News and articles
If beverage-customers can't find their preferred product, they won't make a purchase
Date: 2009-04-07 03:59:12
Twenty-three percent of beverage consumers won't substitute another product if they can't find the product they want – an American survey points out."That number scares me.", said Bruce Miner, director...
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Software examining and making emotional connection to increase efficiency of ads
Date: 2009-04-07 03:57:00
More than 90 percent of purchases are based on emotional response, not rational thought – but how to analyze, thus influence customers' innermost responses to impulses?You want to be rationally...
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Youngsters buy Easter-candy, women over 40 buy Easter-ham
Date: 2009-04-07 03:52:00
Households kept by women over 40 prefer to buy smoked-ham, whereas the younger generation opts for seasonal Easter-candies in the first place – a survey by GfK Hungária ConsumerScan says....
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Too many restaurants in the USA?
Date: 2009-04-07 03:47:31
In less than 20 years, the number of restaurants and bars has seen a 49 percent increase, now many of these restaurants must close due to the crisis.Since 1990, the...
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National Starch integrated by Henkel successfully
Date: 2009-04-07 03:42:01
Henkel’s acquisition of the National Starch businesses in April 2008 has brought about a substantial increase of sales. After adjusting for foreign exchange, sales rose by 11.6 percent. Organic sales...
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Customers decide about the brand in-store
Date: 2009-04-07 03:33:58
Customers continue to make brand purchase decisions in the store, so capturing shoppers inside is of major major importance – a new report from Miller Zell says.More shoppers are making...
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Fall in milk consumption
Date: 2009-04-07 03:28:37
Milk consumption has fallen over the past 20-25 years in many countries, although Feed For Health says milk is healthy. In UK the fall overall has been about one third...
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Mobile bar for HoReCa events by Poplart
Date: 2009-04-07 03:17:33
JUSTINCASE mobile bar, rwarded by the „red dot: best of the best” design prize is available in Hungary from now on, delivered by Poplart. The portable bar-case by Poplart weighs...
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Borsod Brewery Plc. chose Publicis Consultants │ Budapest
Date: 2009-04-06 02:29:16
Borsod Brewery Plc. has chosen the PR agency Publicis Consultants │ Budapest within the compass of an invitational tender to perform external communication tasks. Borsod Brewery Plc. wishes to continue...
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Agriculural trade-show with top Hungarian food-products
Date: 2009-04-06 02:20:58
Agrarexpo of Szent György-day located in Pápa is one of the most significant, specifically agricultural trade-shows of the region, with a wide spectrum of high quality food-products. The event organized...
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Hungarian food-products available via online order
Date: 2009-04-06 02:13:38
Starting from late March, stores and dealers may order Hungarian food-products online, thanks to a new website started by Premium Gastro Ltd. and Premium Hungaricum Association. „Of course we still...
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External balance improvement under external pressure
Date: 2009-04-06 02:09:20
According to the forecast of GKI Economic Research Co. prepared in co-operation with Erste Bank, the global economic crisis pushed the Hungarian economy onto a new development path External...
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Opten: 1184 liquidation proceedings announced in March
Date: 2009-04-06 01:59:11
Though the number of liquidation orders in Hungary's property industry fell last month, March saw an even greater number of liquidation processes, Opten company information service has reported. Liquidation proceedings were...
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Egg-prices going through a moderate raise during the Easter-season
Date: 2009-04-06 01:51:50
Egg-prices in Hungary are facing a moderate, less than 10 percent increase during the Easter-season, due to the decrease of effective demand. This Easter, egg-prices are going through a rather...
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Customers are fed up with low quality Easter-bunnies
Date: 2009-04-06 01:43:28
Last spring, over 967 tons of seasonal Easter-candies were sold, and most of these chocolate-bunnies had been made of high-quality, at least 35% percent cocoa-content. „In the past few years,...
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Experts want soft-drink producers to use less sugar
Date: 2009-04-06 01:34:55
What you drink may be more important than what you eat, according to researchers at the Johns Hopkins Bloomberg School of Public Health. Researchers believe that soft drink producers should...
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The first five-star hotel of the Istrian peninsula has opened
Date: 2009-04-06 01:21:54
The number of luxury hotels in Croatia have increased significantly in the past few months, Croatian tourism puts the main emphasis on five-star hotels at the moment. Tourism has always...
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Nestle benefiting from recession
Date: 2009-04-06 01:14:45
While the world's top food groups battle a slowdown this year, Nestle SA has the credentials to exploit the recession. In spite of the crisis, Nestle seem to have closed...
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Revival of local markets
Date: 2009-04-05 08:00:00
Many people expect the revival of local markets to give small farmers in villages a chance to sell good quality produce at a favourable price, which would mean farmers and...
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Tesco supporting local initiatives nation-wide
Date: 2009-04-05 08:00:00
Tesco has been the first in Hungary to introduce bags made from a completely decomposing material, which are sold for HUF 5. Part of the revenues from sales are donated...
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Battlefield report
Date: 2009-04-05 08:00:00
I am not too worried about POS marketing which is good news for the profession and also for customers. Customers have been getting increasingly conscious for some years, but their...
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Positive answers
Date: 2009-04-05 08:00:00
Like their counterparts in Budapest, restaurant owners in New York and London also worry about the recession, but are coming up with different answers. For some time, restaurant guests in...
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Detectable drop in retail sales
Date: 2009-04-05 08:00:00
Retail sales were down by 3.9 percent in December 2008, compared to December 2007. The year on year drop was 2.1 percent in the above period. Retail sales totalled HUF...
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Guarantee of quality
Date: 2009-04-05 08:00:00
Activities in the five production facilities of PICK SZEGED Zrt. adhere to the Good Production and Hygiene Practices, to HACCP and to the ISO 9001 quality standards. PICK SZEGED Zrt....
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Stores opening
Date: 2009-04-05 08:00:00
CBA, Tét Open: 14 January Chain: CBA Store space: 500 m2 SKU: n. a. Coop, Polgár Open: 20 March Chain: Coop Store space: 325 m2 SKU: 5000 Lidl, Szeghalom Open:...
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Spring Coupon Days defying economic crisis
Date: 2009-04-05 08:00:00
The Árkád and Europark malls in Budapest and malls in Eger, Nyíregyháza and Kecskemét have joined forces with the napiakciok.hu web site to multiply their Easter turnover. The success of...
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Buying beer a shameful thing?
Date: 2009-04-05 08:00:00
According to eye camera research conducted by GfK Hungária, shopping decisions regarding beer take only 1-2 minutes and often cause shoppers to feel ashamed. The question of whether buying beer...
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Ronald on the way to slimming?
Date: 2009-04-05 08:00:00
McDonald’s has ended up in 8th place on the top 10 list of fast food chains offering the healthiest food, compiled by Health magazine. Thee are several hundred fast food...
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