Other
The world of rose wines
Date: 2007-08-29 08:00:00
This category carries certain difficulties either for the producers or for the consumers. To produce a good rosé is one among the more difficult technical challenge for the oenologists. The...
Read more
Make-up – with good advice
Date: 2007-08-29 08:00:00
The trade marketing of make up products has been focusing on colour harmony and advice for the past year. The significance of POS is expected to continue growing, while display...
Read more
Reduction in food sales
Date: 2007-08-29 08:00:00
According to KSH data, the total value of retail sales was HUF 1777 billion for the first four months of 2007. Food sales accounted for 51,1 per cent of total...
Read more
Wine producing regions reborn
Date: 2007-08-29 08:00:00
There are some wine regions in Hungary having worked out their regulatory system and marketing plan at regional level. Besides Eger and Tokaj the best and most recent exapmles are...
Read more
Increasingly specialised hair care – bigger challenge for marketing
Date: 2007-08-29 08:00:00
Buying a shampoo is no longer a simple task. The increasing number of products in this category pose a major challenge for marketing professionals. More shine is an advantage emphasised...
Read more
Potato price on the peak
Date: 2007-08-29 08:00:00
The price of agricultural produce grew by 8,1 per cent in January-May, compared to the same period last year. The price of products made from plants increased by 14,2 per...
Read more
Spitzer wine boom in Hungary, bubbles go up again
Date: 2007-08-29 08:00:00
A typical Hungarian, or in broader sense, a Central-European drink is getting in fashion again, as a refreshing drink in summer time. There is a steadily increasing consuming group tends...
Read more
Well groomed body with well groomed brands
Date: 2007-08-29 08:00:00
Tanned and shiny skin is the trend again, if we believe what we see in the new segment of the body lotion category, where marketing activities increasingly focus on attractiveness....
Read more
No change in rankings according to purchasing power
Date: 2007-08-29 08:00:00
According to a recent survey by the GfK group, no major changes have taken place on the list of counties ranked according to purchasing power. Budapest and Győr-Moson-Sopron county are...
Read more
Collective attendance at the 14th Vinexpo
Date: 2007-08-29 08:00:00
The Vinexpo wine and alcoholic beverage exhibition – one of the most prestigious events in the wine trade – was held for the fourteenth time by the Chamber of Commerce...
Read more
Young age groups over represented
Date: 2007-08-29 08:00:00
According to data from GfK Hungária ConsumerScan, 36 per cent of households purchased some type of body lotion in 2006. 3-4 strong households, those led by housewives not older than...
Read more
Consumers more optimistic
Date: 2007-08-29 08:00:00
According to the Consumer Confidence Index survey conducted by GfK Hungária and Corvinus University, the majority of the population is satisfied with its financial position and is optimistic regarding the...
Read more
Pre-packaged meat dominant
Date: 2007-08-29 08:00:00
Retail sales of meat products are growing. Nielsen market research has registered a growth of 8 per cent in terms of value, in compared to a year ago. For the...
Read more
Detergents double crossing
Date: 2007-08-29 08:00:00
Like in other categories, specialisation is the trend among detergents. Effectiveness, extra strength and the ability to be used on sensitive surfaces, like stainless steel are the key words today....
Read more
Habits and loyalty in choosing a store
Date: 2007-08-29 08:00:00
The majority of Hungarian consumers still visit stores of two or three chains regularly. According to the Nielsen ShopperTrends survey, most people prefer to buy items consumed on a daily...
Read more
Reliability, quality
Date: 2007-08-29 08:00:00
The significance of excellent quality and reliability cannot be over-emphasised. The long term prospects of enterprises in the food business depend on these factors. Our ability to adapt to changing...
Read more
Forced development in the market of meat products
Date: 2007-08-29 08:00:00
There is a noticeable shift taking place in the roles played by various categories of meat products. New ones keep appearing, while others disappear. High quality hams and the grill...
Read more
Specialised and convenience focused innovations
Date: 2007-08-29 08:00:00
Sales of household chemical and body care products can be boosted substantially by the introduction of innovative products. Specialised detergents are in high demand, for example. According to research by...
Read more
Expensive problems for retailers
Date: 2007-08-29 08:00:00
According to Mike Tallent, director of Pricewaterhouse Coopers, no company is immune to theft and fraud committed by employees. As one of their recent surveys shows, 60 per cent of...
Read more
Customers as accomplices
Date: 2007-08-29 08:00:00
If you have purchased a branded piece of clothing in the Italian black market lately, you are probably aware of the risk you have taken. Nowadays, it is not only...
Read more
Modern thirst quencher in modern stores
Date: 2007-08-29 08:00:00
Sport and energy drinks are among the most dynamically growing food categories. According to the Retail Index of Nielsen, retail sales have grown by 53 per cent in terms of...
Read more
Recharged continuously
Date: 2007-08-29 08:00:00
Buying batteries has become an everyday necessity. There has been a shift in the battery market towards rechargeable batteries, as these are much more economical to use. – The market...
Read more
Hungarian findings
Date: 2007-08-29 08:00:00
The most important findings of the survey by PricewaterhouseCoopers regarding Hungary are: • 25 per cent of the companies participating have become victims in the past two years. • Fraud,...
Read more
More companies insolvent
Date: 2007-08-29 08:00:00
According to a recent survey by Coface Hungary, 29 per cent more companies became insolvent in the first half of this year than a year earlier. The number of liquidations...
Read more
Energy for everybody!
Date: 2007-08-29 08:00:00
Energy drinks have lost their exclusivity, but this isn’t bad news for retailers, as quantities have been boosted. – Things have changed completely – says László Boros, sales director of...
Read more
Shrinking sizes, combined types
Date: 2007-08-29 08:00:00
Powder or gel? Manufacturers often use combined packaging to spare us the trouble of having to choose between the two. Washing liquids also exist to tackle special challenges. Washing powder...
Read more
London, you dear one!
Date: 2007-08-29 08:00:00
Though London is no longer the centre of the world, but it is undeniably still one of the most important business and cultural centres and it is developing at an...
Read more
Anuga: new location, new exhibition
Date: 2007-08-29 08:00:00
6000 exhibitors from over 100 countries will attend the Anuga exhibition to be held in Cologne between 13-17. October. More than 80 per cent of exhibitors will be foreign companies....
Read more
Sales of chocolate bars rising again
Date: 2007-08-29 08:00:00
After some stagnation, sales of chocolate bars again showed growth of 11 per cent in terms of value, between June 2006–May 2007. Total sales have exceeded HUF 25 billion. Average...
Read more
Friendly softeners – inside stores as well
Date: 2007-08-29 08:00:00
Most softeners on the market are coloured, scented , even aroma therapeutic. New methods, such as fragrance marketing are playing an increasing role in trade marketing. The owners of leading...
Read more