Magyar Termék védjegy - Trademagazin

Hell: Hungarian milk containing Energy Coffee conquers new markets
Date: 2022-05-19 08:35:40

Szikszó-based Hell Energy Magyarország Kft. doubled is aluminium can production capacity to 3 billion/year last year. From their new innovations iced coffee Energy Coffee Coconut, which is made with lactose-free...

Goldenburg – gold from the ground
Date: 2022-05-11 08:50:23

Haladás Mezőgazdasági Zrt. launched its potato brand, Goldenburg three years ago. It isn’t easy to build a brand in the fruit-vegetable segment, especially if we are talking about a product...

The most Hungarian brand
Date: 2022-03-03 10:42:57

Lately, trademarks have been playing an increasingly important role in the consumer perception of packaged foods and have also started to affect buying decisions more frequently. On the ‘digital shelves’...

Hungarian Product: Two hundred trademark users!
Date: 2022-01-24 08:51:44

2021 was a record year for Hungarian Product Nonprofit Kft., as the number of trademark using companies went above 200, the company cooperated with retailers 35 times, organised the Hungarian...

Available to anyone
Date: 2022-01-11 10:21:53

We learned from Soma Rédey, co-founder of Vilhemp Kft. that it is very beneficial for a newly established company to use a trademark that attests not only its origin, but...

Hungarian Product trademark turns costs into savings
Date: 2022-01-10 10:15:52

Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. explained that a company which decides to start using the trademark has to calculate with two types of fees: 1. the...

KOCH’S focuses even more on healthy and eco-friendly products
Date: 2022-01-10 09:15:29

In 2021 the company’s main goal has been to make KOCH’S Torma Kft. a really strong company in the domestic and international markets. This December three, innovative new products will...

Alföldi Tej’s portfolio becomes complete
Date: 2021-03-22 10:34:20

Alföldi Tej Kft. has been Hungary’s second biggest dairy company for years. Its Debrecen and Székesfehérvár production plants process 750,000 litres of Hungarian milk a day. Sales and marketing director...

Trendy products from Maspex Olympos
Date: 2021-03-16 16:27:40

Patrícia Peres, brand manager of Maspex Olympos Kft. told our magazine that they rolled out the Apenta Light carbonated soft drink in grape flavour this January, following one of the...

An ordinary product made the retired secretary a millionaire
Date: 2021-02-18 11:23:55

A woman from Érd won one million with a paper towel in a sweepstakes promoting domestic products, in which participants submitted an AP code for the purchase of 110,000 pieces...

Márka-experience for young consumers
Date: 2020-12-16 10:13:59

The Márka soft drink brand goes back to 1973, but 100-percent Hungarian owned Márka Üdítőgyártó Kft. only started production in 2007. The company makes more than 70 different soft drinks...

Auchan is also promoting Hungarian products
Date: 2020-12-09 10:38:10

It is a core element of Auchan’s strategy to support local products and farmers. At the moment there are nearly 100 products available in Auchan store that bear the Hungarian...

Even more Hungarian products are available in ALDI stores
Date: 2020-12-07 10:39:42

ALDI’s close cooperation with Hungarian food companies is very well indicated by the fact that in February 2018 the discounter bought Alföldi Tej Kft.’s dairy product brand ‘Kokárdás’. Kokárdás products...

K&K Family: Our product selection keeps growing
Date: 2020-09-22 10:19:53

Kristóf Kemény, owner and managing director of ready-to-eat salad and vegetable company K&K Family Kft. informed: although their sales came to a halt in March, they were back a growth...

Magazine: Penny Market: With the focus on the employees and development
Date: 2020-08-25 07:53:08

Penny Market has been present in Hungary for 24 years, with 223 stores, 3 logistics centres and more than 4,000 employees. The discounter chain continues its store modernisation programme, focusing...

Magazine: #buyhungarian grows into a movement
Date: 2020-08-10 07:36:59

More and more companies join the ‘Buy Hungarian! Support Hungarian food companies!’ campaign – informed Eszter Benedek, managing director of Hungarian Product Nonprofit Kft. She told that any company can...

Ham king Pápai surprises the market with vegan range
Date: 2020-07-22 10:21:40

Probably one of the biggest sensations in the Hungarian grocery market this year is Pápai Hús Kft.’s new vegan product range. Managing director Péter Szappanos reckons that a growing number...

Trademark users team up to develop new products
Date: 2020-03-15 16:47:21

Éva Molnár, commerce manager of Gyulahús Kft. has reported that they successfully developed an additive-free sausage. Thanks to this another Hungarian Product partner company was able to expand its additive-free...

Bold Agro makes Dér Juice from fresh apples
Date: 2020-03-12 10:05:14

Premium, 100-percent fruit content apple juice producer, Derecske-based Bold-Agro Kft. is going to plant more apple trees: apple will be harvested from 16 hectares more than the current 120 hectares...

Hungarian Product gets the year going with momentum in retail chains
Date: 2020-02-10 12:12:28

Managing director Eszter Benedek told that Hungarian Product Nonprofit Kft. is implementing a wobbler campaign in Auchan stores this February and October, calling shoppers’ attention to products bearing the trademark....

