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Region marketing
Date: 2008-06-27 08:00:00
Not only countries, but regions may also use collective marketing. The Spanish region specialising in agriculture and the food industry, Castillia-Leon is a good example. Many synergies exist between government-level...
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Higher price for livestock as well
Date: 2008-06-27 08:00:00
The prices of agricultural products were up by 38.1 per cent in March 2008, compared to March 2007. The prices of plant products were up by 52 per cent, while...
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Vonalkód Rendszerház at this year’s Industria
Date: 2008-06-27 08:00:00
Vonalkód Rendszerház Kft, a leading player in the Hungarian automatic identification technology market presented its latest innovations at this year’s Industria exhibition. In 2008, they became the official distributors of...
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Aperitif a la française celebrating its fifth birthday
Date: 2008-06-27 08:00:00
The event called „Apéritif a la française” started its world tour on 5. June. It is held at the same time in 24 countries and serves to present the full...
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Private labels playing growing role
Date: 2008-06-27 08:00:00
According to data from the ConsumerScan survey of GfK Hungária Piackutató Intézet, the market share of private labels continued to grow in the FMCG market in 2007. In the first...
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Széchenyi Card 2 launched
Date: 2008-06-27 08:00:00
The two year Széchenyi Card 2 was launched by KA-VOSZ ZRt in co-operation with its partner banks, Hitelgarancia ZRt, and the Ministry of Economy and Development on 2. June. This...
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An efficient foreign legion
Date: 2008-06-27 08:00:00
Many people believe that the only purpose of import is to flood our stores with cheap products. However, appropriate quality products are often simply not available in the domestic market....
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Traditional stores till strong in Poland
Date: 2008-06-27 08:00:00
Though the number of hyper markets is growing in Poland, their market share is shrinking. At the same time, supermarkets and discount stores have increased their market share. Traditional stores...
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Bottled responsibility
Date: 2008-06-27 08:00:00
Corporate social responsibility serves as the basis for not only long term planning and corporate strategy but it is also a criteria for the evaluation of management performance in Coca-Cola...
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Adapting to local conditions
Date: 2008-06-27 08:00:00
According to an analysis prepared by the Budapest Chamber of Commerce and industry (BKIK) last year, the general marketing of multinational companies is prevalent in Hungary. Advertisements lack local features...
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Where is the Hungarian retail sector heading?
Date: 2008-06-27 08:00:00
A study has been prepared about the future prospects of the Hungarian retail sector by the consultants of PricewaterhouseCoopers and the students of Corvinus University. It is foreseen as a...
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Agricultural Marketing Centre programs for August
Date: 2008-06-27 08:00:00
The Agricultural Marketing Centre is offering exhibitors an opportunity to appear on its collective stand at the following events in August: Szentlőrinci Gazdanapok: This event is to be held for...
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Naturalisation of brands: say and spell
Date: 2008-06-27 08:00:00
Empty Coca-Cola bottles with the letters in Cyrillic have become collectors’ items, as only bottles with Latin letters are available today. Collectors should now go to China or Korea. Foreign...
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Deutschland, Deutschland über alles!
Date: 2008-06-27 08:00:00
It is no wonder that German retailers are preparing enthusiastically for the European Cup, as the success of the World Cup held two years ago surpassed all expectations. Rewe for...
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AMC waiting for applications for Excellent Hungarian Food trademark
Date: 2008-06-27 08:00:00
AMC is waiting for applications for the Excellent Hungarian Food trademark. The required documentation can be obtained from AMC, or downloaded from the www.amc.hu web site. AMC offers companies qualifying...
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Are we good, or are we well?
Date: 2008-06-27 08:00:00
There is a lot of resemblance between business and competitive sport. Results can be measured objectively in both. You can tell right away who is successful and who isn’t. Another...
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Food sector waiting for reforms
Date: 2008-06-27 08:00:00
Well-known experts of the food business, including József Gráf. Minister of Agriculture and Rural development and Péter Futó, chairman of Futureal Holding and of the National Association of Industrialists and...
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Price of swine also rising
Date: 2008-06-27 08:00:00
Trends in the world markets of meat and poultry are monitored regularly by the Agricultural Business Research Institute (AKI). Data from the Market Price Information System (PÁIR) of KSH and...
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Night of placements
Date: 2008-06-27 08:00:00
An interesting night event was held by the Hungarian section of POPAI in Interspar Eurocenter, on 2. June. The event served as a training exercise for experts of POS promotional...
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Hungarians Drunk More Milk
Date: 2008-06-27 00:00:00
In the first quater of 2008 the milk consumption grow, but people buy less „light” 1.5% milk and because of price, more 2.9% milk. According to GfK's ConsumerScan research the...
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Domestic sales prices of industry rose by 11.7%
Date: 2008-06-27 00:00:00
Export sales prices of industry, measured in HUF, decreased by 2.2% compared to the previous month and slightly, by 0.1% compared to the corresponding month of the previous year. ...
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New tax stamp for alcohol drinks from July
Date: 2008-06-26 00:00:00
The inspector can control the information on the tax stamps with a laptop and a bar-code reader direct in the store. After the electronic data recording the product's way...
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It isn't worth not to pay the TV tax
Date: 2008-06-26 00:00:00
The penalty is insignificant, but it has no sense therefore to come tax authorithy's horizon. After nowadays rules TV tax must to pay for Hungarian Tax Authority, but first...
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1% fall in EU27's retail
Date: 2008-06-26 00:00:00
For the eurozone countries the decrease was by 2.9% compared with the same month a year ago. According to a Eurostat the highest increases were observed in Romania (18%)...
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In April the domestic retail turnover exceeded HUF 508 billion
Date: 2008-06-26 00:00:00
Compared to the previous month, the volume of retail sales increased by 0.4% according to seasonally and calendar adjusted data. According to calendar adjusted data, the volume of retail...
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Environmental Friendly Companies are looking for!
Date: 2008-06-26 00:00:00
In the last six years 56 organisation with 67 tenders take part at the Environmental Economy Award. In this periode HUF 14.7 billion was saved by environmental friendly business solutions....
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EU farm union sees higher 2008-09 cereals harvest
Date: 2008-06-25 00:00:00
European Union farmers should harvest 293.32 million tonnes of cereals in the 2008-09 (July-June) crop year, up from the 254.99 million tonnes seen in 2007-08, EU farm union Copa-Cogeca said....
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Replacing HUF 200 note with coin in 2009
Date: 2008-06-25 00:00:00
The coin would be more practical and safe than the notes that generally need to be replaced every two years. Hungary's Monetary Council has decided on Monday to introduce a...
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German business confidence falls in June
Date: 2008-06-24 00:00:00
The index fell in June, dragged down by concerns over record high oil prices, the closely watched Ifo survey showed. The Munich-based Ifo institute's business climate index fell to...
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