Tag "Magyar Termék védjegy"
Alföldi Tej’s portfolio becomes complete
Date: 2021-03-22 10:34:20
Alföldi Tej Kft. has been Hungary’s second biggest dairy company for years. Its Debrecen and Székesfehérvár production plants process 750,000 litres of Hungarian milk a day. Sales and marketing director...
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Trendy products from Maspex Olympos
Date: 2021-03-16 16:27:40
Patrícia Peres, brand manager of Maspex Olympos Kft. told our magazine that they rolled out the Apenta Light carbonated soft drink in grape flavour this January, following one of the...
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An ordinary product made the retired secretary a millionaire
Date: 2021-02-18 11:23:55
A woman from Érd won one million with a paper towel in a sweepstakes promoting domestic products, in which participants submitted an AP code for the purchase of 110,000 pieces...
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Márka-experience for young consumers
Date: 2020-12-16 10:13:59
The Márka soft drink brand goes back to 1973, but 100-percent Hungarian owned Márka Üdítőgyártó Kft. only started production in 2007. The company makes more than 70 different soft drinks...
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Auchan is also promoting Hungarian products
Date: 2020-12-09 10:38:10
It is a core element of Auchan’s strategy to support local products and farmers. At the moment there are nearly 100 products available in Auchan store that bear the Hungarian...
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Even more Hungarian products are available in ALDI stores
Date: 2020-12-07 10:39:42
ALDI’s close cooperation with Hungarian food companies is very well indicated by the fact that in February 2018 the discounter bought Alföldi Tej Kft.’s dairy product brand ‘Kokárdás’. Kokárdás products...
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K&K Family: Our product selection keeps growing
Date: 2020-09-22 10:19:53
Kristóf Kemény, owner and managing director of ready-to-eat salad and vegetable company K&K Family Kft. informed: although their sales came to a halt in March, they were back a growth...
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Magazine: Penny Market: With the focus on the employees and development
Date: 2020-08-25 07:53:08
Penny Market has been present in Hungary for 24 years, with 223 stores, 3 logistics centres and more than 4,000 employees. The discounter chain continues its store modernisation programme, focusing...
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Magazine: #buyhungarian grows into a movement
Date: 2020-08-10 07:36:59
More and more companies join the ‘Buy Hungarian! Support Hungarian food companies!’ campaign – informed Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. She told that any company can...
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Ham king Pápai surprises the market with vegan range
Date: 2020-07-22 10:21:40
Probably one of the biggest sensations in the Hungarian grocery market this year is Pápai Hús Kft.’s new vegan product range. Managing director Péter Szappanos reckons that a growing number...
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Trademark users team up to develop new products
Date: 2020-03-15 16:47:21
Éva Molnár, commerce manager of Gyulahús Kft. has reported that they successfully developed an additive-free sausage. Thanks to this another Hungarian Product partner company was able to expand its additive-free...
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Bold Agro makes Dér Juice from fresh apples
Date: 2020-03-12 10:05:14
Premium, 100-percent fruit content apple juice producer, Derecske-based Bold-Agro Kft. is going to plant more apple trees: apple will be harvested from 16 hectares more than the current 120 hectares...
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Hungarian Product gets the year going with momentum in retail chains
Date: 2020-02-10 12:12:28
Managing director Eszter Benedek told that Hungarian Product Nonprofit Kft. is implementing a wobbler campaign in Auchan stores this February and October, calling shoppers’ attention to products bearing the trademark....
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Wiesbauer-Dunahús rolls out premium product
Date: 2019-11-28 10:17:37
Wiesbauer-Dunahús Kft. entered the market with a new premium-category product. The company is a Hungarian Product trademark user and plans to extend trademark use to its own branded products. The...
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Quality systems and markings in egg production
Date: 2019-11-18 13:41:39
The essence of responsible food safety is that only such high quality eggs end up in the freezers of shoppers that have been monitored in each and every phase of...
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Once again two campaigns from Hungarian Product next year
Date: 2019-11-18 12:27:02
This autumn Hungarian Product Nonprofit Kft. came out with two new trademarks, Product of Excellence and the ECOlogical Product label. Managing director Eszter Bendedek reckons their most important task in...
