Hungarian suppliers provide two thirds of PENNY’s 2,500 SKUs
This year’s winner of the Retail Award of Excellence for Hungarian Products is PENNY.
The discounter pays special attention to offering products with the Hungarian Product trademark, and to finding new Hungarian suppliers. PENNY Market Kft. operates 228 stores and 3 logistics centres in Hungary, employing almost 5,000 people. At the end of 2020 PENNY commenced a major rebranding process, as part of which the stores were modernised, the product selection was upgraded, and more Hungarian products appeared on store shelves.
Head of corporate communications Eszter Kazatsay: “We are especially proud of winning this award, because it was the manufacturers of Hungarian Product trademark bearing products who cast their votes.” //
This article is available for reading in Trade magazin 2022.12-01.
Related news
Money taps are to be turned on in horticulture
For the ninth time, on 29 February horticulturist met to…
Read more >One third of the products bearing the Hungarian Product trademark are private labels
In response to the needs of domestic consumers, retail chains…
Read more >Hungarian Product trademarks underline the true value of AGROSPRINT products
For more than three decades Agrosprint has been a leading…
Read more >Related news
Seven trends shaping in-store marketing and retail design in 2024
Smart brands know that in-store marketing and store design can…
Read more >2024 is a year of challenges for the tobacco industry and retail
Annual tobacco retail sales are expected to have increased in…
Read more >The latest issue of Trade magazine is out now!
The digital version is available with more content once again,…
Read more >