Strengthening the domestic market with Mészáros wines

By: Trademagazin editor Date: 2022. 11. 11. 10:32

In the Szekszárd wine region, Mészáros Pál Borház és Pince Kft. makes more than one million bottles of wine annually.

Pál Mészáros
owner
Mészáros Pál Borház
és Pince

Owner Pél Mászáros told: they sell the majority of this via retail chains. At the moment they grow grapes on 160ha, harvesting 1,120 tonnes per year and purchasing another 800 tonnes from other growers. Their most popular wines are Cabernet Sauvignon, Rosé and Irsai Olivér; the personal favourites of Pál Mészáros are Ohmerops Cuvée and Grandiózus Malbec.

Hungarian Product trademarks are very important for Mészáros Pál Borház és Pince Kft. No less than 26 Mészáros wines bear the Hungarian Product logo. They would like to strengthen the domestic market with these, motivating shoppers for choosing Hungarian products – and of course Mészáros wines. This autumn the winery participates in the promotion campaign that popularises products with the Hungarian Product trademark in Tesco stores. //