAG

IREKS-STAMAG Kft. supplies bakeries, confectioneries, ice cream parlours and restaurants with baking products, yeasts, malts, fillings, gluten-free ingredients, confectionery and ice cream ingredients. Our 100m² stand is going to host a spectacular and stylish dessert programme, and will present a large selection of health-conscious products too. //

Protect the environment!

Géza Nagy
commercial director
Essity Hungary
Professional Hygiene

Thermotechnika-Crown Cool Kft. distributes and manufactures professional cooling technology products and professional kitchen machinery. We also offer maintenance, repair and logistics services. In order to avoid having a large number of personal contacts at our stand during these pandemic-ridden times, we are preparing for Sirha with primarily visual solutions. The focus will be on the products we make, but those of supplier partners will also be showcased. //

The Sirha trade fair has special significance for Ceres in presenting our product selection and introducing new innovations. Breads, sweet breads and toast breads – all of them can be found in our portfolio, plus our toast selection went through an overhaul early this year. Visitors of the Ceres stand will get the opportunity to taste our products. As shoppers are becoming increasingly health-conscious, we keep developing new products in this segment. Ceres will also be present in Trade magazin’s Future Store.//

Designed for the hands of chefs and confectioners

Dorina Németh-Fejszés
OOH-trade marketing specialist
FrieslandCampina
Hungária

At Sirha Budapest Debic will present its professional portfolio for confectioners and bakers, and will reveal a newly launched product for ice cream makers.

Visitors may meet the brand in Hall G, where large-pack whipping creams, creams, traditional and croissant butters, as well as innovations of 2022 can be tried. In Hall A representatives of the HoReCa-sector will be welcome by Debic’s confectionery consultant and brand ambassador. //

________________________________________

A modern-style stand with a family atmosphere

Severus Nacsa
sales and marketing director
Gallfood

Gallfood Kft. will be present at the Sirha trade show with a comfortable stand with a relaxed atmosphere. There will be prize games every day and the exhibition kitchen is going to be busy preparing all kinds of turkey meat delicacies for the visitors – at the same time also introducing the company’s latest innovations. //

 

 

 

 

________________________________________

 

 

Special salad combos

Laura Spielmann
marketing manager
Eisberg Hungary

Eisberg awaits fans of fresh, high-quality salads at Sirha Budapest this year again. In the past few years, Eisberg’s work was centred around innovations such microgreens, the product benefits of which along with hydroponics, a high-tech method of growing plants in vertical farms will be presented //