News and articles
IT sneaking into stores unnoticed
Date: 2009-07-01 08:00:00
In modern stores, we are becoming users of sophisticated IT systems without even noticing it. In some countries, advanced digital systems have already invaded stores, with IT systems making shopping...
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Global pioneers
Date: 2009-07-01 08:00:00
Every year, several thousand new beverages –many of them spirits – appear on the shelves world-wide, including some really new products. Death’s Door, the first mass produced white whiskey is...
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Sága Falni jó! termékcsalád
Date: 2009-07-01 08:00:00
New products have been added to the well known and popular Falni jó! product line....
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The trend is unconventionality
Date: 2009-07-01 08:00:00
Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...
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Over HUF 50 billion of revenues for local MARS subsidiaries
Date: 2009-07-01 08:00:00
Combined revenues generated by the two Hungarian MARS subsidiaries totalled over HUF 50 billion in 2008. MARS Magyarország Értékesítő Bt. is the distributor of Snickers®, Twix®, and Uncle Ben’s®, while...
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Invitel opening high tech data centre
Date: 2009-07-01 08:00:00
A state of the art new 1,500 square meter server centre has been opened by Invitel. The biggest advantage of Datacenter is that it allows companies to reduce their costs...
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Code against multinationals?
Date: 2009-07-01 08:00:00
Hungarian farmers have been waiting for the government to help them in improving their one-sided position in bargaining with multinationals since our accession to the EU. The drastic drop in...
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A touch of the future
Date: 2009-07-01 08:00:00
The futuristic GINNT Expo was held on 10-11.June. The “Eat the code!” campaign conducted by the main sponsor GS1 and Kitchen Budapest had been highly successful in promoting the event....
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One hotel – ten thousand suppliers
Date: 2009-07-01 08:00:00
The majority of the suppliers of Fairmont Royal York hotel in Toronto supply honey, because they are bees. Three beehives have been installed on the roof. The project has several...
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Dove Supreme Bársony Szépség Testápoló és Krémszappan
Date: 2009-07-01 08:00:00
It provides the soft sensation of velour with its especially rich moisturising ingredients....
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Crisis also an opportunity
Date: 2009-07-01 08:00:00
A professional forum was held by Karrier és Stílus Tanácsadó Kft on 20. May, under the tittle “Boost sales-meet your objectives”. Eszter Melisek from Nielsen spoke about market trends in...
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New handlebar advertisements in Interspar stores
Date: 2009-07-01 08:00:00
A new tool has been added to the range offered by the In-store division of Célcsoport Média in the form of Bevkocsi Banners on the handlebars of shopping carts in...
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New momentum for Házi Piros Paprika
Date: 2009-07-01 08:00:00
An integrated promotional campaign is to be conducted by Házi Piros Paprika Kft. in the summer of 2009 to support the Házi Arany brand. The conventional “buy and win” concept...
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Looking for a way out in New York
Date: 2009-07-01 08:00:00
Excessive production when 50 000 people die of starvation every day? Food safety when GM food is the most practical means of feeding the poor? Protectionism when globalisation should be...
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“Joint” success
Date: 2009-07-01 08:00:00
According to a survey by Magyar Bormarketing Kht and MT Zrt., 90 percent of the retailers and restaurant owners participating in the Wine Wednesday campaign would participate again. The six...
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Ice cream UFO
Date: 2009-07-01 08:00:00
Russian scientists have worked out a special stabiliser which prevents ice cream from melting. The special ice cream which turns into a gel rather than melting upon being heated has...
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Dove Supreme Cream Oil Virágos Kényeztetés Krémtusfürdő
Date: 2009-07-01 08:00:00
A rich mixture of cream and oil with a vibrant fragrance....
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Intense interest displayed towards Anuga
Date: 2009-07-01 08:00:00
According to Peter Grothues from the Cologne Fair, interest displayed towards this year’s Anuga to be held between 10-14. October is as intense as usual. Over 6 000 exhibitors are...
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A cup for bartenders
Date: 2009-07-01 08:00:00
Hungarian bartenders competed in the „Bacardi-Martini Open Cup” held for the 11th time on 25-26. May. There were 22 competitors in the classic category and 15 in flair. Zsolt Horváth...
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World famous BOLS vodka in modern bottle
Date: 2009-07-01 08:00:00
BOLS Vodka has a new bottle which complies with modern design trends, but retains its traditional design elements as well....
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Possibility of revival for Hungarian gardening
Date: 2009-07-01 08:00:00
Gardening is the most diverse sector within agriculture. A program for the modernisation of the gardening sector has bee prepared by FruitVeB (the Hungarian inter-trade fruit and vegetables organisation). According...
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László Murányi, new chairman of MFSZ
Date: 2009-07-01 08:00:00
László Murányi, CEO of Coop Hungary Zrt was elected the new chairman of the Hungarian Franchise Association on 27. May. According to the new chairman, franchise has become more important...
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Umbrella trick
Date: 2009-07-01 08:00:00
Cocktail umbrellas have some practical functions as well. On open terraces, they provide some shade which helps to delay the melting of ice cubes and also slow down the evaporation...
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SIÓ fresh&fruit
Date: 2009-07-01 08:00:00
The real thirst quencher for this summer, made from real fruits, without preservatives....
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Changing supply and demand
Date: 2009-07-01 08:00:00
Michael Gerling representing the German Food Retail Union, a founder of Anuga, pointed out a number of important trends. In his opinion, intensive concentration in the European retail sector is...
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Code or law?
Date: 2009-07-01 08:00:00
The Food Product Code should have come into effect on 1. July. However, an enquiry has been launched by the Competition Office upon suspicion of the Code being contradictory to...
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Summer innovations by Gösser
Date: 2009-07-01 08:00:00
A beer sampling was held by Heineken Hungária on 20. May to present the latest innovations by Gösser including Gösser NaturZitrone. The event was held in Columbus Pub, one of...
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New head for Nielsen customer relations
Date: 2009-07-01 08:00:00
Ágnes Hortobágyi (30) was appointed the new head of Nielsen customer relations on 16. April. She has been working for Nielsen for five years, formerly in a regional position as...
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Killer statistics
Date: 2009-07-01 08:00:00
If the amendment of current legislation on the protection of non-smokers is passed in the autumn, smoking will be banned in restaurants. According to statistics, this planned measure is supported...
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