News and articles

May peace be with you!

On 27 April, the leaders of the Hungarian Gastronomic National Association (MNGSZ) and the Hungarian Gastronomy Association (MGE), rather unexpectedly, started negotiations. The two parties agreed to prepare a document...

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Local products on the Internet

One of the strongest trends in world gastronomy today is using locally grown and locally manufactured products. But very often it is not easy to find these products. A real...

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Magnum Gold Icecream

New Magnum Gold?! is an irresistible vanilla and caramel ice cream with golden-coloured milk chocolate coating....

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Increasingly conscious decisions by shoppers

Last year the complete turnover of daily consumer goods bought by Hungarian households remained stable in nominal value, in comparison with 2008. However, in terms of volume turnover lowered –...

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Germans shoppers buy comfortably in a pleasant environment

Edeka Group, the market leader in German food retail improved its turnover by 17 percent, compared with the previous year, and its sales revenue surpassed the EUR 39.6 billion threshold...

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PDA and smartphone: about to merge

The market of PDA devices, which are capable of transmitting data directly from the store via the Internet, has been standing still for quite a while. Neither Microsoft nor Symbian...

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New CEO at Cerbona

From 6 April, Gábor Gosztonyi is the new CEO of Székesfehérvár company, Cerbona Zrt. His predecessor, Tivadar István Szabó will remain a member of the Board of Directors. Gábor Gosztonyi...

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Young masters of the profession

There were no big surprises at the Star of the Profession Festival (held on 26-28 April). In the cooks contest 1. Boglárka Berei, 2. Péter Pindl, 3. Ádám Szabó was...

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Travels in the living room

Economic recession may put off potential tourists from travelling. Some of them might be compensated by Destination Dinners, the company set up by a San Francisco chef. For USD 25-30...

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Knorr Spice Magic

With the help of the two new Knorr Spice Magic products, marjoram roast chicken and rib roast are easy to make for everyone....

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Television advertising campaigns’ reach can now be measured electronically

GfK Panel Services Germany expanded its Web Efficiency Panel service: it now involves monitoring the reach of television advertising campaigns. Panel members were given special mobile phones which are capable...

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A stable yoghurt market with strong manufacturer brands

Manufacturer brands strengthened their position in yoghurt retail sales: they improved by 1 percentage points in value (reaching an annual HUF 29 billion) and by 3 in volume against private...

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Behind the scenes

The crisis generated cost efficiency measures and structural changes, which affected sales teams too. Work has been outsourced at several companies, either completely or in part. According to Ágnes Csiby,...

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STI Packaging RO Srl officially opened its gates

On 15 April 2010, STI Group’s 13th plant was officially inaugurated in Cluj-Napoca (production already commenced in January). Dr. Tom Giessler, the group’s chief financial officer and a managing director...

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There will be no new president before September

Last year Tamás Háber, the president of the Guild of Hungarian Restaurateurs (MVI) announced his resignation from the post as of this March. In February, members decided to postpone the...

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Peek-a-boo!

Saatchi & Saatchi’s Peruvian office won gold at the Cannes international advertising awards for this clever ad, which can be mounted on a door and creates an optical illusion that...

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Knorr Raspberry Cream Soup

Refreshing Raspberry cream soup contains fruit bits and is easy to prepare any time, without cooking....

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‘It is ending precisely now…’ (Part 2)

This new, 6-part series by Trade magazin and GfK Hungária Market Research Institute focuses on price trends, pricing policies and consumer expectations in terms of price. Last time we called...

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Yoghurt drinks are coming up

The yoghurt segment which focuses on health managed to expand despite the crisis, only the medium price segment contracted a bit. Beáta Kiss, external relations director at Danone Kft., is...

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Down on your knees or standing up?

‘How many of you are convinced that win-win business relationships are good for you?’ 90 percent of people in the room raised their hands. ‘Your minutes are numbered!’ – said...

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The first quarter of the European food retailing was successful

The recovery from the crisis continued in the food retailing of the developed European countries: store turnover increased by 4, percent in value and 1 percent in volume, compared to...

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The foreign suppliers are cautious with the Hungarian firms

According to the Atradius Credit insurance; the rate of late and non payments is the hihest ever in Western Europe in early 2010, so businesses increasingly turned to claim managers....

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Tesco recruits regional suppliers

Tesco Global Stores Ltd. invites the local producers of Győr-Moson-Sopron, Zala, Vas and Veszprém counties to a supplier meeting. The Regional Supplier Forum, that will be held on the 3rd...

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Turkey is the most popular tourist destination among the Hungarians

The Start Travel Agency compiles the top resorts list of the most popular summer tourist destinations every year, on the basis of the pre-booked trips. Turkey became the the most...

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One shopping center for nineteen thousand Pécs inhabitants

Among the five big cities of Hungary (Debrecen, Győr, Miskolc, Pécs and Szeged), the highest number of shopping centers are in Pécs, the least in Debrecen, Miskolc, and (yet) in...

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Cafeteria: What remained tax free?

From the cafeteria benefits, only a few remained fully tax free this year, many popular forms are under 25 percent personal income taxation from January. The local travel ticket allocation,...

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Wal-Mart's first-quarter profit is a positive surprise

The world's largest retail company, the Wal-Mart performed over the market expectations, primarily due to the good indicators of foreign sales, which offseted the weak domestic market performance. The company's...

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Goats and sheeps may escape from the electronic chip

The European Parliament (EP), adopted the Hungarian amendment that the individual electronic identification (chip) should not be a mandatory in the cases of goats and sheeps under the age of...

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Consumer confidence is on its ten-month nadir in China

In April consumer sentiment decreases for the second month, which can be associated with the government measures taken against economic overheating. China's consumer confidence index decreased by 1.3 points to...

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Flexibility remains the most important feature of the Cryovac ® BDF

The new Cryovac ® BDF SOFT and Cryovac ® BDF Easy Opening solutions open up new horizons for product design, such as packaging and reducing costs. The new Cryovac ®...

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