What does crisis mean? It means that we cannot continue doing things the way we did before, we have to find new solutions. This is true for the FMCG sector as well. Consumers are becoming increasingly conscious and economical. Things have changed on the FMCG market, it is not the price that reigns any more, but the price/value ratio. This is the principle according to which consumers shape their product preferences. We need clear ideas, efficient strategies and cooperation more than ever, and there is still plenty of room for improvement. At this year’s Lánchíd Klub-Trade Magazin Business Days conference, we are going to discuss these issues in detail.
Retail sales could be positive again this year, after a…Read more >