Magazine: Sirha Budapest 2022: Hungary’s biggest celebration of the HoReCa sector

By: Trademagazin Date: 2022. 02. 28. 06:22
Tihanyi Klára, Hungexpo

Klára Tihanyi
exhibition director
Sirha Budapest

Once again Sirha Budapest will open its gates between 22 and 24 March in 2022, at the HUNGEXPO Budapest Congress and Exhibition Center. The biggest food and HoReCa trade show of Central and Eastern Europe will welcome the representatives of the trade not only from Hungary, but foreign countries as well.

Klára Tihanyi, exhibition director of Sirha Budapest told: HUNGEXPO Zrt. will pay special attention to complying with the hygiene regulations in force, so that visitors can feel safe at Sirha Budapest – which, for the first time, will be a hybrid event where exhibitors and visitors can also meet online.

METRO Kereskedelmi Kft. is the trade fair’s main professional partner, but the organisers also work together with the Hungarian Confectioners Guild and the Hungarian Baker Association. There will be many conferences and showcases at Sirha Budapest, plus the Sirha Budapest Dessert Competition, the Public Sector Catering Competition and the international Innovation Product Competition will also be organised. Sirha Budapest is going to be the host of the final of Bocuse d’Or Europe chef contest too, on 23 and 24 March 2022 – in the HUNGEXPO Budapest Congress and Exhibition Center!

Sirha is a major internationally renowned event







Made in Italy

Kiss Zsuzsann

Zsuzsanna Kiss
marekt reserach specialist
Italian Trade Agency’s 
Budapest Office

The Italian Trade Agency’s Budapest office strengthens trade relations between Italy and Hungary, and promotes Made in Italy products. We are primarily assisting small and medium-sized Italian businesses in entering foreign markets. We have had a fruitful cooperation with Hungexpo for years. This is our fourth time as exhibitors at Sirha Budapest: 28 food companies will showcase their products at a 440m² collective stand, where there will be food tasting and seminars as well. //







Trade conferences at Sirha

There will also be HoReCa and mass catering trade conferences in the programme of the Sirha Budapest trade fair:

Pannon Gastronomy Academy (PGA) 22 March, Tuesday, 14:00-16:00

National Association of Public Sector Catering Service Providers (KÖZSZÖV)

23 March, Wednesday, 11:30-13:30 (During the break between the morning and afternoon rounds of the Public Sector Catering Competition (KÖSZ).

Guild of Hungarian Restaurateurs (MVI) 23 March, Wednesday, 14:30-16:30 //








Returning and first-time exhibitors from the Czech Republic

Dóra Egressy
office head
CzechTrade Budapest

CzechTrade’s Budapest Office regularly takes part in Sirha Budapest, with collective stands where 6-8 exhibitors showcase their products. This year natural syrup maker Syrupy Bartoník and HoReCa food supplier specialist Bidfood Hungary Kft. (e.g. ice creams, sous vide products, ready meals and meat products) will make their debut at our stand. Regularly returning exhibitors include Liquid Gold Kft. Beavia will bring its hummus and kimchi products, and MORAM CZ will be there with its touchscreen displays. You can find us at stand 19 in pavilion ‘A’. //








Colourful hospitality


Bősze Ákos
HoReCa development

In the future sustainable success in hospitality will depend on satisfying constantly changing consumer needs, conscious digital planning and using special ingredients. At this year’s Sirha trade show we are going to build a huge stand for presenting our answers to the latest challenges in catering. We will showcase numerous METRO Chef products – developed by the best chefs. //







Competitions, showcases and tasting sessions

Selmeczi László, Cukrász Ipartestület

László Selmeczi
managing director
Hungarian Confectioners Guild

Once again in 2022 the Hungarian Confectioners Guild will be a professional partner of the Sirha Budapest trade show, organising many programmes for the confectionery trade. On the second day of the trade fair the jury of experts will evaluate the approximately 30 entries in the first round of the Cake of Hungary contest. The Pataki János memorial competition will take place on the first day – for both adults and young talents. //







