News and articles
First Spar stores converted from Plus opened
Date: 2009-03-05 08:00:00
The first Spar store converted from Plus opened in February in Hatvan, Sopron and Sárbogárd. As a result of the biggest acquisition ever completed by SPAR Magyarország Kft., the complete...
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Branded rabbits and eggs in leading role
Date: 2009-03-05 08:00:00
Quality is the trend among seasonal sweets. Manufacturers of branded milk chocolate figures won’t have much to worry about this Easter. Last year, real milk chocolate accounted for three out...
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Key factor for new products: proportion of people who try it
Date: 2009-03-05 08:00:00
According to Jonathan Banks, research director of Nielsen UK, there are three factors influencing the development of new products at present: consumer confidence, the expansion of private labels and the...
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A sense of deficiency and self-criticism
Date: 2009-03-05 08:00:00
Roland Oláh, the 32 year old chef of Café Erté has no reason to complain about his career. – This is not the first time in my career that I...
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Hungarians worried mainly by cost of alcohol consumption
Date: 2009-03-05 08:00:00
44 percent of Hungarians claim that they never consume alcohol. According to a survey conducted by the GfK group for Wall Street Journal Europe, the biggest concern for Hungarians regarding...
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Kubu PET-palack – Töretlen energia, törhetetlen palackban!
Date: 2009-03-05 08:00:00
The market leading drink for kids in Hungary is to be renewed both in terns of content and appearance. Bottled Kubu products will come in 0,3 litre PET bottles from...
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Escape routes
Date: 2009-03-05 08:00:00
Innovation, product development, expansion of distribution channels, authentic communication without cost reduction – this is how we can sum up what has been said by participants of the Marketing Forum...
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Duffy to be face of Coca Cola light in 2009
Date: 2009-03-05 08:00:00
It has been announced that Duffy is to be the face of the 2009 advertising campaign of Coca-Cola light. According to the marketing director of Coca-Cola UK, the singer is...
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Food events in the Balkans
Date: 2009-03-05 08:00:00
Mac-Line Hungary Kft. is a company specialising in trade events organised in the Balkans. Last year, they helped 445 Hungarian companies in attending 36 events in ten countries. – In...
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Typical consumers of seasonal sweets are young
Date: 2009-03-05 08:00:00
Sales of Easter chocolate figures continue to drop. Hyper markets remain the primary distribution channel, while the market share of small stores continues to shrink, according to data from GfK...
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Trendy foods
Date: 2009-03-05 08:00:00
Trends have a substantial influence on shopping decisions. Such trends also have the power to change consumer habits and the structure of demand for good. The effects of trends can...
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Rich in experience
Date: 2009-03-05 08:00:00
Tamás Széll, a young sous-chef from Onyx finished in first place in the Tradition and Evolution competition organised by the Hungarian Gastronomic Association in 2008. Following the competition, he had...
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Domestic chains re-magnetised
Date: 2009-03-05 08:00:00
According to the Shopping Monitor and Shopping Mission 2008-2009 surveys prepared about distribution channels by GfK Hungária, smaller stores continue to play an important role in Hungary. For the first...
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Magyaros és mogyorós ízesítésű kölesgolyó
Date: 2009-03-05 08:00:00
An innovation from Biopont! A favourite for both young and old, extruded bio millet is now available in two new flavours as well. Apart from the slightly salted, unflavoured version,...
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Márton Szebeni joining AMC
Date: 2009-03-05 08:00:00
Márton Szebeni Márton, a former divisional director of Hungexpo was appointed general deputy director of Agricultural Marketing Centre Kht in January. In the past, he had been responsible for launching...
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Switch it off!
Date: 2009-03-05 08:00:00
Borsodi Sörgyár Zrt. has joined the joint “Switch it off” campaign of the EU and the Ministry of Foreign Affairs which is intended to remind people of the importance of...
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Seasonal market of cooked ham stable at HUF 12 billion
Date: 2009-03-05 08:00:00
According to the Nielsen Retail Index, sales of processed meat were up by 4 percent in terms of value, while cooked ham produced stagnation in 2008. Sales of cooked ham...
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Different trends for light milk and light soft drinks
Date: 2009-03-05 08:00:00
According to data from the GfK Hungária ConsumerScan, the popularity of both low and high fat content milks increased in the first nine months of 2008, but that of normal...
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Kitchen as birthday present
Date: 2009-03-05 08:00:00
Zoltán Vidák who had spent seven years as the chef of Premier, finally found a new job in Etyek, in the guest house owned by Pál Rókusfalvi. He is now...
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Grain prices halved
Date: 2009-03-05 08:00:00
The supply price of agricultural products was down by 22,6 percent in December 2008, compared to December 2007. The price of plant products was down by 38 percent, while that...
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Neuner’s Bio Wellness Energia és Vitalitás Tea
Date: 2009-03-05 08:00:00
As a result of a new innovation, every single tea filter is packaged in aroma-sealed pouches, made from a new material. This is a special aluminium pouch which allows teas...
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Dreher promoting responsible drinking
Date: 2009-03-05 08:00:00
Dreher Sörgyárak Zrt. has launched a web site intended to promote a responsible attitude to alcohol consumption under the name Alkohol.info.hu....
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TV2 preparing for the spring with new programs
Date: 2009-03-05 08:00:00
As it has been revealed recently, a show under the title “Mr. & Mrs.” and hosted by Claudia Liptai and Attila Till is to be launched soon by TV2. Áll...
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Less imported ham – can domestic industry benefit from this?
Date: 2009-03-05 08:00:00
„I have some good news and some bad” – one could say. The good news is that if the HUF will stay as weak as it is now, then domestic...
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Calories in system of classification
Date: 2009-03-05 08:00:00
According to the findings of several surveys, Hungarian consumers are becoming increasingly health conscious, as illustrated by the growing popularity of nutritional labelling systems and programs. Initiatives aimed at orienting...
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Carlsberg 900
Date: 2009-03-05 08:00:00
Something of a revolution is taking place in the world of quality beer with the appearance of super premium brands like Carlsberg 900, developed last year and sold only in...
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Romania still enjoying growth
Date: 2009-03-05 08:00:00
According to an estimate by Eurostat, retail sales in the EU-27 countries were down by 0.2 percent on average, and by 1.5 percent in the Euro zone in November 2008,...
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Enviga citrus és erdeigyümölcs ízekben
Date: 2009-03-05 08:00:00
Enviga is an innovative product which is not only delicious and refreshing but owing to the unique combination of an antioxidant called EGCG in the green tea and caffeine invigorates...
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Vitamin nimm2 candies launched by Storck
Date: 2009-03-05 08:00:00
Storck has launched its nimm2 product range in the Hungarian market recently. nimm2 has been a popular candy brand for several decades in many European markets, because these are made...
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Global European Food Event – Budapest, 29-31. March 2009
Date: 2009-03-05 08:00:00
ECRM would like to invite you to its Global European Food Event to be held in Budapest between 29-31. March. ECRM helps the largest retail chains like Tesco, Auchan, Ahold,...
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