Magyar Termék védjegy

One third of the products bearing the Hungarian Product trademark are private labels
Date: 2024-04-02 11:37:33

In response to the needs of domestic consumers, retail chains have recently taken steps to further emphasise the domestic origin of their private label products. This article is available for...

Hungarian Product trademarks underline the true value of AGROSPRINT products
Date: 2024-03-26 10:37:25

For more than three decades Agrosprint has been a leading company in the domestic market for quick-frozen fruit and vegetables. This article is available for reading in Trade magazin 2024/4...

Hungarian Product trademarks: the “Hungarian gives you more” campaign continues next year
Date: 2023-12-21 11:13:59

Our magazine interviewed Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. This article is available for reading in Trade magazin 2023/12-01 – What are the most important achievements of 2023...

CBA: fókuszban a Magyar Termék védjegyes termékek! – A vállalat tovább erősíti a Magyar Termék Nonprofit Kft.-vel közös együttműködését
Date: 2023-12-13 11:12:26

A hazai kereskedelmi üzletláncok közül a CBA is kiemelten kezeli a kiváló minőségű magyar termékek széles körű forgalmazását. Ennek hátterében több fontos tényező áll, amelyek magyarázzák, miért helyez a vállalat...

A várakozások fölött a Magyar Termék védjegyet használók éves árbevétele
Date: 2023-12-07 10:45:55

Az utóbbi időszak gazdasági fejleményei hatására a korábbiaknál is magasabb szintet ért el a hazai fogyasztók árérzékenysége. Ennek következtében a vásárlók egyre megfontoltabban és tudatosabban választanak, aminek köszönhetően keresettebbé váltak...

Florin: a key player in Hungarian households
Date: 2023-11-24 12:09:35

The story of Florin began in 1957, when 12 “brave men” founded the Szeged Soap Making Chemical and Small Industries Cooperative in Szeged. This article is available for reading in...

Új összefogáskampány indul a Magyar Termék védjegyes árucikkek népszerűsítésére
Date: 2023-11-16 11:09:13

Újabb összefogáskampánnyal népszerűsíti partnerei védjegyes árucikkeit a Magyar Termék Nonprofit Kft. A hazaiban több van szlogennel indított több hónapos akciósorozat első etapja novemberben lesz, és 15 márka részvételével zajlik. A közösségi marketing eszközeit...

The annual sales of users of the Hungarian Product trademark exceeded expectations
Date: 2023-10-25 15:16:42

As a result of the economic developments of the last period, the price sensitivity of domestic consumers rose to a higher level than before. This trend will definitely continue for...

Védjegyes termékein keresztül is eléri a fogyasztókat a Pécsi Sörfőzde
Date: 2023-10-02 11:49:21

A Pécsi Sörfőzde 175 éve van jelen a hazai sörgyártásban. A 2017 óta magyar tulajdonban lévő cég nagy hangsúlyt fektet a minőségitermék-előállításra és innovációra, és a hagyományos gyártási eljárások megőrzésére is. A...

Magyar Termék védjegyes termék is bekerült az idei Hungaricool győztesei közé
Date: 2023-08-31 12:09:55

A globális kereskedelembe való betagozódás közel sem zökkenőmentes a kisebb gyártóknak. A 2023-as SPAR és a K&H közös szervezésében létrejött Hungaricool termékverseny egyik győztes vállalkozása a Magyar Termék védjegy használat mellett...

Penny strengthened further last year, and the expansion doesn’t stop
Date: 2023-06-20 11:46:41

Trade magazine interviewed Eszter Kazatsay, Penny’s head of corporate communications. – What was the most important event in the company’s life last year? – PENNY reached another important milestone last...

All kinds of everything
Date: 2023-05-12 10:05:52

First the pandemic then the war in Ukraine – these events had a huge impact on the category of gluten-free products as well. Ingredients, raw materials, packaging materials, energy and...

Hungarian suppliers provide two thirds of PENNY’s 2,500 SKUs
Date: 2023-01-06 10:45:21

This year’s winner of the Retail Award of Excellence for Hungarian Products is PENNY. The discounter pays special attention to offering products with the Hungarian Product trademark, and to finding...

“Several Sole-Mizo products are brand icons”
Date: 2022-12-15 11:50:24

According to Beáta Harcsa, strategy and marketing director of Bonafarm Zrt., the Mizo brand is famous about being an innovative force in the dairy industry. Sole-Mizo Zrt. is a member...

Personal
Date: 2022-12-09 10:39:52

Don’t get me wrong, I am not going to share my Christmas poppy seed roll baking experiences with you, but I do want to tell you something personal. This is...

13th Hungarian Treasures programme commences
Date: 2022-12-09 10:05:39

The 13th Hungarian Treasures programme of Hungarian Product Nonprofit Kft. took 40 representatives of 30 trademark using companies to Szerencs and its surroundings. Managing director Eszter Benedek explained that the Hungarian...

Strengthening the domestic market with Mészáros wines
Date: 2022-11-11 10:32:40

In the Szekszárd wine region, Mészáros Pál Borház és Pince Kft. makes more than one million bottles of wine annually. Owner Pél Mászáros told: they sell the majority of this...

Recession-proof solutions at the AGÓRA conference
Date: 2022-11-04 10:04:35

More than 150 trademark users sent their representatives to Hungarian Product Nonprofit Kft.’s 8th Agóra conference in Esztergom. Managing director Eszter Benedek welcomed participants and told: they believe that sharing knowledge...

GOF Hungary: 2022 is the year of product innovation
Date: 2022-10-14 09:52:46

GOF Hungary Kft.’s gluten-free oat processing plant started production in 2019, and currently its annual capacity is 2,000 tonnes. The company is debuting in the market with a vegan pasta...

