Tag "Essity Hungary"

Tena Lady Slim Extra incontinence pads

New thinner TENA Lady Extra incontinence pads for women living with mild urinary incontinence. Incontinence pads for occasional urinary incontinence. TENA Lady medical products. For information about possible risks read...

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Magazine: Focusing on the comfort and safety of babies

NielsenIQ data reveals that volume sales were only up 1.3% in the diaper category in 2021. Gréta Tölgyesi, Essity Hungary Kft.’s senior brand manager: “As for the 7% increase in...

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Zewa Deluxe Design 3-ply facial tissues in box packaging

Zewa Deluxe Design 3-ply, non-perfumed facial tissues in box packaging, with 5 different nature-inspired designs. Large-sized economical format with 150 sheets, so that there are enough tissues for every member...

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Magazine: Sirha Budapest 2022: Hungary’s biggest celebration of the HoReCa sector

Once again Sirha Budapest will open its gates between 22 and 24 March in 2022, at the HUNGEXPO Budapest Congress and Exhibition Center. The biggest food and HoReCa trade show...

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Zewa moist toilet tissues BIG PACK

Zewa’s new moist toilet tissues are flushable in the toilet, because they are made of soft biodegradable fibres, which dissolve just as well as traditional toilet paper. The product is...

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Zewa Magical Winter Limited Edition

Zewa launches its limited edition product group this year too, with a new winter design. 3-ply 8- and 16-roll toilet paper, 42-piece moist toilet tissue, 3-ply 90-piece and 10×10 piece...

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Zewa Jumbo large-sized kitchen roll Decor

Zewa Jumbo 325-sheet large-sized kitchen roll is now also available with colour patterns. Thanks to its size, the product is very practical as it provides long-lasting cleanness. You can use...

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We create sustainable value

Essity is a Sweden-based international manufacturer of premium quality hygiene and health products, which was established under the name SCA in 1929. Our products are available in 150 countries, under...

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Essity focuses on sustainability

At the May meeting of POPAI Hungary Réka Nagy, customer marketing manager of Essity Hungary introduced the international, regional and Hungarian sustainability efforts of the company. In the spirit of...

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Magazine: Pandemic reshapes the intimate hygiene market

According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...

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Zewa Tropical Dreams Premium Extra Long kitchen roll

For 10 years Zewa has been surprising shoppers with a new limited edition collection every year. This spring in addition to the usual toilet paper, moist toilet tissue and facial...

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Libresse Long Daily Fresh and Extra Long Daily Fresh

Extended length and greater absorption capacity, which provide users with extra confidence and comfort (Long 28: 17 percent longer, Extra Long 24: 27 percent longer than the standard Libresse liner)....

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CSR Hungary Summit: COVID has created the opportunity for a new beginning

The 2-day CSR Hungary Summit was organised online at the end of last year. On the first day participants discussed many COVID-related issues. Júlia Takács, founder and managing director of...

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With efficient tools for achieving sustainability

The pandemic came like an evolutionary shock to everyone, generating a crisis in demand and supply – and entailing an existential crisis as well. Hungarian FMCG companies reacted well to...

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Magazine: Winners of the first Symbol of Sustainability competition

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

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Zewa boxed tissues

Is your nose running? Are you allergic? Have you spilt your drink or smeared your makeup? It doesn’t matter if you have a box of  Zewa tissues at hand. Tissues...

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Magazine: Clean and comfortable – without taboos

Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...

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The caring man is the new macho

Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...

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Four Hungarian Nominees for the GlobalShop trade show

For the first time, this year POPAI Hungary Association – with the sponsorship of Zewa and SPAR – organised the POPAI Student Design Awards. This competition followed in the footsteps...

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Magazine: Only the best will do in baby care!

When buying baby care products, for consumers the number one factor is quality. Viktória Szabó, brand activation manager of Johnson & Johnson Kft. informed us that value sales stayed put...

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Magazine: Future Store: More visitors than ever before

Trade magazin first built its 150m² Future Store 10 years ago. This year at Sirha Budapest 2020 no less than 25 partners already introduced their products and services on 650m²,...

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Libero Premium Wet Wipes

The new Libero premium wet wipe is made of fully sustainable, plastic-free, 100-percent viscose. 95.6 percent of its caring ingredients come from natural sources, protecting the sensitive skin of babies...

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Magazine: Hygiene paper products

Anikó Rédey, Essity’s customer marketing activation manager thinks that the hospitality sector became stronger in the last 2-3 years, and this has made bar and restaurant owners focus more on...

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Magazine: Fresh and creative solutions at the display design contest for students

Essity Hungary Kft. started the Zewa Designer Contest back in 2017, and this year was the first that POPAI Hungary Association – with the sponsorship of Zewa and SPAR –...

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The age of the customer experience

This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....

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(HU) Zewa prémium háztartási papírtörlő család

The new products in Zewa’s premium kitchen roll range are stronger than ever before and absorb 50 percent more liquid than earlier variants, thanks to the new Power-X structure. Each...

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You can expect a surprise from us

Tork will be present at Sirha Budapest with a 56m2 stand, each corner of which is going to be dedicated to a different market segment and the hygiene solutions that...

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Trade Marketing Spring

At the 26 April meeting of the Trade Marketing Club (TMC) Dóra Hajnal, client service director of Nielsen analysed the Hungarian FMCG market in a comprehensive fashion. She told that the...

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(HU) Nincs offline online nélkül – A Trade Marketing Klub júniusi klubülése

Sorry, this entry is only available in Hungarian....

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