News and articles
Danone aims the first place in Russia
Date: 2010-06-21 00:00:11
Danone will set up a joint venture with a local company in Russia. According to the plans, the company will play a leading role will in the dairy markets. The...
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Metro: four less stores in Germany
Date: 2010-06-21 00:00:05
The German supermarket chain Metro closes four of its wholesale stores in Germany: Closes the Cash & Carry store in Halle, in Berlin-Pankow and Berlin-Marzahnban and sells the store in...
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Food labels – the lobby won again
Date: 2010-06-18 00:04:02
The European Parliament voted for the mandatory nutrition labeling on foods, marketed within the community, but rejected the”traffic light” type of sign system requested by the NGOs. On the basis...
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E-commerce is the future
Date: 2010-06-18 00:03:59
The next market research issue, the Online Gold Rush of Jones Lang LaSalle Retail 2020 has been published. The interactive Retail 2020 site predicts the next 10 years of the...
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46 tons of detergents from Unilever to the flood victims
Date: 2010-06-18 00:03:11
Unilever helped the flood victims of Hungary with total of more than 35.5 tons of detergents and with 4 pallets of food. This is one of the largest amounts of...
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Törley: Another new international success
Date: 2010-06-18 00:02:54
The 16th Sélections Mondiales Des Vins international wine competition was held in Quebec, Canada between the 26th and 31st of May this year. The expert judges this year juried 1836...
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The suppliers and customers of Bakó Hungária Kft. joined forces to help flood victims
Date: 2010-06-18 00:02:01
The Bakó Hungária Kft. and its suppliers supplies the baking and pastry industry and the internal bakeries of the hipermarkets with raw materials. The company and its 14 largest suppliers...
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The Hungarian Food Bank Association distributes nearly 2,000 tons of food aid
Date: 2010-06-18 00:01:25
The Hungarian Food Bank Association sends 1838 tonnes of long-term food in June 2010, in the scope of EU’s Food Aid Program, to about 380,000 persons in need. Most part...
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The STI group opened a new packaging plant in Romania
Date: 2010-06-18 00:00:59
The western Romanian city of Kolozsvár became the home to the new new cardboard box factory of STI Group. While the production started in January 2010, the official ceremony took...
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SPRINTER – Confident growth, stable quality
Date: 2010-06-18 00:00:45
The SPRINTER Courier Ltd. that was started as a Hungarian family business 13 years ago, achieved its best result in 2009. The packages on the domestic delivery market delivered by...
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NIVEA Creme: normal quality, brilliant design – for a limited time
Date: 2010-06-18 00:00:12
NIVEA Creme, which is the first and original moisturizing cream, dazzles its fans with a sparkling design. NIVEA’s classic round shape universal cream simbolises the high quality and effective moisture...
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Peroni Nastro Azzurro: bottled Italian style
Date: 2010-06-18 00:00:02
In the early sixties, mainly as the result of Fellini's films, the elegant Italian clothing came into fashionm all around the world, like sun glasses and the dolce vita lifestyle....
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Czech meat industry company starts using Cryovac® packaging
Date: 2010-06-17 08:00:00
Kostelecké uzeniny, the biggest meat producing and meat product manufacturing company in the Czech Republic switched from standard shrink bags to high-performance shrinkable films and automation. The new system guarantees...
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Tesco recruited new regional suppliers
Date: 2010-06-17 08:00:00
On 3 June, Tesco Hungary organised a suppliers’ forum in Sopron for farmers and manufacturers in Győr-Moson-Sopron, Zala, Vas and Veszprém counties. Tesco’s intention was getting to know new suppliers,...
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Most successful promotion of the year 2009. Silver medal: Up, Borsodi; Borsodi – Cheer like never before!
Date: 2010-06-17 08:00:00
This prize game targeted 18-36-year old beer drinkers who like football. McCann Erickson did the ATL and the creative, while Up Hungary Kft. implemented the BTL activity. Borsodi’s brand strategy...
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A strong Forint helped meat import
Date: 2010-06-17 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and fruit/vegetable products. Their last report reveals that in the first quarter beef prices continued to...
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We are less fervent grillers than we used to be
Date: 2010-06-17 08:00:00
The current economic situation does not favour the organisation of open-air grill parties and this inevitably affected grill product sales. Zoltán Szántó, PICK Szeged Zrt.’s product manager says: – Because...
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MPL conquers the Internet too
Date: 2010-06-17 08:00:00
An increasing number of on-line retailers choose MPL (Hungarian Post Logistics) to be their delivery partner. MPL’s convenience services guarantee that on-line stores can serve their customers better. MPL’s goal...
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Would you like a bite of smile?
Date: 2010-06-17 08:00:00
The first multivitamin gummy candy, Storck Hungária Kft.’s nimm2 Smilegummi comes out with a new flavour. The new yoghurt-coated fruit gummies are made using real fruit juice and important vitamins....
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Mobile laboratories examine organic products
Date: 2010-06-17 08:00:00
Biokontroll Hungária Nonprofit Kft. sets up mobile laboratories: three vans will perform at least 500 controls in one year, all over the country, in the 1,500-1,900 organic farms of Hungary....
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Most successful promotion of the year 2009. Silver medal: Profi; Profi birthday
Date: 2010-06-17 08:00:00
Back in 1989, Profi was the first discount store chain to enter the Hungarian market. Today they have 73 units all over the country and 80 percent of their private...
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Export and the industry are already expanding
Date: 2010-06-17 08:00:00
According to a forecast by GKI Gazdaságkutató Zrt. and Erste Bank, industrial and foreign trade data indicated a moderate economic growth in early 2010. In several sectors – building and...
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We buy grill products several times a year
Date: 2010-06-17 08:00:00
In 2009, 5 percent of Hungarian households bought some kind of grill sausage and 7 percent put grill spices in their baskets – reveals GfK Hungária’s ConsumerScan. On average, we...
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Invisible investigators
Date: 2010-06-17 08:00:00
Krisztina Szabad, the managing director of Archicom introduced their ‘Webeye’ system to the readers of Trade magazine: – A vehicle tracking device is part of the system. It is a...
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New managing director at Dreher Breweries
Date: 2010-06-17 08:00:00
From 1 July 2010, Andrei Haret is the new managing director of Dreher Breweries. Andrei Haret joined SABMiller group in 2003 as Vice President of Ursus Brewery, Romania, responsible initially...
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Politicians promise more efficient consumer protection
Date: 2010-06-17 08:00:00
We need to take consumer protection closer to the people – said MP László Koszorús at the annual meeting of the Hungarian Brand Association. The author of Fidesz’s consumer protection...
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Most successful promotion of the year 2009. Silver medal and POPAI special award:Univer Be the Devil of the Kitchen!
Date: 2010-06-17 08:00:00
Univer Product Zrt. of Kecskemét is one of the country’s major food companies. In cooperation with PR agency Well, they implemented a promotion campaign between 1 May and 31 December...
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Slower upturn expected in the eurozone
Date: 2010-06-17 08:00:00
While in Ireland, Spain and Greece recession will not end in 2010, Canada, Australia and New Zealand got the A1 rating again, while the US earned an A2. In these...
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Spice mixes are a better choice for brand building
Date: 2010-06-17 08:00:00
Many product groups capitalised on the fact that consumers are economising by not eating out. More cooking done at home should affect spice sales positively, but data by Nielsen indicate...
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For trusted products trusted methods are required
Date: 2010-06-17 08:00:00
In the case of most products sold in stores, both seller and buyer know what happened to base materials until the product reached the table of the consumer. International standards...
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