News and articles

POS Média acquired majority ownership of Célcsoport Média
Date: 2010-09-22 08:00:00

Europe’s leading in-store media company, POS Media Europe bought a majority share in Célcsoport Média Kft. Célcsoport Média and POS Media Hungary have been operating in the same field in...

New marketing director at McDonald’s
Date: 2010-09-22 08:00:00

From 1 August Jörg Pizzera fills the position of marketing director of McDonald’s in Hungary. The Austrian executive started his career at Unilever and joined the McDonald’s team in 2006....

The collectors of region-specific Hungarian flavours
Date: 2010-09-22 08:00:00

Agricultural Marketing Centre launched its HÍR (traditions, flavours, regions) programme in 1998, with the objective of establishing a collection of Hungary’s traditional and region-specific products and promoting them. So far...

Facing the challenge in New York – part 12
Date: 2010-09-22 08:00:00

From July Roland Oláh, formerly the chef of Café Erté, tries his luck in the USA. He regularly reports to our magazine: ‘Now I work in the French bistro Martel,...

ProX Probiotic Yoghurt Drink
Date: 2010-09-22 08:00:00

TNew multipack version of products in the popular ProX probiotic yoghurt drink range, in the service of healthy eating....

Safety and closeness
Date: 2010-09-22 08:00:00

Condom is one of the few product categories which were able to increase sales recently. László Pusztai, SSL Magyarország Kft.’s Durex category manager told our magazine that a large part...

We continue to spend less on FMCG products
Date: 2010-09-22 08:00:00

In the first half of 2010 households spent 0.5 percent less on FMCG products, compared with the same period a year before, revealed GfK Hungária’s Retail Analyses. This entailed a...

At half-time
Date: 2010-09-22 08:00:00

If somebody takes a closer look at the selection of wines Hungarian restaurants and wine shops offer, they would think we live in a prospering country with a large middle...

Another festival for Zsindelyes
Date: 2010-09-22 08:00:00

Zsindelyes Pálinka Distillery organised their Zsindelyes Festival in Érpatak for the fourth time on the first weekend of September. Two stages waited for visitors and twice as many programmes as...

Desgner waste containers all over the country
Date: 2010-09-22 08:00:00

In September Öko-Kord Országos Nonprofit Kft. started planting its designer selective waste containers in food stores. Thanks to the new containers, people will be able to get rid of plastic...

New, 4-purpose toilet freshener from Henkel
Date: 2010-09-22 08:00:00

Bref Power Aktiv, the new member of Bref’s toilet freshener product range cleans effectively, creates a cleaning foam, prevents the formation of mineral scale and guarantees a fresh scent. It...

The best Hungarian sommelier – 2010
Date: 2010-09-22 08:00:00

Gábor Cseke, who works in Hotel Great Fosters in England, won the 17th Sommelier Championship of Hungary. In November he will represent Hungary at the European Championship in Strasbourg. The...

The by-product of whisky production
Date: 2010-09-22 08:00:00

One of the most important by-products of whisky production is the barrel in which the beverage is aged. Other distillates are also aged in whisky barrels and even a new...

Colgate Sensitive Pro-Relief
Date: 2010-09-22 08:00:00

Revolutionary breakthrough in tooth sensitivity relief....

The paper tissue season is about to start
Date: 2010-09-22 08:00:00

Paper products have been expanding slowly in terms of both volume and value. According to Zsuzsa Hunwald, Zewa’ marketing coordinator their products are of basic importance, so sales did not...

‘It is ending precisely now…’ (Part 5)
Date: 2010-09-22 08:00:00

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. The nominal value of...

It is cheaper at home
Date: 2010-09-22 08:00:00

The summer did not bring the long expected change, markets are shrinking and there is less money to spend. Fewer daily consumer goods are sold and the significance of home...

The main prize of Olympos’ consumer promotion was drawn
Date: 2010-09-22 08:00:00

Olympos organised a Mediterranean-style prize game between 10 May and 25 July. Every week 50 cool boxes and every month 1 Piaggio scooters found their new owners. The main prize...

Coop – Cipó-Ház in Szolnok
Date: 2010-09-22 08:00:00

Coop Szolnok Kereskedelmi Zrt. and Cipó-Ház Kft. ceremonially opened their bakery in Zagyvarékas on 18 August. They make 45-50 products in the bakery, where 34 people will be employed –...

Herz products resurface on the shelves
Date: 2010-09-22 08:00:00

Thanks to Bonafarm Group, Herz products find their way back to shops, less than six months after Bonafarm Zrt. brought the brand name. Nine products of the traditional high quality...

