News and articles
Ice cold miracles from Szentkirályi
Date: 2010-08-29 08:00:00
Szentkirályi Ásványvíz Kft. expanded its portfolio with new products: flavoured mineral waters and ice teas return to shops under the names ‘ice water’ and ‘ice tea’ and they no longer...
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Innovation manager at GfK Hungária
Date: 2010-08-29 08:00:00
From 19 July 2010 Péter Sári fills the position of innovation manager at GfK Hungária Market Research Institute. The 34-year old economist worked for Sanoma Budapest Zrt. as on-line marketing...
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Make food, not war!
Date: 2010-08-29 08:00:00
A restaurant as the ambassador for peace – this is what Conflict Kitchen in Pittsburgh is about. A few creative artists in the city decided to open a takeaway restaurant...
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Gold medal: Pöttyös • Pöttyös collection
Date: 2010-08-29 08:00:00
Pöttyös managed to set in motion those consumers who live for the day between 23 March and 31 May 2009. Iconic spotted presents and the latest promotion and communication tools...
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The Spritzer Bus has hit the road
Date: 2010-08-29 08:00:00
The idea came from the Community Wine Marketing Fund: promoting spritzer made from good Hungarian wines with a 2-month, nearly 2,000-km tour around the country. Early July ‘spritzer master’ András...
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The Internet helps in buying medicine
Date: 2010-08-29 08:00:00
Hungarian medicine and medicinal product buyers use the Internet to gather information more often than other nationals. A Nielsen survey (conducted in 55 countries) found that 34 percent of Hungarian...
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The background of the future
Date: 2010-08-29 08:00:00
‘Future Store’ is not only about the equipment on the shop floor: an integrated IT system also forms part of it. These days when retailers try to keep only a...
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Summer surprises from Henkel
Date: 2010-08-29 08:00:00
This summer Henkel surprised consumers with several new products. Persil Fresh Pearls by Silan uses encapsulation technology; Tomi Orchidea & Ametiszt and Tomi Lótusz & Zafír are limited edition detergent...
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Fruit Logistica: Hungarians booked 200 m²
Date: 2010-08-29 08:00:00
Fruit Logistica, the world’s biggest fruit-vegetable trade fair will take place on 9-11 February 2011. More than 2,300 exhibitors from 70 countries registered and Hungarian participants booked 200 m² to...
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Our orange is neither sour nor yellow
Date: 2010-08-29 08:00:00
In the heart of Budapest, we can still come across menus which make us wonder: what might these meals taste like? Not every restaurant is willing to pay for a...
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Gold medal: Tchibo • Together for kindergartens!
Date: 2010-08-29 08:00:00
In 2009 Tchibo celebrated its 60th birthday by a year-long marketing campaign. ‘Celebrate with us’ was accompanied with packaging retro mugs and metal coffee boxes with products, and a prize...
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Wine festival in Buda Castle
Date: 2010-08-29 08:00:00
Buda Castle Wine Festival is organised by Hungarian Viti- and Viniculture Non-profit Kft. The 19-year-old event’s objective is to make people acquainted with the best Hungarian and foreign wines. Wine...
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Shoppers who buy vodka are likely to put other drinks in the basket too
Date: 2010-08-29 08:00:00
Nielsen’s Retail Index reveals that discount stores realised 17 percent of value sales in the 90 food categories measured in the December 2009-May 2010 period. As for the 60 household...
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Hungaricum Corner in CBA Plaza
Date: 2010-08-29 08:00:00
This July CBA Sopron Plaza opened the first Hungaricum corner where wines, pálinkas, sweets, fresh and preserved food products from Hungarian manufacturers can be found. Pricer electronic labels were used...
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Hungarians economise on food, clothes and energy the most
Date: 2010-08-29 08:00:00
This May Nielsen surveyed 27,000 Internet users in 48 countries. In Hungary 68 percent said they had changed their spending habits this spring, compared to the previous year; the international...
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József Bock is Royal Winemaker of the Year
Date: 2010-08-29 08:00:00
József Bock won in the Royal Winemaker category of the Followers of Royal Cooks event in Nagyszakácsi. This is a special competition, where each of the six courses of last...
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Ranking mania
Date: 2010-08-29 08:00:00
It is a tall order to evaluate blogs objectively, so the different rankings can be considered some kind of game. According to blog.com, the following were the world’s best dessert...
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Dr. Oetker Choco-Choco
Date: 2010-08-29 08:00:00
Unique, creamily thick hot chocolate with mint, made from real dark chocolate and cocoa powder....
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Tamás Ács ask Péter Feiner
Date: 2010-08-29 08:00:00
Question: ‘We keep facing changes every day: another crisis in the eurozone, plummeting sales, the landslide victory of a political party, the new government’s programme promising radical changes in priorities....
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Skills and thrills: METRO’s Customer Academy is about to open
Date: 2010-08-29 08:00:00
Next to the Budaörs METRO store the chain’s Customer Academy will open in October. The Customer Academy’s head of department Piroska Balestra shared the details with readers of our magazine....
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Pricer shelf label in the Hungaricum Corner too
Date: 2010-08-29 08:00:00
CBA and Szintézis Informatika proved that they not only lead the way in innovation (CBA was the first food store to use electronic shelf labels), but also in promoting Hungarian...
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Washing in a café-like atmosphere
Date: 2010-08-29 08:00:00
In cooperation by Henkel and Bosch, the first laundry-café opened in Munich. Wash&Coffee boasts a modern design and the staff consists of Henkel and Bosch experts, who offer help to...
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Lánchíd Club also urges companies to help flood victims
Date: 2010-08-29 08:00:00
Members of Lánchíd Club also decided to help the victims of flood. Their donations were transported to Felsőzsolca by trucks offered by Lekkerland. The two trucks transported nearly 60 pallets...
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More sugar, please!
Date: 2010-08-29 08:00:00
– Daily coffee is the most characteristic product in catering and consumption habits only changed moderately. People go to bars and cafés less often, but on the other hand demand...
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Orbit White and Orbit Professional White
Date: 2010-08-29 08:00:00
Products in the Orbit White and Orbit Professional White range now return to shelves in the cash register zone in new packaging....
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A strong forint lifted meat prices
Date: 2010-08-29 08:00:00
The Agricultural Economics Research Institute (AKI) continuously monitors and publishes world trends in poultry and meat products. Their last report reveals that the abattoir entry price of slaughter pig in...
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Traditional shops increased their market share
Date: 2010-08-29 08:00:00
According to the Nielsen Retail Index, 8 percent less salami and 4 percent less sausage was sold in value by retailers in January-April, in comparison with the same period in...
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Packaged expectations
Date: 2010-08-29 08:00:00
According to data from the World Packaging Organisation (WPO), the global packaging material market represented a value of USD 564 billion in 2009, from which the consumer packaging market was...
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The Farmer Expo opened in Debrecen
Date: 2010-08-27 00:05:02
With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...
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The Farmer Expo opened in Debrecen
Date: 2010-08-27 00:05:02
With the participation of three hundred domestic and foreign exhibitors, the country's largest annaul agricultural, food and horticultural exhibition, the Farmer Expo opened its gates in the agri-centre of the...
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