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Human size educational campaign
Date: 2009-02-05 08:00:00
On 1. December, the International AIDS Day, a human size condom was carried around in Budapest streets to remind people of the dangers of HIV infection. This campaign was also...
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Refrigerated yet fresh…!!!
Date: 2009-02-05 08:00:00
In recent years, one of the most notable consumer trends has been the growing demand for fresh products. At the same time, sales of refrigerated products have also grown dynamically....
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Displays: from manufacturing to feedback
Date: 2009-02-05 08:00:00
In the first part of this article, we have discussed the planning phase of display campaigns. We are now moving on to the next stage. Once we have selected a...
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„World of Private Label”
Date: 2009-02-05 08:00:00
The exhibition held in Amsterdam under the slogan „World of Private Label” is the biggest of its kind in the world. The 2008 event was attended by over 3,000 exhibitors...
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Stable ranking for chemical products
Date: 2009-02-05 08:00:00
Unlike foods, the top 10 of chemical products has remained unchanged for years. A graph of the retail sales generated by the top 10 household chemical and cosmetics products is...
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Economising and uncertainty
Date: 2009-02-05 08:00:00
– At the moment, it looks like fewer companies are going to attend exhibitions this year than in 2008 and the number of employees travelling to events will also be...
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The thing to be learned,…
Date: 2009-02-05 08:00:00
… is that we cannot be universal geniuses. We cannot speak to everybody, because we have only 3 seconds to astound people. I have selected six products from 2008, which...
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Events from a trade marketing aspect
Date: 2009-02-05 08:00:00
According to the founders of TMK, it is best to discuss events at a special event like. IFE Foodapest: The first presentation was held by Fernando Bujarabal, owner of Berceo...
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Solvency of German companies deteriorating
Date: 2009-02-05 08:00:00
Germany has been placed on a negative watch list by Coface. Payment morale and solvency has deteriorated in Germany. Default in payment is quite rare in Germany and is often...
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Smaller, specialised events expected in 2009
Date: 2009-02-05 08:00:00
Event organising enterprises hope that recession will not have a drastic effect on their business. However, creativity is expected to play an even bigger role in the event marketing business...
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Nutritional values increasingly influencing shopping decisions
Date: 2009-02-05 08:00:00
A survey has been conducted in six EU member states including Hungary about health conscious shopping decisions. A number of positive changes in Hungarian consumer habits have been detected. The...
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Stagnation at best expected for the food sector in 2009
Date: 2009-02-05 08:00:00
The financial crisis has come at a bad moment for the food sector. A shortage of financing has occurred promptly, but the government hopes to keep the sector moving by...
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Event organisers as creative agencies
Date: 2009-02-05 08:00:00
Many clients already regard events as an integral part of communication strategy, and the capacity for event marketing or the existence of a specialised partner is a major consideration in...
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Financial prospects for 2009
Date: 2009-02-05 08:00:00
Financial prospects for 2009 are certainly worse than we had believed before October, when the danger of national bankruptcy was imminent. There is however, so much uncertainty that we should...
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Turkeys in decline
Date: 2009-02-05 08:00:00
World trends in the market of meat and poultry are monitored by the Agricultural Business Research Institute (AKI). Data from the market price information system of KSH and AKI (PÁIR)...
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Younger generations discovering frozen vegetables
Date: 2009-02-05 08:00:00
Frozen vegetables save us time but also leave room for creativity. In addition to basic products, an increasingly wide range of mixes are also available today. The only limiting factor...
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Growth unstoppable in Romania
Date: 2009-02-05 08:00:00
According to an Eurostat estimate, retail sales showed an average drop of 0.8 percent in the EU-27 countries in October 2008, compared to 2007. Retail sales showed outstanding growth (9.4...
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Livening in market of refrigerated vegetables following last year’s recession
Date: 2009-02-05 08:00:00
According to ConsumerScan data from GfK Hungária, sales of refrigerated vegetables and potatoes were down in 2007, but 2008 figures are expected to be up. The market of refrigerated vegetables...
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Expectations reaching lowest point ever
Date: 2009-02-05 08:00:00
According to a survey conducted by GKI Gazdaságkutató Zrt., both business and consumer expectations continued to drop in December, but the rate of decline slowed down. Retailers did not expect...
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Washing powder and gel producing price rise in excess of 20 percent
Date: 2009-02-05 08:00:00
Retail sales of washing agents stagnated at around HUF 37 billion in the November 2007-October 2008 period. Washing agents are the largest among the 60 categories of household chemical products...
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Balance of foreign trade rocking
Date: 2009-02-05 08:00:00
The volume of export was down by 7 percent, while import was down by 6 percent in October 2008., compared to the same month in 2007. Export in the January-October...
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Countline chocolate popular
Date: 2009-02-05 08:00:00
Countline chocolate is producing growth even in times of recession, owing to its favourable price. Most innovations are aimed at reducing calorie content and making products healthier. The increase in...
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Spa-hotels most popular
Date: 2009-02-05 08:00:00
The number of nights spent by guests in commercial places of accommodation was down by 1 percent in the January-November 2008 period, compared to 2007. Revenues were down by 0.5...
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Hungarians at Fruit Logistica 2009
Date: 2009-02-05 03:20:00
This event gives excellent possibility of introducing the Hungarian vegetable and fruit sector. FRUIT LOGISTICA 2009, the biggest-ever international produce industry trade event is open in Berlin. From 4 to...
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Paper bag is not a real option
Date: 2009-02-04 10:16:00
According to datas of Hungarian Trade Association the food industry and the retail sector has HUF 10 billion extra costs because of the new green tax. György Vámos, secretary of...
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Strategy for saving 100,000 jobs in Hungary
Date: 2009-02-04 09:32:28
Social and Labor Affairs Minister Erika Szűcs said the government has HUF 16 billion domestic source for crisis-management strategy. Enterprises can apply for job-preservation support from the regional funds beginning...
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In spite of recession Briton shoppers will Spend More On Quality Food
Date: 2009-02-04 08:34:44
According to MealSavers.co.uk survey among 4,380 peopel consumers aren’t going to let the recession reduce the quality of the food they eat. People are cutting costs during the recession, but...
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People eat healthier in the UK
Date: 2009-02-04 08:15:06
British consumers are benefitting from the food industry's salt reduction efforts, according to new data from leading market insight provider, TNS Worldpanel. Between September 2006 and September 2008, shoppers bought...
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Retailers modify supplier contracts
Date: 2009-02-03 10:35:00
After an inspection of the Hungarian Competition Authority (GVH) some retailers (Cora, Auchan, Metro, Profi and Csemege Match) undertook to align its suppliers contrats to the competition and the retail...
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Company liquidations rise to record high in January
Date: 2009-02-03 10:20:00
The number of company liquidations in Hungary rose to 1400 only in the first month of the year, the Opten company-information service informed. Last year 11,500 firms were under liquidition,...
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