Tag "Essity Hungary"

Essity focuses on sustainability

At the May meeting of POPAI Hungary Réka Nagy, customer marketing manager of Essity Hungary introduced the international, regional and Hungarian sustainability efforts of the company. In the spirit of...

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Magazine: Pandemic reshapes the intimate hygiene market

According to Viktória Szabó, brand activation manager of Johnson & Johnson Kft., women spending more time at home due to the pandemic favoured sanitary pad sales to tampons. Although hypermarkets...

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Zewa Tropical Dreams Premium Extra Long kitchen roll

For 10 years Zewa has been surprising shoppers with a new limited edition collection every year. This spring in addition to the usual toilet paper, moist toilet tissue and facial...

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Libresse Long Daily Fresh and Extra Long Daily Fresh

Extended length and greater absorption capacity, which provide users with extra confidence and comfort (Long 28: 17 percent longer, Extra Long 24: 27 percent longer than the standard Libresse liner)....

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CSR Hungary Summit: COVID has created the opportunity for a new beginning

The 2-day CSR Hungary Summit was organised online at the end of last year. On the first day participants discussed many COVID-related issues. Júlia Takács, founder and managing director of...

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With efficient tools for achieving sustainability

The pandemic came like an evolutionary shock to everyone, generating a crisis in demand and supply – and entailing an existential crisis as well. Hungarian FMCG companies reacted well to...

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Magazine: Winners of the first Symbol of Sustainability competition

Trade magazin organised the Symbol of Sustainability competition, which sought to present successful projects that can contribute to a more sustainable future. There were 23 entries and the jury of...

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Zewa boxed tissues

Is your nose running? Are you allergic? Have you spilt your drink or smeared your makeup? It doesn’t matter if you have a box of  Zewa tissues at hand. Tissues...

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Magazine: Clean and comfortable – without taboos

Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...

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The caring man is the new macho

Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...

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