News and articles
The paper tissue season is about to start
Date: 2010-09-22 08:00:00
Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...
Read more
‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00
This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...
Read more
It is cheaper at home
Date: 2010-09-22 08:00:00
The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...
Read more
The main prize of Olympos’ consumer promotion was drawn
Date: 2010-09-22 08:00:00
Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...
Read more
Coop – Cipó-Ház in Szolnok
Date: 2010-09-22 08:00:00
Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...
Read more
Herz products resurface on the shelves
Date: 2010-09-22 08:00:00
Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...
Read more
They are training guests
Date: 2010-09-22 08:00:00
András Réz’s Werk Academy will start a culinary programme: those participating in the nearly 100-hour course will learn the basics of domestic and international gastronomy, together with the latest trends...
Read more
A few pretzels and the trend will reach us
Date: 2010-09-22 08:00:00
At the end of spring a National Pretzel Day was organised in the United States and in the following months gastroblogs and culinary magazines started writing about this ‘cake’, imported...
Read more
NESCAFÉ 3in1 Classic
Date: 2010-09-22 08:00:00
The market leading coffee specialty is now available in new packaging and was made using a new recipe....
Read more
Autumn foot marketing from Scholl
Date: 2010-09-22 08:00:00
Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...
Read more
Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00
According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...
Read more
Nescafé Plan: for sustainable coffee growing
Date: 2010-09-22 08:00:00
At the end of August Nestlé’s Nescafé Plan programme started in Mexico City. Measures of the project show Nestlé’s committment on coffee farming, production and consumption. As part of the...
Read more
Online sale at Praktiker
Date: 2010-09-22 08:00:00
Praktiker Hungary will use online auction sites Vatera and TeszVesz to sell some of its products in promotion. Several hundred seasonal products have been available since the last day of...
Read more
HOVENTA 2010 – Food, accommodation and the 21st century
Date: 2010-09-22 08:00:00
HOVENTA will be organised on 19-22 October and present the challenges and solutions of the present and the future, in the fields of food and accommodation. HUNGEXPO organises the event...
Read more
Professional coffee at home
Date: 2010-09-22 08:00:00
In the United States McDonald’s units sold an average of 53 coffees per day last June – this June this number plunged to 24. At the sae time 82 frappés...
Read more
Watermelon for individualists
Date: 2010-09-22 08:00:00
In the United States seedless watermelons already appeared in the 1980s and became so popular that today only 20 percent of watermelons consumed in the US contain seeds. The next...
Read more
Air Wick Touch of Luxury Collection
Date: 2010-09-22 08:00:00
Air Wick brand’s new winter portfolio....
Read more
Batteries with elementary power
Date: 2010-09-22 08:00:00
Energizer batteries are available in all retail channels. According to Orsolya Varga, Energizer Magyarország Kft.’s trade marketing manager the focus is different in every channel, but the company is able...
Read more
The turnover of retail chains’ private label products amounts to 165 billion forints in six months
Date: 2010-09-22 08:00:00
In six months the private label products of food retailers generated a HUF 165 billion turnover – 2 percent less than in the first six months of 2009. Private labels...
Read more
Special orange-cake Milli Mia Cream Curd for the autumn months
Date: 2010-09-22 08:00:00
From 1 September a special orange-cake Curd Cream version of the Milli Mia dessert range is available in shops for 10 weeks. Curd Cream is the most popular product in...
Read more
New CEO at Tetra Pak Duna
Date: 2010-09-22 08:00:00
At the end of August Tetra Pak appointed a new CEO for its Duna Region (Hungary, Czech Republic, Austria and Slovakia). Eric Schmid will fill the position at the market...
Read more
Levente Szalai, Hungexpo
“Changes in terms of content”
Date: 2010-09-22 08:00:00
– What were your ideas when starting to organise Hoventa on your own? – We set up a different concept than the one used before, a part of which was...
Read more
Zagat’s fast food restaurant ranking
Date: 2010-09-22 08:00:00
Zagat’s ranking of fast food restaurants was published in August, after the opinions of more than 6,500 testers were collected. They rated them on a 30-point scale. Subway performed the...
Read more
Spider monkeys instead of gorillas
Date: 2010-09-22 08:00:00
In the past couple of years even the smallest sales details were decided in Wal-Mart’s headquarters. The recession changed everything, consumer demand has become much more diverse. As Doug Stephens...
Read more
Food products are expensive, but they slow down inflation
Date: 2010-09-22 08:00:00
Inflation pressure eased a bit in July, as KSH reported a monthly consumer price increase of 0.1 percent. The price of cooking oil fell by 8.3 percent, but pork prices...
Read more
Foreign markets – the Balkans States Volume sales are shrinking in many countries
Date: 2010-09-22 08:00:00
Nielsen Growthreporter, a trend report published quarterly, states that in FMCG retail the second quarter brought disappointment. Basically, Western Europe is still stronger than Eastern Europe. In the 21 developed...
Read more
Sweet with sour – healthy snacks
Date: 2010-09-22 08:00:00
nimm2 Soft candy is filled with thick fruit juice and lots of vitamins – from August the product is available in sour version too, in apple, lime, cherry and blackcurrant...
Read more
Superbrands qualification to Magyar Cukor Zrt.
Date: 2010-09-22 08:00:00
As part of the Supebrands programme, Koronás Cukor received the Superbrands qualification and Magyar Cukor became one of the Business Superbrands. The independent jury honoured the hard work the company...
Read more
István Kovács, secretary of Hotel Association of Hungary “As a main partner”
Date: 2010-09-22 08:00:00
– How did you become exclusive partners of Hungexpo and Hoventa? – The former organiser, Hoventa Kft. was member of our association; Hungexpo took their place in the association as...
Read more