Tag "Essity Hungary"
Magazine: Clean and comfortable – without taboos
Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...
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The caring man is the new macho
Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...
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Four Hungarian Nominees for the GlobalShop trade show
For the first time, this year POPAI Hungary Association – with the sponsorship of Zewa and SPAR – organised the POPAI Student Design Awards. This competition followed in the footsteps...
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Magazine: Only the best will do in baby care!
When buying baby care products, for consumers the number one factor is quality. Viktória Szabó, brand activation manager of Johnson & Johnson Kft. informed us that value sales stayed put...
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Magazine: Future Store: More visitors than ever before
Trade magazin first built its 150m² Future Store 10 years ago. This year at Sirha Budapest 2020 no less than 25 partners already introduced their products and services on 650m²,...
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Libero Premium Wet Wipes
The new Libero premium wet wipe is made of fully sustainable, plastic-free, 100-percent viscose. 95.6 percent of its caring ingredients come from natural sources, protecting the sensitive skin of babies...
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Magazine: Hygiene paper products
Anikó Rédey, Essity’s customer marketing activation manager thinks that the hospitality sector became stronger in the last 2-3 years, and this has made bar and restaurant owners focus more on...
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Magazine: Fresh and creative solutions at the display design contest for students
Essity Hungary Kft. started the Zewa Designer Contest back in 2017, and this year was the first that POPAI Hungary Association – with the sponsorship of Zewa and SPAR –...
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The age of the customer experience
This year the main topic of the I Love Trade Marketing conference was marketing and in-store innovations. Trade Marketing Club and POPAI Hungary Association organised the conference on 14 February....
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(HU) Zewa prémium háztartási papírtörlő család
The new products in Zewa’s premium kitchen roll range are stronger than ever before and absorb 50 percent more liquid than earlier variants, thanks to the new Power-X structure. Each...
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You can expect a surprise from us
Tork will be present at Sirha Budapest with a 56m2 stand, each corner of which is going to be dedicated to a different market segment and the hygiene solutions that...
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Trade Marketing Spring
At the 26 April meeting of the Trade Marketing Club (TMC) Dóra Hajnal, client service director of Nielsen analysed the Hungarian FMCG market in a comprehensive fashion. She told that the...
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(HU) Nincs offline online nélkül – A Trade Marketing Klub júniusi klubülése
Sorry, this entry is only available in HU....
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