Magyar Termék Nonprofit Kft. - Trademagazin

Next year will bring #buyhungarian 2.0 – A busy year ends with the “Hungarian is the real thing!” online image campaign
Date: 2022-12-14 11:03:54

More than 5,000 products of 230 companies are entitled to use one of the Hungarian Product trademarks of Hungarian Product Nonprofit Kft. The combined sales revenue of these firms is an...

13th Hungarian Treasures programme commences
Date: 2022-12-09 10:05:39

The 13th Hungarian Treasures programme of Hungarian Product Nonprofit Kft. took 40 representatives of 30 trademark using companies to Szerencs and its surroundings. Managing director Eszter Benedek explained that the Hungarian...

Teatime!
Date: 2022-12-01 10:50:06

Máté Sándor, Jacobs Douwe Egberts Hu Zrt.’s junior brand manager: “In 2020, the first year of the COVID pandemic, tea volume sales jumped 8% in Hungary, which was a very...

Spreading it thinner
Date: 2022-11-21 10:00:25

András Benkő, sales and marketing director of Kaiser Food Kft.: “Thanks to having a steady buyer base, liver paté sales are stable. Still, even if COVID didn’t hurt sales, the...

Hungarian Product and Rossmann join forces for Hungarian beauty brands
Date: 2022-11-14 09:10:19

Hungarian Product Nonprofit Kft. and Rossmann Magyarország Kft. have teamed up to promote up-and-coming Hungarian beauty brands. On 23 September 2022 they organised an event, where no less than 26...

Hungarian Product–Wolt partnership: Trademark-bearing products delivered in half an hour
Date: 2022-11-10 10:39:59

Time and convenience are more and more important for consumers, while e-commerce is integrating into offline channels. This is why Hungarian Product Nonprofit Kft. and Wolt have started a new...

Podcast series about trademark user brands
Date: 2022-11-09 09:36:26

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. told our magazine: last year they launched the “Homebusiness” podcast series, and so for nearly 20 episodes have been recorded. Every...

(HU) Ott voltunk a (játék)szeren (1. rész)
Date: 2022-11-07 23:11:36

Between 19 and 23 September, the Trade Playground was full: Trade magazine organised its Business Days conference for the 15th time. Almost 900 decision-makers gathered from the HoReCa and FMCG...

Recession-proof solutions at the AGÓRA conference
Date: 2022-11-04 10:04:35

More than 150 trademark users sent their representatives to Hungarian Product Nonprofit Kft.’s 8th Agóra conference in Esztergom. Managing director Eszter Benedek welcomed participants and told: they believe that sharing knowledge...

Autumn prize avalanche with trademarked products
Date: 2022-10-17 10:57:32

Eszter Benedek, managing director of Hungarian Product Kft.: “Shoppers who purchase products bearing the Hungarian Product trademark can participate in exciting prize games this autumn. Our loyalty website, www.magyaranyero.hu serves...

This year, Penny is the winner
Date: 2022-09-21 16:11:13

PENNY Market Kft. won the prestigious Magyar Termékekért Kereskedelmi Nívódíj award, founded by Magyar Termék Nonprofit Kft. and Trade Magazin. It was presented to Géza Vincze, PENNY’s purchasing director, at...

Product innovation gains momentum at Gergely Food
Date: 2022-09-15 10:24:37

Traditions and reforms: both of them are characteristic of the product innovation work by 100% Hungarian-owned Gergely Food Kft. The company even does market research to be familiar with the...

The pensioner from Szeged bought a Hungarian product and received a grand prize of one million
Date: 2022-09-06 10:44:28

87 trademarked products of five manufacturers participated in Magyar Termék Nonprofit Kft. “Buy Hungarian products, spin and win!” in a spring community raffle. The promotion broke all records so far:...

August is the month of Hungarian products
Date: 2022-09-02 08:28:15

In August nine Hungarian FMCG manufacturers took part in the Hungarian product month programme, which was organised by Hungarian Product Nonprofit Kft. Managing director Eszter Benedek explained that every year...

Aldi plays a significant role in the month of domestic products
Date: 2022-08-03 07:49:39

As we wrote about earlier, the month of domestic products will be organized this August with the participation of nine domestic manufacturers. The message of this is that Hungarian Product...

One step ahead – AGÓRA Conference
Date: 2022-07-31 13:56:56

Significant changes have accured recently in the world economy, affecting Hungarian companies too: inflation, energy prices, sustainability issues. The annual traditional conference of Magyar Termék Nonprofit Kft. focuses on and...

The winner of the PENNY prize draw received one million
Date: 2022-07-26 10:28:14

During the joint prize campaign with Magyar Termék Nonprofit Kft., the participants could win a valuable pair of headphones as a daily gift, and a smart watch as a weekly...

Fighting bacteria and microbes with silver ions
Date: 2022-06-24 09:15:32

Two Hungarian companies, disinfectant maker Immunetec and cleaning supplies manufacturer BONUS have teamed up to develop Hungary’s first active antimicrobial sponge. Bioactive Sponge has silver ion molecules, which are gradually...

Hungarian Product launches loyalty website
Date: 2022-06-15 07:00:29

With prize games for Spar and CBA, the loyalty website of Hungarian Product Nonprofit Kft. was launched on 10 March. Managing director Eszter Benedek explained that www.magyaranyero.hu serves as an...

