News and articles
Irish fed up with excesses produced by Celtic tiger
Date: 2009-07-01 08:00:00
According to an analysis about the local effects of recession by the Irish Nielsen subsidiary, Irish consumers have quickly turned their back on the excesses produced by the Celtic tiger...
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What you need to know about Mondi
Date: 2009-07-01 08:00:00
Mondi is a multinational manufacturer of paper and packaging materials with annual revenues of EUR 6,3 billion in 2007. Its activities are focused on Europe, Russia and South Africa. Mondi...
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Kubu for health competition ending
Date: 2009-07-01 08:00:00
The Kubu for health competition organised by Maspex Olympos Kft. for primary schools has ended successfully. The objective has been to promote the consumption of fruits, fruit juice and vegetables....
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Jászszentlászló team winning Nutrikid Olimpics
Date: 2009-07-01 08:00:00
The team of the Szent László primary school from Jásszentlászló has won the Nestlé Nutrikid Olimpia competition. One out of seven Hungarian primary schools participated in the competition held in...
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New co-chairperson for ECR Magyarország
Date: 2009-07-01 08:00:00
Katalin Ránky, managing director of L’Oréal Magyarország Kft. was elected the new co-chairperson of ECR Magyarország at the members meeting held on 15. May....
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More functions – in less space
Date: 2009-07-01 08:00:00
Though VarioCooking Center® has been in existence for some years, it is just beginning to appear in Hungarian kitchens. The shortage of space is an eternal problem in restaurant kitchens....
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Durex Play O
Date: 2009-07-01 08:00:00
The unique ingredients of the water based gel provide an even more intense experience for ladies....
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In 2nd place: Coca-Cola loyalty promotion 2008 – Playing with points on the Coke we site
Date: 2009-07-01 08:00:00
The loyalty campaign of Coca-Cola HBC Magyarország Kft. focused on teenagers and young adults was conducted between 3. March- 31. December 2008. All caps used on 0.5 litre bottles of...
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New Nespresso production facility in Avenches
Date: 2009-07-01 08:00:00
The second NESPRESSO Production and Logistic Centre has been opened by Nestlé in Avenches. The new, 400,000 square meter facility will have an initial annual capacity of 4.8 billion NESPRESSO...
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Asda in Scotland
Date: 2009-07-01 08:00:00
UK retailer, Asda, has announced plans to expand within Scotland, investing over €300 million the next three years. It currently has 47 food stores, and will open a new “eco...
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Good decisions with the right software
Date: 2009-07-01 08:00:00
Business IT systems which had formerly been the privilege of large companies have become accessible to SME-s as well, with the IT sector increasingly focusing on this segment of the...
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Joya Tofu natúr és füstölt
Date: 2009-07-01 08:00:00
A vegetal source of protein. It has been popular in Oriental societies for several millennia....
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2nd place: Kinder Uticélozz! promotion – Only points of the compass fixed, your destination is your choice!
Date: 2009-07-01 08:00:00
The simultaneous communication of all units of the four Kinder snacks (Kinder Bueno, Kinder Maxi Chocolate, Kinder Country and Kinder Delice) had been the first multibrand campaign in their history....
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Captain Pöttyös waiting for kids again
Date: 2009-07-01 08:00:00
Pöttyös Boat on Hajógyári Sziget will once again offer a number of exciting programs and games for kids for a period of five weeks from 6. July. Pöttyös Farm will...
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Sector-specifc software
Date: 2009-07-01 08:00:00
Management systems should support key processes most intensively. The intention of CSB-System is to develop standardised software modules in order to shorten the time required for introduction. These software modules...
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Something for something
Date: 2009-07-01 08:00:00
The grill season is at its peak. In the US, a whole industry has been built around the popularity of grilled meat. At the same time, an increasing proportion of...
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SZOBI 0,5 l gyümölcsszörpök (málna, fekete ribiszke, meggy, jaffa, muskotályos szőlő)
Date: 2009-07-01 08:00:00
The famous traditional SZOBI 0.5l fruit syrup product range is to be relaunched on the basis of the original recipe in well known packaging....
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2nd place: STR8 consumer promotion – Masculinity that you don’t have to prove!
Date: 2009-07-01 08:00:00
The STR promotion organised by Trade 90 member of Sarantis Group and conducted between 23. May-7. July, was targeted at men in the 18-49 age group. Objectives included boosting brand...
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Over HUF 50 billion of revenues for local MARS subsidiaries
Date: 2009-07-01 08:00:00
Combined revenues generated by the two Hungarian MARS subsidiaries totalled over HUF 50 billion in 2008. MARS Magyarország Értékesítő Bt. is the distributor of Snickers®, Twix®, and Uncle Ben’s®, while...
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New cameras presented by Axis at IFSEC
Date: 2009-07-01 08:00:00
A number of new network cameras were presented by Axis Communications at the IFSEC exhibition held in Birmingham-in May, including the award winning P3301 model. Axis is celebrating its 25th...
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The Code and VAT on the menu
Date: 2009-07-01 08:00:00
A two hour discussion has been held by members of Márkaklub (the Brands Club) and Márkaszövetség (the Brands Association) with invited guests about the conflict evolving in connection with the...
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IT sneaking into stores unnoticed
Date: 2009-07-01 08:00:00
In modern stores, we are becoming users of sophisticated IT systems without even noticing it. In some countries, advanced digital systems have already invaded stores, with IT systems making shopping...
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Global pioneers
Date: 2009-07-01 08:00:00
Every year, several thousand new beverages –many of them spirits – appear on the shelves world-wide, including some really new products. Death’s Door, the first mass produced white whiskey is...
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Sága Falni jó! termékcsalád
Date: 2009-07-01 08:00:00
New products have been added to the well known and popular Falni jó! product line....
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The trend is unconventionality
Date: 2009-07-01 08:00:00
Another meeting has been held by the Trade Marketing Club recently, dedicated to the topic of “ Extreme solutions in trade marketing”. Erika Pintér, managing director of Trend Budapest spoke...
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New handlebar advertisements in Interspar stores
Date: 2009-07-01 08:00:00
A new tool has been added to the range offered by the In-store division of Célcsoport Média in the form of Bevkocsi Banners on the handlebars of shopping carts in...
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Parliament accepted food product line laws
Date: 2009-07-01 00:15:00
On 29 June by extra procedure, the parliament accepted food product line laws without any votes against. The National Trade Association (OKSZ) protested in a communication. The law listing itemized...
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Hungarians spends 80 billion HUF on cheese
Date: 2009-07-01 00:12:00
According to Nielsen market research company; cheese is the food which has one of the biggest turnover. The retail sales of cheese are stable and, exceeds 80 billion HUF per...
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