Searching for tomorrow’s breakfast in Switzerland

By: trademagazin Date: 2009. 10. 08. 00:00

The joint venture of Nestlé SA and General Mills, Cereal Partners Worldwide (CPW) specializing on cereal products – announced recently, the opening of a new innovation center in Orbea Switzerland.

The center that is building from nearly 50 million Swiss francs, will work on the development of breakfast cereals, that will contain more balanced nutrients and will have better physiological effect, due to their freshness, taste and texture.
The CPW Innovation Center, aims to bring together General Mills manufacturing know-how, with the 50 year research experience of Nestlé and each company's many years of knowledge in food processing.

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