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21st-century cleaning tools
Date: 2019-10-15 10:29:03
One sixth of BONUS’ nearly 80-product portfolio targets HoReCa users. All BONUSPRO mops, sponges, scourers and cloths complies with HACCP regulations, and they have excellent price-value ratio. This year the...
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Penny Market distributes the most Hungarian Product-branded private label products
Date: 2019-09-19 11:18:25
The Penny Market was awarded at the Hungarian Product Merchant of Excellence award ceremony: the international supermarket chain received a special prize for the distribution of most Hungarian-branded private label...
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Auchan helps Hungarian products to reach the market
Date: 2019-09-11 11:21:50
“Auchan is constantly looking for ways to provide more reliable and quality local goods to its Hungarian customers. The company has several programs, and is increasingly cooperating with Hungarian Product...
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Magazine: Mohács abattoir supplies shops with premium quality meat
Date: 2019-03-04 07:28:18
Abattoir MCS Vágóhíd Zrt. became a Hungarian Product trademark user at the end of 2018. The strategic partner of the Bonafarm Group can use the trademark on their premium products,...
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Shoppers are willing to pay more for products with the Hungarian Product trademark
Date: 2019-02-26 10:42:24
A survey conducted with 510 participants by InnoFood Marketing Kft. has revealed: from two similar products that cost the same 60 percent of shoppers choose the one with the Hungarian...
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High-tech Hungarian Treasures tour in Kecskemét
Date: 2018-12-14 10:35:25
The autumn leg of the tour series organised as part of the Hungarian Treasures programme visited Kecskemét. Hungarian Product trademark users and partners had the opportunity to visit KÉSZ Kft.,...
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Pa-Comp believes that healthy diet is the future
Date: 2018-12-07 11:06:30
Pa-Comp Kft. celebrates its 25th anniversary with new products, a new design, logo and slogan. We learned from Krisztián Papp, managing director of the Újfehértó-based family enterprise – which employs...
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Recognitions for the company, partners can trust us even more
Date: 2018-04-13 23:57:21
In December Trade magazin had earned the right to use the Hungarian Product trademark, later we got the Bisnode AA rating (only 1.75 percent of Hungarian companies belong to this...
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Ministry of Agriculture also helps to popularise the Hungarian Product trademark
Date: 2018-03-12 10:52:22
The cooperation between the Ministry of Agriculture and HUNGARIAN PRODUCT Nonprofit Kft. continues. A survey conducted by BGE’s Marketing Institute has found that 94 percent of consumers who are interested in the...
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The FOME and the Magyar Termék Kft. work together to strengthen the Magyar Termék trademarks
Date: 2018-02-14 11:36:44
The Hungarian Association of Consumer Protection (FOME) and the Magyar Termék Nonprofit Kft. (Hungarian Product Nonprofit Ltd.) have signed a cooperation agreement to strengthen the reliability of the Magyar Termék...
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Magazine: The Hungarian Product trademark doesn’t only attest place of origin
Date: 2018-01-30 07:23:54
The Hungarian Product trademark certifies both product origin and quality, following a multi-stage, independent evaluation by experts. What is more, it also serves as an extra check whether the given products...
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Four thousand of 160 companies already have a Hungarian Product trademark
Date: 2018-01-22 11:50:58
The Ministry of Agriculture (FM) continues to cooperate with the Magyar Termék Nonprofit Kft., whose trademarks can be found on about four thousand products of almost 160 companies already. According...
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Trademark users are already making plans for 2018
Date: 2017-12-01 20:06:45
In 2018 HUNGARIAN PRODUCT Nonprofit Kft. will organise a nationwide prize game for consumers, implement a continuous in-store communication campaign and actively participate in the government programme that popularises Hungarian food...
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Hungarian Product: more than just a trademark
Date: 2017-12-01 19:59:38
HUNGARIAN PRODUCT Nonprofit Kft. was established in 2006 and since then its programme has become Hungary’s biggest and best-known certification scheme for product origin. In 2017 they will implement a major marketing...
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