Poison or trap?

Hungarian consumers spent more than HUF 6bn on insect repellents and bug killers between March 2021 and February 2022. Value sales were 7% lower than in the base period, while volume sales dropped 9% at 7.5 million products. The high season for buying insect repellents is between May and September, when more than 80% of sales are realised.

There are two big product groups in the category: insecticides and insect repellents. The former are basically to be used in our homes, while the latter are to be applied to the body. Drugstores had the biggest share in total sales at 30%, but stores bigger than 2,500m² are right behind them at 28%. In the last season 98% of products sold were manufacturer brands. Although their sales performance worsened by 6% in value, that of private labels took a 17% dive. Mosquito repellent was the top product category, realising 19% of sales in the examined period; however, their sales decreased by 22%. Spray is the dominant product format, as more than half of products sold are some kind of spray, and aerosol had the biggest market share with 45%. //