Unilever Magyarország - Trademagazin

Domestos Protection disinfectants
Date: 2021-10-21 08:17:02

Domestos Protection is an innovative disinfectant made with added citric acid, which contains biodegradable fragrances. It disinfects the toilet bowl without chlorine and cleans various surfaces in consumers’ homes, leaving...

In the spirit of practicality
Date: 2021-09-17 10:19:04

According to Nikolett Szőke, Unilever Magyarország Kft.’s gifting brand manager, in 2020 the market of Christmas gift sets was heavily influenced by the pandemic in the beauty care category, and...

Pandemic brings the eco-trend to a halt
Date: 2021-07-22 08:52:55

According to Yvette Krubl, Procter&Gamble’s communications PR manager in Central Europe, there has been no major transformation in the laundry detergent and fabric softener market if the changes generated by...

Magazine: Restructuring and renewal
Date: 2021-06-17 07:14:57

Unilever Magyarország Kft.’s experts quoted Nielsen data to reveal that the shower gel market expanded by 2.09 percent in value in 2020, while in volume sales it stayed put. Value...

(HU) Baba – Almafröccs, Gránátalma és alma illatú tusfürdő
Date: 2021-06-11 10:57:48

Shower gels in the Baba Summer Experiences product range successfully bring the atmosphere of carefree summer days to bathrooms every year. You can also take this experience to your home...

Drown in flavours
Date: 2021-04-28 14:05:22

Home cooking and baking became widespread in the last 12 months when people were mostly staying at home. Thanks to this, sales of spices, marinades and sauces increased. According...

Signal Integral 8 Nature Elements mouth wash
Date: 2021-04-28 12:59:11

Signal Nature Elements mouth wash is available in two versions: one of them contains active charcoal and there is coconut extract in the other. Both variants have 95 percent natural...

Magazine: Dancing on ice – with new moves
Date: 2021-04-08 07:47:31

In 2020 both the pandemic and the relatively chilly early summer worked against the ice cream market. Companies needed to take steps if they wanted to increase sales even in...

Knorr wholemeal pasta snacks (two new products)
Date: 2021-03-23 14:45:38

In 2021 we are adding two new products to our dynamically growing cup pasta snack portfolio. We are launching two new fully wholemeal pasta variants, which are the perfect choice...

Magnum Double Gold Caramel ice cream
Date: 2021-03-23 13:13:29

Caramel-cinnamon sauce makes this irresistible biscuit-flavoured dairy ice cream even more exciting. A golden chocolate coating covers the ice cream, which is given an extra kick by the bits of...

Baba products for hygiene
Date: 2021-02-17 19:31:16

Mothers do their best to keep their family members healthy. The new Baba product range with antibacterial ingredients can help them in performing this task. Contact: Unilever Magyarország Kft. Customer...

Magazine: It has never been truer: Cleanliness is next to healthiness!
Date: 2021-01-25 07:11:20

Zsuzsa Petrikovics, Unilever Magyarország Kft.’s brand manager reported to Trade magazin that the pandemic induced a 35-percent rise in cleaning product sales in 2020. She revealed that sales grew way...

Magazine: 2020-2021: Changing world – changing management personnel!
Date: 2020-12-16 07:06:49

The FMCG industry underwent great changes from the 1990s and as part of this process many talented young managers came here from abroad. I have become friends with many of...

Magazine: Body care isn’t a luxury any more, it is a basic need
Date: 2020-12-10 07:22:06

According to Ildikó Berger, junior brand manager of Henkel Magyarország Kft., from March hand cream and body care product sales increased due to the pandemic. This trend also manifested in...

TRESemmé Botanique Styling hair spray
Date: 2020-12-02 08:00:34

Our water-based hair spray formula contains no alcohol, so it doesn’t dehydrate hair; instead it helps to keep it hydrated and gives it more body. There is cactus water and...

Magazine: Hygiene comes first
Date: 2020-11-05 06:40:04

According to Beatrix Szécsényi, senior trade and customer marketing manager of Reckitt Benckiser Kft., disinfectant cleaning product value sales jumped 40 percent and volume sales were up 26 percent in...

Magazine: Cleanliness is more important than ever before!
Date: 2020-10-16 07:12:18

Zsuzsa Petrikovics, brand manager of Unilever Magyarország Kft. reported to Trade magazin that sales in the cleaning product category grew by a single-digit number in 2019. Then in March-April 2020...

Magazine: Oral care for every type of consumer need!
Date: 2020-10-13 07:00:10

In the oral care category toothpaste has a 57-percent share, manual toothbrushes represent 18 percent of the market and mouthwashes are at 15 percent – Dóra Hegedüs, Unilever Magyarország Kft.’s...

Practical and stylish: Gift packs under the Christmas tree
Date: 2020-10-05 10:23:27

Unilever Magyarország Kft.’s brand manager Lili Kovács told our magazine that the most important decision-making factors for shoppers when buying a Christmas gift pack are a stylish look, the right...