Wiesbauer-Dunahús rolls out premium product
Date: 2019-11-28 10:17:37

Wiesbauer-Dunahús Kft. entered the market with a new premium-category product. The company is a Hungarian Product trademark user and plans to extend trademark use to its own branded products. The...

Quality systems and markings in egg production
Date: 2019-11-18 13:41:39

The essence of responsible food safety is that only such high quality eggs end up in the freezers of shoppers that have been monitored in each and every phase of...

Once again two campaigns from Hungarian Product next year
Date: 2019-11-18 12:27:02

This autumn Hungarian Product Nonprofit Kft. came out with two new trademarks, Product of Excellence and the ECOlogical Product label. Managing director Eszter Bendedek reckons their most important task in...

21st-century cleaning tools
Date: 2019-10-15 10:29:03

One sixth of BONUS’ nearly 80-product portfolio targets HoReCa users. All BONUSPRO mops, sponges, scourers and cloths complies with HACCP regulations, and they have excellent price-value ratio. This year the...

Penny Market distributes the most Hungarian Product-branded private label products
Date: 2019-09-19 11:18:25

The Penny Market was awarded at the Hungarian Product Merchant of Excellence award ceremony: the international supermarket chain received a special prize for the distribution of most Hungarian-branded private label...

Auchan helps Hungarian products to reach the market
Date: 2019-09-11 11:21:50

“Auchan is constantly looking for ways to provide more reliable and quality local goods to its Hungarian customers. The company has several programs, and is increasingly cooperating with Hungarian Product...

Magazine: Mohács abattoir supplies shops with premium quality meat
Date: 2019-03-04 07:28:18

Abattoir MCS Vágóhíd Zrt. became a Hungarian Product trademark user at the end of 2018. The strategic partner of the Bonafarm Group can use the trademark on their premium products,...

Shoppers are willing to pay more for products with the Hungarian Product trademark
Date: 2019-02-26 10:42:24

A survey conducted with 510 participants by InnoFood Marketing Kft. has revealed: from two similar products that cost the same 60 percent of shoppers choose the one with the Hungarian...

High-tech Hungarian Treasures tour in Kecskemét
Date: 2018-12-14 10:35:25

The autumn leg of the tour series organised as part of the Hungarian Treasures programme visited Kecskemét. Hungarian Product trademark users and partners had the opportunity to visit KÉSZ Kft.,...

Pa-Comp believes that healthy diet is the future
Date: 2018-12-07 11:06:30

Pa-Comp Kft. celebrates its 25th anniversary with new products, a new design, logo and slogan. We learned from Krisztián Papp, managing director of the Újfehértó-based family enterprise – which employs...

Hell: Hungarian milk containing Energy Coffee conquers new markets Date: 2022-05-19 08:35:40

Goldenburg – gold from the ground Date: 2022-05-11 08:50:23

The most Hungarian brand Date: 2022-03-03 10:42:57

Hungarian Product: Two hundred trademark users! Date: 2022-01-24 08:51:44

Available to anyone Date: 2022-01-11 10:21:53

Hungarian Product trademark turns costs into savings Date: 2022-01-10 10:15:52

KOCH’S focuses even more on healthy and eco-friendly products Date: 2022-01-10 09:15:29

Alföldi Tej’s portfolio becomes complete Date: 2021-03-22 10:34:20

Trendy products from Maspex Olympos Date: 2021-03-16 16:27:40

An ordinary product made the retired secretary a millionaire Date: 2021-02-18 11:23:55

Márka-experience for young consumers Date: 2020-12-16 10:13:59

Auchan is also promoting Hungarian products Date: 2020-12-09 10:38:10

Even more Hungarian products are available in ALDI stores Date: 2020-12-07 10:39:42

K&K Family: Our product selection keeps growing Date: 2020-09-22 10:19:53

Magazine: Penny Market: With the focus on the employees and development Date: 2020-08-25 07:53:08

Magazine: #buyhungarian grows into a movement Date: 2020-08-10 07:36:59

Ham king Pápai surprises the market with vegan range Date: 2020-07-22 10:21:40

Trademark users team up to develop new products Date: 2020-03-15 16:47:21

Bold Agro makes Dér Juice from fresh apples Date: 2020-03-12 10:05:14

Hungarian Product gets the year going with momentum in retail chains Date: 2020-02-10 12:12:28

Wiesbauer-Dunahús rolls out premium product Date: 2019-11-28 10:17:37

Quality systems and markings in egg production Date: 2019-11-18 13:41:39

Once again two campaigns from Hungarian Product next year Date: 2019-11-18 12:27:02

21st-century cleaning tools Date: 2019-10-15 10:29:03

Penny Market distributes the most Hungarian Product-branded private label products Date: 2019-09-19 11:18:25

Auchan helps Hungarian products to reach the market Date: 2019-09-11 11:21:50

Magazine: Mohács abattoir supplies shops with premium quality meat Date: 2019-03-04 07:28:18

Shoppers are willing to pay more for products with the Hungarian Product trademark Date: 2019-02-26 10:42:24

High-tech Hungarian Treasures tour in Kecskemét Date: 2018-12-14 10:35:25

Pa-Comp believes that healthy diet is the future Date: 2018-12-07 11:06:30