News and articles

News

Sales at U.S. retailers declined less than expected in March in a sign that shoppers may be regaining confidence to open their wallets after more than a year of recession....

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Demand shifting towards insect repellents with lower environmental impact

As long as insects will continue to exist, insect repellents will have a stable market. However, demand is shifting towards products which have a smaller impact on our environment. As...

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Just like meat

Meat-free burgers are nothing new. Many companies are trying to sell these in the US and Europe, as the number of vegetarians is growing. Zen Burger has copied the 1970’s...

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Industrial statistics continue to worsen

Industrial production was down by 25.4 percent in February 2009, compared to the same month in 2008 and by 4.1 percent compared to January 2009. As a result of a...

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Visszazárható tasakok a Monditól

A production technology which is unique in Central Eastern Europe allows products to retain their freshness for a longer period even after opening of the packaging....

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Retro 2

When I began writing this article, the EUR was worth HU 315. When I finished writing, it was worth HUF 293. So much about our ability to make plans. Then...

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Mobile bar by Poplart

A prize winning Austrian product has been added to the assortment offered by Poplart BTL Kommunikációs Ügynökség. The JUSTINCASE mobile bar fits in a bag and can be assembled without...

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The industry behind food safety

Companies providing the background for food safety have developed a number of innovative technologies which allow food to be tracked from farmlands to our tables. One of the key elements...

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Mainly domestic chains advertising insecticides

According to the GfK Leaflet Monitor, 450 advertisements of insecticides were published in leaflets circulated by retail chains in 2008. Only two of these were private labels. Domestic retail chains...

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Champagne for the happy end?

Though it is too early to forget popcorn and cola in cinemas, quality food and beverages have begun to appear in cinemas. Recession has driven American cinema owners to develop...

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Milk price hitting bottom

Supply prices of agricultural products were down by 27.4 percent in February 2009, compared to the same month in 2008. The price of plant products was down by 37.2 percent,...

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Soproni Szőke Ciklon

Soproni Szőke Ciklon is a new beer for the summer with a unique flavour and 4.5% alcohol content....

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Buying local products voluntarily

Following many months of negotiations, a code of ethics has been signed by the representatives of retailers, farmers and processing enterprises which will become effective on 1. July. According to...

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Always promoting learning

Always is to launch a scholarship scheme for young people from poor families which is intended to help them in accessing higher education. Applications for the HUF 150,000 per year...

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Food safety on the agenda of KRIMINALEXPO IT-SEC

Effective measures against the most dangerous forms of counterfeit among food and pharmaceutical products will be a priority topic at this year’s KRIMINALEXPO IT-SEC conference and exhibition to be held...

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Crisis management with efficient communication

Crises undoubtedly shake the foundations of existing systems and lead to the appearance of better structures. Companies disappear or merge, and unusual solutions are invented, with the survivors benefiting from...

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Chocolate for SMS?

Vending machines have become a tool for interactive marketing communication in the 21st century, as they are beginning to be used for promotional sampling. Consumers can request a sample from...

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Volume of foreign trade down

Export was down by 28 percent in January, compared to January 2008, while import was down by 27 percent. The balance of foreign trade showed a deficit of HUF 47...

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Törley Nyerspezsgő – Chardonnay 2006

Champagne from the Etyek region, made using the traditional method....

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Gallicoop’s 20th birthday

Even though the poultry-market is not being left untouched by the crisis, Gallicoop has reached a yield of 25 billion HUF and they are about to launch new projects in...

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Wellness services on Tesco Row

Tesco-Global Áruházak Zrt. is to launch a coupon campaign for customers visiting the shops located in its Bonyhád, Dombóvár. Miskolc-Avas and Szeged-Mórahalom stores. Customers holding receipts about goods worth more...

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Question

What means are available for supporting the international marketing of Hungarian wine? How useful are the new resources made accessible by the EU wine/grape reform? How could market players co-operate...

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Companies getting greener

Regardless of the economic crisis, no company can afford to neglect the protection of our environment, because consumers are getting increasingly sensitive to such issues. – We spend a lot...

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Whatever you’d like?

When asked about the kind of soft drink they prefer, some people say “any”. This is also the concept used by a company called Out of the Box for naming...

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Portugal in the forefront of growth

Food retail has been developing at a remarkable rate in Portugal, which was second only to Poland in terms of quantitative growth last year. Sales of FMCG products grew by...

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Cherry Queen Marcipán 3 szemes

The new size Cherry Queen Marzipan (35g) offers the delicious flavour of the original Cherry Queen Marzipan in a smaller package....

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Royal vodka introducing their new lid and bottle design

Starting from April this year, Royal Vodka is coming out with a new design. Besides the new lid, the bottle is going to get a new form too, commensurate with...

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The finest Stella Artois beer is being produced by Borsodi Brewery Plc

Borsod Brewery Plc., Hungarian factory of AB-InBev has won an international quality prize for beer-producing developments realized in 2008. AB-InBev runs a quality-competition among its breweries every year. Beer produced...

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Answer

Since August 2007, winemakers have been subject to a marketing tax. 60 percent of tax revenues which amount to HUF 750 million annually are allocated to collective wine marketing. A...

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Already huge CSR market still growing dynamically

In the opinion of Éva Bitter, independent sales consultant, CSR is a new form of communication for FMCG companies which is still quite rarely used, but can be far more...

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