Tag "Magyar Termék védjegy"

Alföldi Tej’s portfolio becomes complete

Alföldi Tej Kft. has been Hungary’s second biggest dairy company for years. Its Debrecen and Székesfehérvár production plants process 750,000 litres of Hungarian milk a day. Sales and marketing director...

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Trendy products from Maspex Olympos

Patrícia Peres, brand manager of Maspex Olympos Kft. told our magazine that they rolled out the Apenta Light carbonated soft drink in grape flavour this January, following one of the...

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An ordinary product made the retired secretary a millionaire

A woman from Érd won one million with a paper towel in a sweepstakes promoting domestic products, in which participants submitted an AP code for the purchase of 110,000 pieces...

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Márka-experience for young consumers

The Márka soft drink brand goes back to 1973, but 100-percent Hungarian owned Márka Üdítőgyártó Kft. only started production in 2007. The company makes more than 70 different soft drinks...

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Auchan is also promoting Hungarian products

It is a core element of Auchan’s strategy to support local products and farmers. At the moment there are nearly 100 products available in Auchan store that bear the Hungarian...

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Even more Hungarian products are available in ALDI stores

ALDI’s close cooperation with Hungarian food companies is very well indicated by the fact that in February 2018 the discounter bought Alföldi Tej Kft.’s dairy product brand ‘Kokárdás’. Kokárdás products...

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K&K Family: Our product selection keeps growing

Kristóf Kemény, owner and managing director of ready-to-eat salad and vegetable company K&K Family Kft. informed: although their sales came to a halt in March, they were back a growth...

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Magazine: Penny Market: With the focus on the employees and development

Penny Market has been present in Hungary for 24 years, with 223 stores, 3 logistics centres and more than 4,000 employees. The discounter chain continues its store modernisation programme, focusing...

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Magazine: #buyhungarian grows into a movement

More and more companies join the ‘Buy Hungarian! Support Hungarian food companies!’ campaign – informed Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. She told that any company can...

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Ham king Pápai surprises the market with vegan range

Probably one of the biggest sensations in the Hungarian grocery market this year is Pápai Hús Kft.’s new vegan product range. Managing director Péter Szappanos reckons that a growing number...

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Trademark users team up to develop new products

Éva Molnár, commerce manager of Gyulahús Kft. has reported that they successfully developed an additive-free sausage. Thanks to this another Hungarian Product partner company was able to expand its additive-free...

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Bold Agro makes Dér Juice from fresh apples

Premium, 100-percent fruit content apple juice producer, Derecske-based Bold-Agro Kft. is going to plant more apple trees: apple will be harvested from 16 hectares more than the current 120 hectares...

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Hungarian Product gets the year going with momentum in retail chains

Managing director Eszter Benedek told that Hungarian Product Nonprofit Kft. is implementing a wobbler campaign in Auchan stores this February and October, calling shoppers’ attention to products bearing the trademark....

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Wiesbauer-Dunahús rolls out premium product

Wiesbauer-Dunahús Kft. entered the market with a new premium-category product. The company is a Hungarian Product trademark user and plans to extend trademark use to its own branded products. The...

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Quality systems and markings in egg production

The essence of responsible food safety is that only such high quality eggs end up in the freezers of shoppers that have been monitored in each and every phase of...

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Once again two campaigns from Hungarian Product next year

This autumn Hungarian Product Nonprofit Kft. came out with two new trademarks, Product of Excellence and the ECOlogical Product label. Managing director Eszter Bendedek reckons their most important task in...

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21st-century cleaning tools

One sixth of BONUS’ nearly 80-product portfolio targets HoReCa users. All BONUSPRO mops, sponges, scourers and cloths complies with HACCP regulations, and they have excellent price-value ratio. This year the...

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Penny Market distributes the most Hungarian Product-branded private label products

The Penny Market was awarded at the Hungarian Product Merchant of Excellence award ceremony: the international supermarket chain received a special prize for the distribution of most Hungarian-branded private label...

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Auchan helps Hungarian products to reach the market

“Auchan is constantly looking for ways to provide more reliable and quality local goods to its Hungarian customers. The company has several programs, and is increasingly cooperating with Hungarian Product...

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Magazine: Mohács abattoir supplies shops with premium quality meat

Abattoir MCS Vágóhíd Zrt. became a Hungarian Product trademark user at the end of 2018. The strategic partner of the Bonafarm Group can use the trademark on their premium products,...

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Shoppers are willing to pay more for products with the Hungarian Product trademark

A survey conducted with 510 participants by InnoFood Marketing Kft. has revealed: from two similar products that cost the same 60 percent of shoppers choose the one with the Hungarian...

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High-tech Hungarian Treasures tour in Kecskemét

The autumn leg of the tour series organised as part of the Hungarian Treasures programme visited Kecskemét. Hungarian Product trademark users and partners had the opportunity to visit KÉSZ Kft.,...

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Pa-Comp believes that healthy diet is the future

Pa-Comp Kft. celebrates its 25th anniversary with new products, a new design, logo and slogan. We learned from Krisztián Papp, managing director of the Újfehértó-based family enterprise – which employs...

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Recognitions for the company, partners can trust us even more

In December Trade magazin had earned the right to use the Hungarian Product trademark, later we got the Bisnode AA rating (only 1.75 percent of Hungarian companies belong to this...

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Ministry of Agriculture also helps to popularise the Hungarian Product trademark

The cooperation between the Ministry of Agriculture and HUNGARIAN PRODUCT Nonprofit Kft. continues. A survey conducted by BGE’s Marketing Institute has found that 94 percent of consumers who are interested in the...

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The FOME and the Magyar Termék Kft. work together to strengthen the Magyar Termék trademarks

The Hungarian Association of Consumer Protection (FOME) and the Magyar Termék Nonprofit Kft. (Hungarian Product Nonprofit Ltd.) have signed a cooperation agreement to strengthen the reliability of the Magyar Termék...

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Magazine: The Hungarian Product trademark doesn’t only attest place of origin

The Hungarian Product trademark certifies both product origin and quality, following a multi-stage, independent evaluation by experts. What is more, it also serves as an extra check whether the given products...

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Four thousand of 160 companies already have a Hungarian Product trademark

The Ministry of Agriculture (FM) continues to cooperate with the Magyar Termék Nonprofit Kft., whose trademarks can be found on about four thousand products of almost 160 companies already. According...

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Trademark users are already making plans for 2018

In 2018 HUNGARIAN PRODUCT Nonprofit Kft. will organise a nationwide prize game for consumers, implement a continuous in-store communication campaign and actively participate in the government programme that popularises Hungarian food...

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Hungarian Product: more than just a trademark

HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing...

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