Both production and sales are on a growth path
Date: 2022-06-14 11:00:32

From 2022 Koch’s Torma Kft.’s portfolio also contains Develey products. Head of sales József Bacskai told that the company’s sales grew by double-digit numbers in 2021 – in Hungary and...

(HU) Két csomag Detki keksz vásárlásával Apple csomagot nyert egy budapesti kétgyermekes anyuka
Date: 2022-06-03 10:00:52

Sorry, this entry is only available in HU....

Speed Dating to find the real thing
Date: 2022-05-20 08:44:11

Hungarian Product Nonprofit Kft. has held its usual year-starting marketing forum in a special format: they invited trademark users to a Speed Dating event to a multiplex cinema in Budapest....

Hell: Hungarian milk containing Energy Coffee conquers new markets
Date: 2022-05-19 08:35:40

Szikszó-based Hell Energy Magyarország Kft. doubled is aluminium can production capacity to 3 billion/year last year. From their new innovations iced coffee Energy Coffee Coconut, which is made with lactose-free...

The Hungarian Product Nonprofit Ltd. launched its campaign series with the hazai az igazi slogan
Date: 2022-03-09 11:44:55

The Magyar Termék Nonprofit Kft. launched its campaign series with the slogan “hazai az igazi” slogan to draw the attention of customers to products of reliable Hungarian origin and thus...

Intensive integrated campaign for real domestic: almost 5,000 products from 210 companies are eligible for trademarks
Date: 2022-03-09 10:06:05

“The hungarian is the real thing” is the slogan of the 2022 campaign series of the Hungarian Product Nonprofit Ltd. Its aim is to convey the message about controlled, reliable...

Magazine: Richer in flavours
Date: 2022-03-04 06:32:22

In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...

The most Hungarian brand
Date: 2022-03-03 10:42:57

Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently. On the ‘digital shelves’...

OFA – A new form of support is financing trademark use
Date: 2022-03-03 09:41:42

The National Employment Foundation (OFA) and Hungarian Product Nonprofit Kft. have signed a cooperation agreement. As part of this, OFA offers financial support to nearly 50 social cooperatives – form...

Hungarian Product: Two hundred trademark users!
Date: 2022-01-24 08:51:44

2021 was a record year for Hungarian Product Nonprofit Kft., as the number of trademark using companies went above 200, the company cooperated with retailers 35 times, organised the Hungarian...

Hungarian Product trademark turns costs into savings
Date: 2022-01-10 10:15:52

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. explained that a company which decides to start using the trademark has to calculate with two types of fees: 1. the...

Next year will bring #buyhungarian 2.0 – A busy year ends with the “Hungarian is the real thing!” online image campaign Date: 2022-12-14 11:03:54

13th Hungarian Treasures programme commences Date: 2022-12-09 10:05:39

Teatime! Date: 2022-12-01 10:50:06

Spreading it thinner Date: 2022-11-21 10:00:25

Hungarian Product and Rossmann join forces for Hungarian beauty brands Date: 2022-11-14 09:10:19

Hungarian Product–Wolt partnership: Trademark-bearing products delivered in half an hour Date: 2022-11-10 10:39:59

Podcast series about trademark user brands Date: 2022-11-09 09:36:26

(HU) Ott voltunk a (játék)szeren (1. rész) Date: 2022-11-07 23:11:36

Recession-proof solutions at the AGÓRA conference Date: 2022-11-04 10:04:35

Autumn prize avalanche with trademarked products Date: 2022-10-17 10:57:32

This year, Penny is the winner Date: 2022-09-21 16:11:13

Product innovation gains momentum at Gergely Food Date: 2022-09-15 10:24:37

The pensioner from Szeged bought a Hungarian product and received a grand prize of one million Date: 2022-09-06 10:44:28

August is the month of Hungarian products Date: 2022-09-02 08:28:15

Aldi plays a significant role in the month of domestic products Date: 2022-08-03 07:49:39

One step ahead – AGÓRA Conference Date: 2022-07-31 13:56:56

The winner of the PENNY prize draw received one million Date: 2022-07-26 10:28:14

Fighting bacteria and microbes with silver ions Date: 2022-06-24 09:15:32

Hungarian Product launches loyalty website Date: 2022-06-15 07:00:29

Both production and sales are on a growth path Date: 2022-06-14 11:00:32

(HU) Két csomag Detki keksz vásárlásával Apple csomagot nyert egy budapesti kétgyermekes anyuka Date: 2022-06-03 10:00:52

Speed Dating to find the real thing Date: 2022-05-20 08:44:11

Hell: Hungarian milk containing Energy Coffee conquers new markets Date: 2022-05-19 08:35:40

The Hungarian Product Nonprofit Ltd. launched its campaign series with the hazai az igazi slogan Date: 2022-03-09 11:44:55

Intensive integrated campaign for real domestic: almost 5,000 products from 210 companies are eligible for trademarks Date: 2022-03-09 10:06:05

Magazine: Richer in flavours Date: 2022-03-04 06:32:22

The most Hungarian brand Date: 2022-03-03 10:42:57

OFA – A new form of support is financing trademark use Date: 2022-03-03 09:41:42

Hungarian Product: Two hundred trademark users! Date: 2022-01-24 08:51:44

Hungarian Product trademark turns costs into savings Date: 2022-01-10 10:15:52