GFK - Trademagazin

Try to find MUCI!
Date: 2022-05-09 10:11:37

Trade Marketing Club (TMK) has been organising its annual ‘I Love Trade Marketing’ conference around Valentine’s Day for almost 20 years. In 2022 the event’s title was ‘Try to find...

Magazine: Expanding free-from universe
Date: 2022-05-05 10:48:26

In line with global trends, free-from products are more and more popular in Hungary as well. Health-conscious shoppers can be satisfied, as a large selection of gluten-free, lactose-free, low-sugar, low-carb...

Magazine: Best Booth Design award for the Future Store at the Sirha trade show
Date: 2022-05-02 06:23:06

At the Sirha Budapest trade show Trade magazin’s Future Store booth was waiting for visitors with an abundance of innovations. The Hungarian Marketing Association rewarded the booth with the Best...

GfK’s German consumer sentiment index deteriorated more than expected in May
Date: 2022-04-27 11:19:49

GfK’s German consumer sentiment index, which deteriorated more than expected to a historic low, fell in May, mainly due to inflation and the Russian invasion of Ukraine. The consumer sentiment...

GfK’s German consumer sentiment index deteriorated in April
Date: 2022-03-29 11:04:54

GfK’s German consumer sentiment index deteriorated more than expected in April, mainly due to inflation and the Russian invasion of Ukraine. The consumer sentiment index for April fell to a...

What can 2022 bring in consumption habits and in retailer reactions to changing habits?
Date: 2022-03-21 10:44:02

According to data from GfK, the changes in shopper behaviour primarily affect 5 areas: 1. we manage the pressure on us caused by the virus situation by paying more attention...

Magazine: Richer in flavours
Date: 2022-03-04 06:32:22

In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...

New routes on the Milky Way
Date: 2022-03-01 10:29:47

On 23 February the Milk Interbranch Organisation and Dairy Board held its tenth annual conference – this time online. Managing director Zoltán Harcz welcomed the participants and the first...

GfK’s German consumer sentiment index deteriorated in March
Date: 2022-02-23 11:10:26

Instead of the expected improvement, GfK’s German consumer sentiment index fell to its lowest level since June last year, mainly due to a decline in the measure of personal income....

Consumer sentiment in Germany improved slightly in February
Date: 2022-01-27 11:02:20

Instead of the expected deterioration, consumer sentiment in Germany improved slightly in the GfK market research survey for February. The value of the sentiment index improved to minus 6.7 points...

Changing consumption habits – the things that stayed with us after the shock
Date: 2021-12-06 09:32:24

On the third day of Trade magazin’s Business Days conference Tünde Turcsán, GfK’s FMCG director spoke about how the pandemic transformed our consumption habits – relying on the results of...

Atmedia research: How media effects our shopping habits?
Date: 2021-11-12 19:00:03

Atmedia and Gfk Hungária examined the media usage of main shopping groups of GfK household panel . The results were then compared to FMCG shopping volumes. It turned out that...

Magazine: Business Days 2021 – The 8th wonder of the world (Part 1)
Date: 2021-11-12 10:51:53

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

Average purchasing power per capita in Hungary 7,643 equivalent to 51% of the European average.
Date: 2021-11-05 12:25:39

In 2021, the average purchasing power per capita in Europe is EUR 15,055. However, there are significant differences in net disposable income between the 42 countries examined: Liechtenstein, Switzerland and...

GfK’s German consumer sentiment index improved in November
Date: 2021-10-27 10:07:10

Instead of the expected deterioration, GfK’s German consumer sentiment index improved overall for November, although the components of the index developed differently according to the report. The consumer sentiment index...

Magazine: Are hypermarkets only popular in the USA or we Europeans like them, too?
Date: 2021-10-22 06:12:43

In Hungary the last few years were about discounters – Hungarian shoppers like it very much that they are smaller than hypermarkets, offer a growing selection of products and good...

All private label yogurts are now organic at Plus
Date: 2021-10-06 17:51:16

Dutch retail chain Plus has changed its entire private label yogurt range to organic. To expand its organic offering, the retailer introduced its private label Biologisch PLUS and enlarged its...

GfK introduces AI-supported software platform
Date: 2021-10-06 16:21:38

GfK, a leading provider of consumer and market intelligence, analytics and consulting services, has launched gfknewron: an integrated, AI-powered software platform. Decision-makers can use gfknewron to access market, consumer and...

The German consumer sentiment index tipped into a positive range
Date: 2021-09-29 11:04:28

The German consumer sentiment index in October was positive, according to the survey of the GfK Economic Research Institute. According to the results of the consumer sentiment survey for October...

In the first six months of 2021, the technical consumer goods market reached new peaks
Date: 2021-09-21 10:28:37

The value of the global market for technical electronics (TCG) – excluding North America – rose a record 26 percent to $433 billion in the first half of 2021 compared...

Magazine: Black coffees with green messages
Date: 2021-09-20 06:41:00

According to Noémi Varga, Tchibo Budapest Kft.’s marketing director, coffee sales drifted from HoReCa units to home consumption, because of the Covid-induced limitations in the sector. Due to this the...

