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Hungarians economise differently than the rest of the world

While in the United States and Europe consumers try hard to save money by looking for cheaper products, Hungarians buy less of the same daily consumer goods, according to a...

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Culinary adventures in Vajdahunyad Castle

Agricultural Marketing Centre organised its Culinary Days for the second time at the last weekend of August. Special base materials and products were promoted in Budapest’s Vajdahunyad Castle. The TRADITIONS-FLAVOURS-REGIONS...

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Thriftiness fuelling activities

Cheese is one of the categories where thriftiness has driven consumers to turn to cheaper products and distribution channels, resulting in growth for discounts and private labels. Average prices were...

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Retail volume sales decrease all over Europe

According to an estimate by Eurostat, in June 2009 retail sales continued to shrink in terms of volume: in the EU-27 by 1.7 percent, in the Euro zone by 2.4...

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3,000 companies in the general product group at Anuga

The most exhibitors will be represented in the general food product group at Cologne’s Anuga Trade fair in 10-14 October, Márta Kakuk, the fair’s Hungarian representative informed our magazine. Altogether,...

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Less cheese consumed than a year ago

According to data from GfK Hungária ConsumerScan, practically all segments of the cheese market showed decline last year. Hyper markets and super markets remained the primary distribution channels. Sales in...

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Share of import significantly lower in Hungarian retail chains

The future of agriculture and the food industry depends on Hungarian consumers: on their decision whether to buy domestic or foreign products – researchers of Agrár-Európa Tanácsadó Kft. and Kopint-Tárki...

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Germany-Hungary: we take the lead once again

At the Grüne Woche trade fair in January 2010, Germany will honour us with the „Partner Country” status, which is a great challenge and a task we have to prepare...

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Dishwashing liquids and hair dyes increased the most

According to Nielsen, household chemical and cosmetics retail sales grew by 3 percent, approaching an annual HUF 300 billion in July 2008-July 2009, compared to the same period a year...

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Shrinking export-import activity

In January-June 2009, the volume of export and import was down by 20 and 25 percent, respectively, compared to the same period in the previous year. Foreign trade balance was...

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Virtual Hungary at the Green Week in Berlin

Next year, Hungary will be present in a partner country status at one of the most prestigious international food trade fairs, Berlin’s Grüne Woche. Hungary’s participation will be financed and...

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Specialised products successful among detergents

Those who buy detergents make a strong distinction between cheap and expensive products. Those who look for premium quality buy Ariel and Persil. In the medium price category, we find...

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A slight price increase in the food sector

According to a report by KSH, domestic sales prices in the food sector decreased by 1.3 percent in July, in comparison with June. In a 12-month comparison, sales prices in...

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Hoventa 2009

Hoventa trade fair, the biggest annual event of the Hungarian hotel, restaurant and catering sector will be held on 6-9 October for the 28th time. According to Mária Etele, managing...

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New products from the Clorox brand

Clorox is a well known brand, present on the Hungarian market for more than 10 years as one of the key players in the chemicals category. Besides providing constant high...

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Minuses prevail

In the first six months of 2009, retail sales were lagging behind last year’s by 3.2 percent. Volume sales increased by 0.5 percent from June to July. HUF 3,356 billion...

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Food category, gold medal: Unilever

Magyarország Kft – Delikát8 “Cook 8 playgrounds!” In the past 2 years, Unilever Magyarország Kft. and Delikát8 buyers built the most playgrounds in Hungary. Since the seasoning Delikát is used...

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It is time to wake up!

What does crisis mean? It means that we cannot continue doing things the way we did before, we have to find new solutions. This is true for the FMCG sector...

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Demand shifts towards general purpose cleaners

Consumer habits are changing in the product categories related to cleaning. Households buy less cleaners and cleaning utensils. Only innovative, environmentally friendly solutions and private labels achieved growth. – The...

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Weakening price-decrease in the agricultural sector

Producer price level of agricultural products in June 2009 fell by 13 percent, compared to the same period in 2008. According to KSH, crop products were down by 17.5 percent,...

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Beverage category, gold medal: Great Soproni NumberShow

“Great Soproni NumberShow” promotion activity by Heineken Hungária Sörgyárak Zrt. won in the beverage category. Gergely Tóth, Soproni’s brand manager recalled the events of the 2008 campaign. From 1 June...

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The Wandering Magyar

The food basket known by the name of Hungaricum is one of the most straightforward advertising messages: sausage, onion and a pitcher accompany Hungarian flavours. However, in an age of...

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Battery-operated air fresheners energise the market

Last year the air freshener market produced a two-digit expansion, but this year growth is losing pace. One third of the market is covered by aerosol products and battery-operated devices...

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Consumer confidence on the increase, moderate optimism

We have experienced an unparalleled economic crisis and the consequences have been difficult to predict. The Consumer Confidence Index makes it possible to forecast probable trends. FMCG retail data in...

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Customers are looking for actions and visiting shops rarely

According to Nielsen market research company; consumers are visiting shops rarely; more and more people are looking for cheaper goods and discount shopping opportunities. The growth of the popularity of...

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London and New York in the lead, Budapest is the 74th in the ranking of business centers

London and New York remain the most competitive business centers of the world. The score of Budapest has improved, but its ranking became worse, due to the improvement of the...

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FAO: in the next 40 years, 70 percent more food will be need

According to United Nation’s Food and Agriculture Organization (FAO); Seventy percent more food should be produced worldwide, until 2050. The FAO expects that the global population is expected to grow...

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The first “Pannon Wheat Quality” certificate was handed over

The “Pannonian wheat” trade mark was established in July, by the National Association of Cereal Producers (GOSZ), to indicate the extra quality wheat. The first certificate was given to the...

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Stock orders in the euro area are over expectations

According to the report of Eurostat, the new industrial orders of the euro zone increased in July, surpassing expectations, that shows a recovery in activity and the easing of recession....

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The situation of dairy producers has improved a bit

According to the latest report of Agricultural Economics Research Institute (AKI); In August, for the first time this year, even if a very small extent, but the domestic milk prices...

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