We will introduce our customer-centred services

Onodi Ivett

Ivett Onodi
marketing manager

IREKS-STAMAG Kft. supplies bakeries, confectioneries, ice cream parlours and restaurants with baking products, yeasts, malts, fillings, gluten-free ingredients, confectionery and ice cream ingredients. Our 100m² stand is going to host a spectacular and stylish dessert programme, and will present a large selection of health-conscious products too. //






Simple means of communication in HoReCa

On the third day of the Sirha Budapest trade fair, 24 March, between 11:00 and 13:00 the HoReCa and Event section of the Hungarian Marketing Association (MMSZ) is going to host a conference on the state of play in the sector – the venue will be the upstairs conference room in pavilion ‘A’. //








With a spectacular concept

Varga Márk, Hagleitner Hygiene

Márk Varga
managing director
Hagleitner Hygiene

Our 56m² stand is going to have a spectacular concept, presenting our services to partners categorised according to industry type. The hygiene sector is also going in the direction of digitalisation, so in the future it will only be possible to launch progressive services if they are based on data. Those who visit our stand will get to see what a digital toilet room is like.//







We are preparing with several novelties

Füri-Berényi Edina, Nestlé

Edina Fűri-Berényi
channel developement

Nestlé Professional will be present at the Sirha trade show with a 9x3m stand. We will build a NESCAFÉ barista counter and an exhibition kitchen, waiting for visitors with various coffee drinks, vegan and vegetarian food. We are going to introduce the plant-based product range Garden Gourmet. We want to make the coffee experience even more perfect for consumers, so our portfolio now includes professional lever coffee machines and coffee flavouring syrups. //









Protect the environment!

Nagy Géza, Essity

Géza Nagy
commercial director
Essity Hungary
Professional Hygiene

Essity and Tork will focus on sustainability at the Sirha Budapest trade show in 2022, bringing several practical solutions for circular economic operations. The visitors of our 56m² stand (C5) will get the chance see Tork’s popular restroom hygiene and kitchen solutions, plus the company’s alcohol-free products that were introduced last autumn. //








Giving centre stage to our own products

Ábrahám Zsuzsa TC

Zsuzsa Ábrahám
marketing manager
Thermotechnika-Crown Cool

Thermotechnika-Crown Cool Kft. distributes and manufactures professional cooling technology products and professional kitchen machinery. We also offer maintenance, repair and logistics services. In order to avoid having a large number of personal contacts at our stand during these pandemic-ridden times, we are preparing for Sirha with primarily visual solutions. The focus will be on the products we make, but those of supplier partners will also be showcased. //








With an innovative approach

Mikos István - Ceres

István Mikos
vállalati igazgató

The Sirha trade fair has special significance for Ceres in presenting our product selection and introducing new innovations. Breads, sweet breads and toast breads – all of them can be found in our portfolio, plus our toast selection went through an overhaul early this year. Visitors of the Ceres stand will get the opportunity to taste our products. As shoppers are becoming increasingly health-conscious, we keep developing new products in this segment. Ceres will also be present in Trade magazin’s Future Store.//









Designed for the hands of chefs and confectioners

Németh Fejszés Dorina, FrieslandCampina

Dorina Németh-Fejszés
OOH-trade marketing specialist

At Sirha Budapest Debic will present its professional portfolio for confectioners and bakers, and will reveal a newly launched product for ice cream makers.

Visitors may meet the brand in Hall G, where large-pack whipping creams, creams, traditional and croissant butters, as well as innovations of 2022 can be tried. In Hall A representatives of the HoReCa-sector will be welcome by Debic’s confectionery consultant and brand ambassador. //







A modern-style stand with a family atmosphere

Nacsa Severus

Severus Nacsa
sales and marketing director

Gallfood Kft. will be present at the Sirha trade show with a comfortable stand with a relaxed atmosphere. There will be prize games every day and the exhibition kitchen is going to be busy preparing all kinds of turkey meat delicacies for the visitors – at the same time also introducing the company’s latest innovations. //








Special salad combos

Spielmann Laura, Eisberg

Laura Spielmann
marketing manager
Eisberg Hungary

Eisberg awaits fans of fresh, high-quality salads at Sirha Budapest this year again. In the past few years, Eisberg’s work was centred around innovations such microgreens, the product benefits of which along with hydroponics, a high-tech method of growing plants in vertical farms will be presented //




Related news