Speed Dating to find the real thing
Hungarian Product Nonprofit Kft. has held its usual year-starting marketing forum in a special format: they invited trademark users to a Speed Dating event to a multiplex cinema in Budapest.
At this special trade event every product manufacturer had the chance to find the marketing activity that can be useful for them. Managing director Eszter Benedek told that the Speed Dating theme perfectly matches the slogan of their February campaign: Hungarian is the real thing. Currently almost 5,000 products of more than 210 companies are entitled to use Hungarian Product trademarks. These companies generate a combined sales revenue of HUF 1,738bn and employ 43,073 people. //
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