They are training guests
Date: 2010-09-22 08:00:00

András Réz’s Werk Academy will start a culinary programme: those participating in the nearly 100-hour course will learn the basics of domestic and international gastronomy, together with the latest trends...

A few pretzels and the trend will reach us
Date: 2010-09-22 08:00:00

At the end of spring a National Pretzel Day was organised in the United States and in the following months gastroblogs and culinary magazines started writing about this ‘cake’, imported...

NESCAFÉ 3in1 Classic
Date: 2010-09-22 08:00:00

The market leading coffee specialty is now available in new packaging and was made using a new recipe....

Autumn foot marketing from Scholl
Date: 2010-09-22 08:00:00

Scholl will try to cheer up cloudy autumn days with launching a fashion advice website. The Internet site will help in finding the right shoes for different outfits, with guidance...

Hungarians are rather optimistic: more of us see a way out of the crisis than last year
Date: 2010-09-22 08:00:00

According to a Nielsen survey conducted in May, Hungarians are more optimistic than the international average: while in 48 countries 21 percent of people said their countries will leave the...

Nescafé Plan: for sustainable coffee growing
Date: 2010-09-22 08:00:00

At the end of August Nestlé’s Nescafé Plan programme started in Mexico City. Measures of the project show Nestlé’s committment on coffee farming, production and consumption. As part of the...

Online sale at Praktiker
Date: 2010-09-22 08:00:00

Praktiker Hungary will use online auction sites Vatera and TeszVesz to sell some of its products in promotion. Several hundred seasonal products have been available since the last day of...

HOVENTA 2010 – Food, accommodation and the 21st century
Date: 2010-09-22 08:00:00

HOVENTA will be organised on 19-22 October and present the challenges and solutions of the present and the future, in the fields of food and accommodation. HUNGEXPO organises the event...

Professional coffee at home
Date: 2010-09-22 08:00:00

In the United States McDonald’s units sold an average of 53 coffees per day last June – this June this number plunged to 24. At the sae time 82 frappés...

Watermelon for individualists
Date: 2010-09-22 08:00:00

In the United States seedless watermelons already appeared in the 1980s and became so popular that today only 20 percent of watermelons consumed in the US contain seeds. The next...

Oldal

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News and articles

POS Média acquired majority ownership of Célcsoport Média Date: 2010-09-22 08:00:00

New marketing director at McDonald’s Date: 2010-09-22 08:00:00

The collectors of region-specific Hungarian flavours Date: 2010-09-22 08:00:00

Facing the challenge in New York – part 12 Date: 2010-09-22 08:00:00

ProX Probiotic Yoghurt Drink Date: 2010-09-22 08:00:00

Safety and closeness Date: 2010-09-22 08:00:00

We continue to spend less on FMCG products Date: 2010-09-22 08:00:00

At half-time Date: 2010-09-22 08:00:00

Another festival for Zsindelyes Date: 2010-09-22 08:00:00

Desgner waste containers all over the country Date: 2010-09-22 08:00:00

New, 4-purpose toilet freshener from Henkel Date: 2010-09-22 08:00:00

The best Hungarian sommelier – 2010 Date: 2010-09-22 08:00:00

The by-product of whisky production Date: 2010-09-22 08:00:00

Colgate Sensitive Pro-Relief Date: 2010-09-22 08:00:00

The paper tissue season is about to start Date: 2010-09-22 08:00:00

‘It is ending precisely now…’ (Part 5) Date: 2010-09-22 08:00:00

It is cheaper at home Date: 2010-09-22 08:00:00

The main prize of Olympos’ consumer promotion was drawn Date: 2010-09-22 08:00:00

Coop – Cipó-Ház in Szolnok Date: 2010-09-22 08:00:00

Herz products resurface on the shelves Date: 2010-09-22 08:00:00

They are training guests Date: 2010-09-22 08:00:00

A few pretzels and the trend will reach us Date: 2010-09-22 08:00:00

NESCAFÉ 3in1 Classic Date: 2010-09-22 08:00:00

Autumn foot marketing from Scholl Date: 2010-09-22 08:00:00

Hungarians are rather optimistic: more of us see a way out of the crisis than last year Date: 2010-09-22 08:00:00

Nescafé Plan: for sustainable coffee growing Date: 2010-09-22 08:00:00

Online sale at Praktiker Date: 2010-09-22 08:00:00

HOVENTA 2010 – Food, accommodation and the 21st century Date: 2010-09-22 08:00:00

Professional coffee at home Date: 2010-09-22 08:00:00

Watermelon for individualists Date: 2010-09-22 08:00:00

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