Tag "Essity Hungary"
We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
Read more
Signature 40 once again – Signature Platform takes things to the next level: Signature Alumni Club launched
This article is available for reading in Trade magazin 2024/11 Márton Nagy: – We are happy to report that we took things to the next level, as we received exactly...
Read more
Soft paper, hard market
The market for facial tissues and napkins underwent significant changes in the past few years, shaped by consumer habits, sustainability requirements and the economic environment alike. This article is available...
Read more
Zewa Magic Garden Limited Edition range
From now on Zewa will no longer market its limited editions seasonally, by this simplifying logistics processes. In 2024 the Magic Garden concept will be featured on a selected product...
Read more
Some surprising trends
After the negative volume sales trends in 2023, a look at NIQ figures for this year shows a further decline in the toilet paper market, already accompanied by a decline...
Read more
Competing kitchen rolls
Last year was a difficult one for the paper towel category too. NIQ data shows that although the market expanded by 16.2% in value, it contracted by 11.7% in volume....
Read more
Hygiene – from intimately close
NIQ data reveals that value sales of femcare category segments – sanitary pads, pantyliners and tampons – have grown, but volume sales were lower in 2023 than in the previous...
Read more
Cleanness and caring: new directions in baby care
In 2023 the Hungarian nappy market is expected to grow by over 10% in value compared to the previous year, but a sales decline is likely in volume, according to...
Read more
Apropos the Gundel Awards gala
The 10th annual end-of-year gala of the guild was a great success, and this time it was combined with the presentation of the Gundel Károly Award. This article is available...
Read more
Zewa Deluxe Delicate Care XXL
Toalettpapír 3 réteg, 4 tekercs, 300 lap. Az új Zewa Deluxe Delicate Care egyszerre gazdaságos és környezetkímélő választás. A szorosabb tekercselésnek köszönhetően kisebb helyet foglal, kevesebb műanyag csomagolóanyag kell hozzá,...
Read more
Intimate hygiene: only comfortably!
According to NIQ data, the total menstruation product market grew in both value and volume, from 2021 to 2022. This article is available for reading in Trade magazin 2023/6-7. ...
Read more
Zewa Blossom Moments Limited Edition collection
Try the brand new Zewa collection that conjures up the blossoming of the Japanese cherry tree! Experience the awakening of nature, with the limited edition Zewa Blossom Moments product range!...
Read more
Before and after the high season
Like-for-like household paper product sales augmented by 32.4% in value in 2022, but volume sales dropped 10% from the 2021 level. Value sales were up 40.2% in the facial tissue...
Read more
Price wave hits toilet papers too
Innovations catered to consumer needs Value sales of toilet paper grew by 36% from 2021 to 2022, but volume sales were down 4 %. While moist toilet tissue sales increased...
Read more
Happy baby, relaxed mom
In 2022 diaper value sales grew, while volume sales stayed put – reported NielsenIQ. Izabella Kowalska, Essity Hungary Kft.’s category manager: “Our products produced moderate growth, because of the difficult...
Read more
Intimate hygiene: no compromises
Eszter Hegedűs, senior brand manager of Essity Hungary Kft. told our magazine that both value and volume sales grew in the intimate hygiene category, in the first nine months of...
Read more
Moist tissue trend in the toilet paper category
Ildikó Kardos, Essity Hungary Kft.’s marketing manager told our magazine that value sales of both classic toilet papers and moist toilet tissues grew, but volume sales of the former dropped...
Read more
Higher quality, more sustainable solutions
Izabella Kowalska, Essity Hungary Kft.’s category manager gave our magazine an insight into the latest trends in the facial tissue category. Value sales augmented but volume sales dropped just as...
Read more
This year’s Symbol of Sustainability winners
Trade magazin has organised the Symbol of Sustainability competition for the third time. This competition seeks to reward projects trying to make our future more sustainable. The jury panel evaluated...
Read more
Tena Lady Slim Extra incontinence pads
New thinner TENA Lady Extra incontinence pads for women living with mild urinary incontinence. Incontinence pads for occasional urinary incontinence. TENA Lady medical products. For information about possible risks read...
Read more
Magazine: Focusing on the comfort and safety of babies
NielsenIQ data reveals that volume sales were only up 1.3% in the diaper category in 2021. Gréta Tölgyesi, Essity Hungary Kft.’s senior brand manager: “As for the 7% increase in...
Read more
Zewa Deluxe Design 3-ply facial tissues in box packaging
Zewa Deluxe Design 3-ply, non-perfumed facial tissues in box packaging, with 5 different nature-inspired designs. Large-sized economical format with 150 sheets, so that there are enough tissues for every member...
Read more
Magazine: Sirha Budapest 2022: Hungary’s biggest celebration of the HoReCa sector
Once again Sirha Budapest will open its gates between 22 and 24 March in 2022, at the HUNGEXPO Budapest Congress and Exhibition Center. The biggest food and HoReCa trade show...
Read more
Zewa moist toilet tissues BIG PACK
Zewa’s new moist toilet tissues are flushable in the toilet, because they are made of soft biodegradable fibres, which dissolve just as well as traditional toilet paper. The product is...
Read more
Zewa Magical Winter Limited Edition
Zewa launches its limited edition product group this year too, with a new winter design. 3-ply 8- and 16-roll toilet paper, 42-piece moist toilet tissue, 3-ply 90-piece and 10×10 piece...
Read more
Zewa Jumbo large-sized kitchen roll Decor
Zewa Jumbo 325-sheet large-sized kitchen roll is now also available with colour patterns. Thanks to its size, the product is very practical as it provides long-lasting cleanness. You can use...
Read more
We create sustainable value
Essity is a Sweden-based international manufacturer of premium quality hygiene and health products, which was established under the name SCA in 1929. Our products are available in 150 countries, under...
Read more
Essity focuses on sustainability
At the May meeting of POPAI Hungary Réka Nagy, customer marketing manager of Essity Hungary introduced the international, regional and Hungarian sustainability efforts of the company. In the spirit of...
Read more
Magazine: Pandemic reshapes the intimate hygiene market
According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...
Read more
Zewa Tropical Dreams Premium Extra Long kitchen roll
For 10 years Zewa has been surprising shoppers with a new limited edition collection every year. This spring in addition to the usual toilet paper, moist toilet tissue and facial...
Read more
