Tag "Magyar Termék Nonprofit Kft."

Hell: Hungarian milk containing Energy Coffee conquers new markets

Szikszó-based Hell Energy Magyarország Kft. doubled is aluminium can production capacity to 3 billion/year last year. From their new innovations iced coffee Energy Coffee Coconut, which is made with lactose-free...

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Speed Dating to find the real thing

Hungarian Product Nonprofit Kft. has held its usual year-starting marketing forum in a special format: they invited trademark users to a Speed Dating event to a multiplex cinema in Budapest....

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The Hungarian Product Nonprofit Ltd. launched its campaign series with the hazai az igazi slogan

The Magyar Termék Nonprofit Kft. launched its campaign series with the slogan “hazai az igazi” slogan to draw the attention of customers to products of reliable Hungarian origin and thus...

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Intensive integrated campaign for real domestic: almost 5,000 products from 210 companies are eligible for trademarks

“The hungarian is the real thing” is the slogan of the 2022 campaign series of the Hungarian Product Nonprofit Ltd. Its aim is to convey the message about controlled, reliable...

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Magazine: Richer in flavours

In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...

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The most Hungarian brand

Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently. On the ‘digital shelves’...

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OFA – A new form of support is financing trademark use

The National Employment Foundation (OFA) and Hungarian Product Nonprofit Kft. have signed a cooperation agreement. As part of this, OFA offers financial support to nearly 50 social cooperatives – form...

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Hungarian Product: Two hundred trademark users!

2021 was a record year for Hungarian Product Nonprofit Kft., as the number of trademark using companies went above 200, the company cooperated with retailers 35 times, organised the Hungarian...

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Hungarian Product trademark turns costs into savings

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. explained that a company which decides to start using the trademark has to calculate with two types of fees: 1. the...

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Penny Market prize game: 22 trademark users joined

Hungarian Product Nonprofit Kft. organised a tailor-made prize game with Penny Market for the first time. According to Hungarian Product’s managing director Eszter Benedek, the first week’s data forecast that...

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Growing proportion of poultry liver patés

With annual sales nearing 10,000 tonnes, meat spreads constitute a rather small segment in the processed meat category, with a 4-percent value share and a 5.7-percent volume share of the...

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SPAR comprehensively supports Hungarian products

At a press conference organised for promoting SPAR Magyarország’s Hungarian Product Month, managing director Gabriella Heiszler told: they don’t just popularise buying Hungarian on a campaign basis, as SPAR has...

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Artisan methods combined with the expertise of a large firm

Kaposvár-based KOMETA 99 Zrt. exports products to more than 40 countries. Managing director Giacomo Pedranzini told that the whole production process takes place in Kaposvár and the company is a...

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Magazine: August is Hungarian Product Month

This year Hungarian Product Nonprofit Kft. named August to be Hungarian Product Month for the first time. Managing director Eszter Benedek told that 9 FMCG companies and 5 retailers are...

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Hungarian products brought one million to the lucky winner

Almost 170 products of 10 trademark users took part in the joint prize game of Hungarian Product Nonprofit Kft. and METRO, which was called ‘Buy Hungarian and win with Hungarian...

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It is now simpler to find the best prices and Hungarian products

An innovative price comparison website was launched this year: shoppy.hu is a free price and product comparison website that can help consumers save money. Thanks to a cooperation with Hungarian...

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Hungarian Product Nonprofit Kft.: The Hungarian products are the winners of the crisis

Hungarian products emerged stronger from the crisis, their popularity increased during the pandemic, according to a survey by Magyar Tuote Nonprofit Kft. – Managing Director Benedek Eszter said at the...

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Magazine: Last year’s best promotions rewarded again

On 29 April Trade magazin organised the ‘Most successful promotion of the year’ contest’s award ceremony and conference day for the 13th time this year. FMCG promotion campaigns entered the...

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Magazine: Thirty years

SPAR Hungary opened its first supermarket in Tata in 1991 and today we operate a 588-store network – 324 SPAR supermarkets, 23 City SPAR supermarkets and 34 INTERSPAR stores –...

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Step out of the box. Successful examples of unusual business steps

Why does a meat company make a vegan product?  What is a European juice producer doing in the Brazilian jungle and a brewery giant in Castle Hill? Examples of innovative...

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You have to take an unusual business move to bring you success

Why does a meat company make a vegan product and make you cold cuts?  What is a European juice producer doing in the Brazilian jungle and a brewery giant in...

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(HU) Magyar Termék AGÓRA online konferencia: “Lépj ki a dobozból!”

Sorry, this entry is only available in Hungarian....

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Successful campaigns during the pandemic: Magyar Termék has taken gold and silver from the 2020 promotion competition

Two 2020 campaigns of Magyar Termék Nonprofit Ltd. have won prizes in the “Most Successful Promotion of the Year 2020” competition. Together with Tricky Communication, they applied for the “Hungarian...

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Magazine: Yogurts make us healthier!

Last year was an adventurous one for the yogurt category. The high season was just about to start in March, but in the panic-buying that commenced due to the pandemic...

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Trademark is the best indicator for being Hungarian-made

According to a 500-respondent representative survey conducted by InnoFood Marketing at the end of January 2021, for 84.2 percent of consumers it is trademarks that help to identify the Hungarian...

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Less impulse buying, but the trends continue

Chocolate, wafer and biscuit sales were affected very much by the COVID-19 pandemic. According to Sándor Sánta, president of Hunbisco, the Association of Hungarian Confectionery Manufacturers, sweets basically disappeared from...

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Waves coming and going in the fruit juice sea

In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...

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Magazine: Spreads fighting for a place on the knife

In 2020 margarine, butter and other spread retail sales increased by two-digit numbers in the spring period; however, in the HoReCa sector demand fell for these products. Although in the...

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Trendy products from Maspex Olympos

Patrícia Peres, brand manager of Maspex Olympos Kft. told our magazine that they rolled out the Apenta Light carbonated soft drink in grape flavour this January, following one of the...

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We accumulate household biscuits the most because of the pandemic

We’ve been eating significantly more biscuits since the outbreak of the pandemic. During the large accumulation, the turnover of household biscuits increased by 50 percent, and 50 percent more of...

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