Posts From Budai Klára
Magazine: The beer market is on the mend, but full recovery will take more time
Sales data from the first 11 months of 2021 forecast that last year brought similar results in the beer market as the pandemic-ridden 2020. Dr Sándor Kántor, director of the...
Read more
Magazine: A period of changes
One of the strongest personal hygiene trends has been the proliferation of hand sanitiser use. The pandemic generated the appearance of new products and strengthened the positions of existing ones....
Read more
Magazine: Skyrocketing costs in the canning industry
The size of the annual canning market is bigger than HUF 200 billion, making up for 8-10 percent of the food processing industry. Péter Sebesta, president of the Hungarian Cooling...
Read more
Magazine: We need sweets even when times are hard!
According to the Association of Hungarian Confectionery Manufacturers, by the end of 2020 the confectionery market managed to recover from the shock it had suffered before Easter. Secretary general Gábor...
Read more
Magazine: Milling industry is profitable – but this isn’t enough for a renewal
Annual net turnover of Hungary’s milling industry was HUF 109.192 billon in 2020, from which export sales amounted to HUF 29.94 billion. There are 39 milling companies that operate 51...
Read more
Development work focuses on health and environmental protection
The Hungarian Mineral Water, Fruit Juice and Soft Drink Association represents more than 95 percent of Hungarian mineral water bottling companies and 90 percent of soft drink and fruit juice...
Read more
Battling with weather extremities
In Hungary fruits and vegetables are grown in the value of HUF 350-400 billion – from this HUF 80-100 billion is the output of fruit farming and HUF 150-200 billion...
Read more
Magazine: Results are needed – already by yesterday if possible!
Krisztina Vatai, services management director of GS1 Magyarország told our magazine that the COVID-19 pandemic pushed consumers towards online shopping in FMCG buying too, therefore it is now more important...
Read more
Which way are you going, dairy sector?
Hungarian dairy companies purchased 3 percent more cow’s milk in both 2019 and 2020, while in the first eight months of 2021 the like-for-like growth was 6.5 percent. In 2020...
Read more
Pandemics and rising input prices hit the poultry sector
The world’s poultry meat production has been developing dynamically in the last two decades, with an average annual growth rate of 5 percent. Experts predict that this trend will continue...
Read more
Gels are the most popular, followed by laundry detergent capsules and powders
Csilla Pásztor, Henkel Magyarország Kft.’s brand manager relied on Nielsen data when she informed us that laundry detergent sales dropped 0.4 percent in January-September 2021 – value sales were up...
Read more
Magazine: 2020 was a record breaking year in the FMCG market
At the Business Days Gábor Tolnai, division director of Kantar Hoffmann gave a presentation. As part of this he shared the results of the Kantar Brand Footprint 2021 global study....
Read more
Magazine: Highs and lows
In 2020 the combined output of meat processing and preserving companies was HUF 350 billion, while meat product makers manufactured in the value of HUF 210 billion. Tamás Éder, president...
Read more
Magazine: Skin care and environmental protection
Unilever Magyarország Kft.’s data indicate that body and hand care product sales started to decline in 2021: value sales dropped only 1.4 percent but volume sales fell by 8.1 percent....
Read more
The pandemic devastated the hospitality sector
On the first day of the Business Days conference Gábor Tolnai, head of marketing insight division at Kantar Hoffmann gave a presentation, which was based on the company’s 100-respondent survey...
Read more
Versatile kitchen rolls remain popular
Réka Forgách, Essity Hungary Kft.’s brand manager told our magazine that household paper product sales maintained the 2020 level in value; however, in volume there was a slight decline. Sales...
Read more
In the service of value and quality
On 9 September, the Value and Quality Awards were presented to the winners for the fourth time in the building of the Hungarian Parliament. Organised by DIAMOND Szervezőiroda Bt., ExVA...
Read more
The year of opportunities and challenges in the oral care market
According to Boglárka Hering, GSK’s consumer healthcare brand manager, oral care product value sales were growing below the level of the inflation rate in the first six months of 2021,...
Read more
Vitality and health in a bottle
András Palkó, Coca-Cola HBC Magyarország’s marketing operations manager opines that the driving forces of the hydration category are functional waters and plant-based drinks, with a small market share but dynamically...
Read more
The Christmas season might improve business results
Judit Bresák-Varga, Promix Gifts Kft.’s sales manager reported to us that the COVID-19 and the restrictions that ensued caused a considerable decline in promotional gift sales. On average the industry...
Read more
Cleaning when the season comes – and in other parts of the year too
Edit Oláh, a Vileda – Freudenberg Háztartási Cikkek Bt.’s marketing manager reckons that since the breakout of the COVID-19 pandemic in early 2020 people have been cleaning more often and...
Read more
Magazine: Let’s pour clean water into the glass!
Szentkirályi Magyarország’s value share of the mineral water market strengthened further in 2020, a year when the natural mineral water market contracted due to the pandemic. Marketing director Nikolett van...
Read more
In the spirit of practicality
According to Nikolett Szőke, Unilever Magyarország Kft.’s gifting brand manager, in 2020 the market of Christmas gift sets was heavily influenced by the pandemic in the beauty care category, and...
Read more
Efficiency, scent and something extra
In 2020 the value of the laundry detergent market increased by 2.5 percent, which was much less than the +7.2 percent in 2019; volume sales stagnated last year – informed...
Read more
Pandemic brings the eco-trend to a halt
According to Yvette Krubl, Procter&Gamble’s communications PR manager in Central Europe, there has been no major transformation in the laundry detergent and fabric softener market if the changes generated by...
Read more
Shoppers expect more from flavoured waters
According to the Hungarian Mineral Water, Fruit Juice and Soft Drink Association (MÁGYÜSZ), flavoured mineral water sales fell by 18 percent in 2020. The reason behind this sales drop was...
Read more
Bottled health
We learned from Anita Pusztai, marketing director of Sió-Eckes Kft. that smoothie sales decreased during the first and second waves of the coronavirus pandemic. She called attention to the fact...
Read more
Magazine: In colour, taste and effect – ice tea is so hot!
András Palkó, marketing operations manager of Coca-Cola HBC Magyarország revealed to Trade magazin: the closure of hospitality units because of the pandemic entailed a 15-percent contraction in ice tea sales....
Read more
Magazine: Beauty salon closures entailed record retail sales last year
Since beauty salons had to close because of the pandemic, many people bought hair removal devices for home use last year. Orbico Hungary is the exclusive Hungarian distributor of Braun...
Read more
Clouds above the sun protection market
In 2020 not only the virus situation had a negative effect on the sales of sunscreen products, but also the changeable summer weather. Réka Horváth-Kelen, sales and marketing manager of...
Read more