GfK’s German consumer sentiment index deteriorated more than expected by September
Date: 2021-08-26 11:05:09

GfK’s German consumer sentiment index deteriorated more than expected in September. According to a report by the Institute for Economic Research published on Thursday, the consumer sentiment index fell to...

Pandemic brings the eco-trend to a halt
Date: 2021-07-22 08:52:55

According to Yvette Krubl, Procter&Gamble’s communications PR manager in Central Europe, there has been no major transformation in the laundry detergent and fabric softener market if the changes generated by...

Magazine: In colour, taste and effect – ice tea is so hot!
Date: 2021-06-28 06:48:46

András Palkó, marketing operations manager of Coca-Cola HBC Magyarország revealed to Trade magazin: the closure of hospitality units because of the pandemic entailed a 15-percent contraction in ice tea sales....

GfK: consumer sentiment in Germany improved significantly
Date: 2021-06-25 11:10:44

German consumer sentiment improved markedly in June. Consumers became more optimistic and their willingness to buy increased after a series of austerity measures were lifted in Europe’s largest economy to...

Retail sales of non-food items in Europe fell by 3%
Date: 2021-06-22 09:52:51

Although the year 2020, which was a hallmark of COVID-19, presented retailers with enormous challenges, fmcg product trade was able to benefit during closures, with an average increase of 5.5%...

Hungarian shoppers have a greater sense of purpose in the new situation
Date: 2021-06-21 08:44:17

Growing financial challenges and increasing price-sensitiveness One of the many effects of the coronavirus pandemic is that households are facing serious financial challenges these days, and this influences both their...

Beyond poppy seed noodles and after a price increase
Date: 2021-06-16 10:45:03

One of last year’s winners is the pasta category, but the rapid sales growth seems to have come to a halt this year – we learned from Gábor Bokros, deputy...

Magazine: Cereal successes
Date: 2021-05-25 06:18:26

Last spring households were stockpiling different cereal products too, although not to the same extent. For instance various cereal-based bars were affected negatively by the lockdown. Tamás Simonics, Nestlé Hungária Kft.’s...

Exciting 15 months from a market researcher’s perspective
Date: 2021-05-17 15:57:53

On 15 April Trade Marketing Club (TMC) organised its popular market researchers meeting online. This year 145 participants registered for the free event. Zsuzsanna Hermann, one of the club’s founders...

Try to find MUCI! Date: 2022-05-09 10:11:37

Magazine: Expanding free-from universe Date: 2022-05-05 10:48:26

Magazine: Best Booth Design award for the Future Store at the Sirha trade show Date: 2022-05-02 06:23:06

GfK’s German consumer sentiment index deteriorated more than expected in May Date: 2022-04-27 11:19:49

GfK’s German consumer sentiment index deteriorated in April Date: 2022-03-29 11:04:54

What can 2022 bring in consumption habits and in retailer reactions to changing habits? Date: 2022-03-21 10:44:02

Magazine: Richer in flavours Date: 2022-03-04 06:32:22

New routes on the Milky Way Date: 2022-03-01 10:29:47

GfK’s German consumer sentiment index deteriorated in March Date: 2022-02-23 11:10:26

Consumer sentiment in Germany improved slightly in February Date: 2022-01-27 11:02:20

Changing consumption habits – the things that stayed with us after the shock Date: 2021-12-06 09:32:24

Atmedia research: How media effects our shopping habits? Date: 2021-11-12 19:00:03

Magazine: Business Days 2021 – The 8th wonder of the world (Part 1) Date: 2021-11-12 10:51:53

Average purchasing power per capita in Hungary 7,643 equivalent to 51% of the European average. Date: 2021-11-05 12:25:39

GfK’s German consumer sentiment index improved in November Date: 2021-10-27 10:07:10

Magazine: Are hypermarkets only popular in the USA or we Europeans like them, too? Date: 2021-10-22 06:12:43

All private label yogurts are now organic at Plus Date: 2021-10-06 17:51:16

GfK introduces AI-supported software platform Date: 2021-10-06 16:21:38

The German consumer sentiment index tipped into a positive range Date: 2021-09-29 11:04:28

In the first six months of 2021, the technical consumer goods market reached new peaks Date: 2021-09-21 10:28:37

Magazine: Black coffees with green messages Date: 2021-09-20 06:41:00

GfK’s German consumer sentiment index deteriorated more than expected by September Date: 2021-08-26 11:05:09

Pandemic brings the eco-trend to a halt Date: 2021-07-22 08:52:55

Magazine: In colour, taste and effect – ice tea is so hot! Date: 2021-06-28 06:48:46

GfK: consumer sentiment in Germany improved significantly Date: 2021-06-25 11:10:44

Retail sales of non-food items in Europe fell by 3% Date: 2021-06-22 09:52:51

Hungarian shoppers have a greater sense of purpose in the new situation Date: 2021-06-21 08:44:17

Beyond poppy seed noodles and after a price increase Date: 2021-06-16 10:45:03

Magazine: Cereal successes Date: 2021-05-25 06:18:26

Exciting 15 months from a market researcher’s perspective Date: 2021-05-17 15:57:53