Tag "Magyar Termék Nonprofit Kft."

SPAR comprehensively supports Hungarian products

At a press conference organised for promoting SPAR Magyarország’s Hungarian Product Month, managing director Gabriella Heiszler told: they don’t just popularise buying Hungarian on a campaign basis, as SPAR has...

Read more

Artisan methods combined with the expertise of a large firm

Kaposvár-based KOMETA 99 Zrt. exports products to more than 40 countries. Managing director Giacomo Pedranzini told that the whole production process takes place in Kaposvár and the company is a...

Read more

Magazine: August is Hungarian Product Month

This year Hungarian Product Nonprofit Kft. named August to be Hungarian Product Month for the first time. Managing director Eszter Benedek told that 9 FMCG companies and 5 retailers are...

Read more

Hungarian products brought one million to the lucky winner

Almost 170 products of 10 trademark users took part in the joint prize game of Hungarian Product Nonprofit Kft. and METRO, which was called ‘Buy Hungarian and win with Hungarian...

Read more

It is now simpler to find the best prices and Hungarian products

An innovative price comparison website was launched this year: shoppy.hu is a free price and product comparison website that can help consumers save money. Thanks to a cooperation with Hungarian...

Read more

Hungarian Product Nonprofit Kft.: The Hungarian products are the winners of the crisis

Hungarian products emerged stronger from the crisis, their popularity increased during the pandemic, according to a survey by Magyar Tuote Nonprofit Kft. – Managing Director Benedek Eszter said at the...

Read more

Magazine: Last year’s best promotions rewarded again

On 29 April Trade magazin organised the ‘Most successful promotion of the year’ contest’s award ceremony and conference day for the 13th time this year. FMCG promotion campaigns entered the...

Read more

Magazine: Thirty years

SPAR Hungary opened its first supermarket in Tata in 1991 and today we operate a 588-store network – 324 SPAR supermarkets, 23 City SPAR supermarkets and 34 INTERSPAR stores –...

Read more

Step out of the box. Successful examples of unusual business steps

Why does a meat company make a vegan product?  What is a European juice producer doing in the Brazilian jungle and a brewery giant in Castle Hill? Examples of innovative...

Read more

You have to take an unusual business move to bring you success

Why does a meat company make a vegan product and make you cold cuts?  What is a European juice producer doing in the Brazilian jungle and a brewery giant in...

Read more

(HU) Magyar Termék AGÓRA online konferencia: “Lépj ki a dobozból!”

Sorry, this entry is only available in Hungarian....

Read more

Successful campaigns during the pandemic: Magyar Termék has taken gold and silver from the 2020 promotion competition

Two 2020 campaigns of Magyar Termék Nonprofit Ltd. have won prizes in the “Most Successful Promotion of the Year 2020” competition. Together with Tricky Communication, they applied for the “Hungarian...

Read more

Magazine: Yogurts make us healthier!

Last year was an adventurous one for the yogurt category. The high season was just about to start in March, but in the panic-buying that commenced due to the pandemic...

Read more

Trademark is the best indicator for being Hungarian-made

According to a 500-respondent representative survey conducted by InnoFood Marketing at the end of January 2021, for 84.2 percent of consumers it is trademarks that help to identify the Hungarian...

Read more

Less impulse buying, but the trends continue

Chocolate, wafer and biscuit sales were affected very much by the COVID-19 pandemic. According to Sándor Sánta, president of Hunbisco, the Association of Hungarian Confectionery Manufacturers, sweets basically disappeared from...

Read more

Waves coming and going in the fruit juice sea

In the 1st quarter of 2020 the experts of Sió-Eckes Kft. observed dynamically growing value and volume sales in the FJND market. Sales were also increasing in the June-September period,...

Read more

Magazine: Spreads fighting for a place on the knife

In 2020 margarine, butter and other spread retail sales increased by two-digit numbers in the spring period; however, in the HoReCa sector demand fell for these products. Although in the...

Read more

Trendy products from Maspex Olympos

Patrícia Peres, brand manager of Maspex Olympos Kft. told our magazine that they rolled out the Apenta Light carbonated soft drink in grape flavour this January, following one of the...

Read more

We accumulate household biscuits the most because of the pandemic

We’ve been eating significantly more biscuits since the outbreak of the pandemic. During the large accumulation, the turnover of household biscuits increased by 50 percent, and 50 percent more of...

Read more

The Buy Domestic campaign continues

The campaign that encourages the purchase of Hungarian products will continue this year. The Buy Domestic campaign, which was attended by thousands of individuals and more than a hundred companies...

Read more

Príma campaign with #buyhungarian face masks

In January Príma implemented a special promotion campaign: they gave Príma face masks to those shoppers who purchased three products with the Hungarian Product trademark at the same time online....

Read more

Successful Foam White Christmas at SPAR

According to Eszter Benedek, managing director of Hungarian Product Nonprofit Kft., their promotion campaign with SPAR was a big success last December. All Hungarian Product trademark bearing products available in...

Read more

Prima’s campaign with gift #veddahazait mask has started

On January 11, the two-week campaign, which lasts for the duration of the mask set, began, in which Prima will give away gifts to customers who buy at least three...

Read more

(HU) Gazdára talált a PENNY és a Magyar Termék közös játékának egymilliós fődíja

Sorry, this entry is only available in Hungarian....

Read more

Márka-experience for young consumers

The Márka soft drink brand goes back to 1973, but 100-percent Hungarian owned Márka Üdítőgyártó Kft. only started production in 2007. The company makes more than 70 different soft drinks...

Read more

Hungarian Product is planning a busy next year

Hungarian Product Nonprofit Kft.’s top activity was the #buyhungarian campaign this year, which will continue in 2021. Managing director Eszter Benedek told our magazine: the campaign that started in March...

Read more

Auchan is also promoting Hungarian products

It is a core element of Auchan’s strategy to support local products and farmers. At the moment there are nearly 100 products available in Auchan store that bear the Hungarian...

Read more

Reál: Successful promotion with Hungarian Product

Hungarian Product Nonprofit Kft. organised a promotion campaign in REÁL stores between 2 and 27 September. Shoppers who purchased minimum two Cerbona Élelmiszergyártó Kft., Detki Keksz Édesipari Kft., Nádudvari Élelmiszer...

Read more

Magazine: Business Days 2020 – Our conference wasn’t cancelled…

Even the coronavirius couldn’t beat our Business Days conference, which we organised together with the Chain Bridge Club in September. Thanks to the strict health protection protocol, the nearly 550...

Read more

New companies were granted trademark usage during the pandemic

Until the end of August 2020 14 new companies started using the Hungarian Product trademark, and another 7 are seriously interested in joining the programme – informed Eszter Benedek, managing...

Read more
Oldal