August is the month of Hungarian products
Date: 2022-09-02 08:28:15

In August nine Hungarian FMCG manufacturers took part in the Hungarian product month programme, which was organised by Hungarian Product Nonprofit Kft. Managing director Eszter Benedek explained that every year...

Both production and sales are on a growth path
Date: 2022-06-14 11:00:32

From 2022 Koch’s Torma Kft.’s portfolio also contains Develey products. Head of sales József Bacskai told that the company’s sales grew by double-digit numbers in 2021 – in Hungary and...

Tesco and Magyar Termék have signed a strategic agreement to promote domestic products
Date: 2022-06-07 11:40:03

The number of products with the Magyar Termék (Hungarian Product) trademarks in Tesco’s offer will continue to expand, and in order to emphasize the domestic origin and controlled quality, the...

Speed Dating to find the real thing
Date: 2022-05-20 08:44:11

Hungarian Product Nonprofit Kft. has held its usual year-starting marketing forum in a special format: they invited trademark users to a Speed Dating event to a multiplex cinema in Budapest....

Hell: Hungarian milk containing Energy Coffee conquers new markets
Date: 2022-05-19 08:35:40

Szikszó-based Hell Energy Magyarország Kft. doubled is aluminium can production capacity to 3 billion/year last year. From their new innovations iced coffee Energy Coffee Coconut, which is made with lactose-free...

Goldenburg – gold from the ground
Date: 2022-05-11 08:50:23

Haladás Mezőgazdasági Zrt. launched its potato brand, Goldenburg three years ago. It isn’t easy to build a brand in the fruit-vegetable segment, especially if we are talking about a product...

The most Hungarian brand
Date: 2022-03-03 10:42:57

Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently. On the ‘digital shelves’...

Hungarian Product: Two hundred trademark users!
Date: 2022-01-24 08:51:44

2021 was a record year for Hungarian Product Nonprofit Kft., as the number of trademark using companies went above 200, the company cooperated with retailers 35 times, organised the Hungarian...

Available to anyone
Date: 2022-01-11 10:21:53

We learned from Soma Rédey, co-founder of Vilhemp Kft. that it is very beneficial for a newly established company to use a trademark that attests not only its origin, but...

Hungarian Product trademark turns costs into savings
Date: 2022-01-10 10:15:52

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. explained that a company which decides to start using the trademark has to calculate with two types of fees: 1. the...

KOCH’S focuses even more on healthy and eco-friendly products
Date: 2022-01-10 09:15:29

In 2021 the company’s main goal has been to make KOCH’S Torma Kft. a really strong company in the domestic and international markets. This December three, innovative new products will...

One third of the products bearing the Hungarian Product trademark are private labels Date: 2024-04-02 11:37:33

Hungarian Product trademarks underline the true value of AGROSPRINT products Date: 2024-03-26 10:37:25

Hungarian Product trademarks: the “Hungarian gives you more” campaign continues next year Date: 2023-12-21 11:13:59

CBA: fókuszban a Magyar Termék védjegyes termékek! – A vállalat tovább erősíti a Magyar Termék Nonprofit Kft.-vel közös együttműködését Date: 2023-12-13 11:12:26

A várakozások fölött a Magyar Termék védjegyet használók éves árbevétele Date: 2023-12-07 10:45:55

Florin: a key player in Hungarian households Date: 2023-11-24 12:09:35

Új összefogáskampány indul a Magyar Termék védjegyes árucikkek népszerűsítésére Date: 2023-11-16 11:09:13

The annual sales of users of the Hungarian Product trademark exceeded expectations Date: 2023-10-25 15:16:42

Védjegyes termékein keresztül is eléri a fogyasztókat a Pécsi Sörfőzde Date: 2023-10-02 11:49:21

Magyar Termék védjegyes termék is bekerült az idei Hungaricool győztesei közé Date: 2023-08-31 12:09:55

Penny strengthened further last year, and the expansion doesn’t stop Date: 2023-06-20 11:46:41

All kinds of everything Date: 2023-05-12 10:05:52

Hungarian suppliers provide two thirds of PENNY’s 2,500 SKUs Date: 2023-01-06 10:45:21

“Several Sole-Mizo products are brand icons” Date: 2022-12-15 11:50:24

Personal Date: 2022-12-09 10:39:52

13th Hungarian Treasures programme commences Date: 2022-12-09 10:05:39

Strengthening the domestic market with Mészáros wines Date: 2022-11-11 10:32:40

Recession-proof solutions at the AGÓRA conference Date: 2022-11-04 10:04:35

GOF Hungary: 2022 is the year of product innovation Date: 2022-10-14 09:52:46

August is the month of Hungarian products Date: 2022-09-02 08:28:15

Both production and sales are on a growth path Date: 2022-06-14 11:00:32

Tesco and Magyar Termék have signed a strategic agreement to promote domestic products Date: 2022-06-07 11:40:03

Speed Dating to find the real thing Date: 2022-05-20 08:44:11

Hell: Hungarian milk containing Energy Coffee conquers new markets Date: 2022-05-19 08:35:40

Goldenburg – gold from the ground Date: 2022-05-11 08:50:23

The most Hungarian brand Date: 2022-03-03 10:42:57

Hungarian Product: Two hundred trademark users! Date: 2022-01-24 08:51:44

Available to anyone Date: 2022-01-11 10:21:53

Hungarian Product trademark turns costs into savings Date: 2022-01-10 10:15:52

KOCH’S focuses even more on healthy and eco-friendly products Date: 2022-01-10 09:15:29