A pleasant scent instead of an embarrassing odour
Date: 2020-08-26 10:12:57

Szandra Csendes, brand manager of Unilever Magyarország Kft. said: the deodorant market – in both the women’s and the men’s segment – is characterised by a slower sales growth than...

Vegetarian convenience products from Knorr
Date: 2020-08-25 21:13:59

Knorr Vego vegetarian stews are convenience products for the followers of the vegetarian/vegan diet. The new 100-percent natural Knorr cream soups are so tasty that they evoke the flavours of...

Signal White Now Detox toothpastes
Date: 2020-08-10 21:14:12

The two new toothpastes that we launched under the White Now Detox sub-brand combine instant whitening technology with the power of a cleaning-effect mineral clay– the latter is a truly...

TRESemmé Biotin + Repair 7 shampoo and conditioner 400 ml
Date: 2020-08-10 21:14:07

The TRESemmé Biotin + Repair 7 product range improves the condition of dry hair and split ends with the help of the patented technology called Pro-Bond Complex. It contains a...

Dove Nourishing Secrets Nurturing Ritual
Date: 2020-08-10 21:14:01

Dove Nourishing Secrets Nurturing Ritual: Irresistible nourishment with the scent of cacao and hibiscus flower. Contact: Unilever Magyarország Kft.; Customer relations; T.: 06-80- 180-144 hétköznap 9:00–17:00; e-mail: vevoinfo@unilever.hu...

Magazine: Clean and comfortable – without taboos
Date: 2020-07-24 07:12:53

Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...

Magazine: Green products target conscious shopper groups
Date: 2020-07-20 07:28:27

In the drug and beauty product category, the values that small, alternative organic, eco and natural brands represent are now more and more adopted by the product lines and sub-brands...

Coccolino fabric softeners
Date: 2020-06-08 19:57:57

Coccolino fabric softeners and our favourite Coccolino bear has been an extra family member in Hungary for decades. Now we would like to introduce a new product, Coccolino Care. The...

AXE Wild
Date: 2020-06-08 19:54:46

Nature is full of exciting, wild and unexpected things! Axe Wild deodorants and shower gels were inspired by nature. We selected the wildest, most exotic and unexpected components, in order...

Unilever enlarges its Nyírbátor factory
Date: 2020-05-15 10:36:22

Unilever Magyarország Kft. is making its household chemical product factory in Nyírbátor about one third bigger. The project has a nearly HUF 15-billion budget and this sum will cover building...

The caring man is the new macho
Date: 2020-05-07 10:10:59

Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...

Domestos Protection disinfectants Date: 2021-10-21 08:17:02

In the spirit of practicality Date: 2021-09-17 10:19:04

Pandemic brings the eco-trend to a halt Date: 2021-07-22 08:52:55

Magazine: Restructuring and renewal Date: 2021-06-17 07:14:57

(HU) Baba – Almafröccs, Gránátalma és alma illatú tusfürdő Date: 2021-06-11 10:57:48

Drown in flavours Date: 2021-04-28 14:05:22

Signal Integral 8 Nature Elements mouth wash Date: 2021-04-28 12:59:11

Magazine: Dancing on ice – with new moves Date: 2021-04-08 07:47:31

Knorr wholemeal pasta snacks (two new products) Date: 2021-03-23 14:45:38

Magnum Double Gold Caramel ice cream Date: 2021-03-23 13:13:29

Baba products for hygiene Date: 2021-02-17 19:31:16

Magazine: It has never been truer: Cleanliness is next to healthiness! Date: 2021-01-25 07:11:20

Magazine: 2020-2021: Changing world – changing management personnel! Date: 2020-12-16 07:06:49

Magazine: Body care isn’t a luxury any more, it is a basic need Date: 2020-12-10 07:22:06

TRESemmé Botanique Styling hair spray Date: 2020-12-02 08:00:34

Magazine: Hygiene comes first Date: 2020-11-05 06:40:04

Magazine: Cleanliness is more important than ever before! Date: 2020-10-16 07:12:18

Magazine: Oral care for every type of consumer need! Date: 2020-10-13 07:00:10

Practical and stylish: Gift packs under the Christmas tree Date: 2020-10-05 10:23:27

A pleasant scent instead of an embarrassing odour Date: 2020-08-26 10:12:57

Vegetarian convenience products from Knorr Date: 2020-08-25 21:13:59

Signal White Now Detox toothpastes Date: 2020-08-10 21:14:12

TRESemmé Biotin + Repair 7 shampoo and conditioner 400 ml Date: 2020-08-10 21:14:07

Dove Nourishing Secrets Nurturing Ritual Date: 2020-08-10 21:14:01

Magazine: Clean and comfortable – without taboos Date: 2020-07-24 07:12:53

Magazine: Green products target conscious shopper groups Date: 2020-07-20 07:28:27

Coccolino fabric softeners Date: 2020-06-08 19:57:57

AXE Wild Date: 2020-06-08 19:54:46

Unilever enlarges its Nyírbátor factory Date: 2020-05-15 10:36:22

The caring man is the new macho Date: 2020-05-07 10:10:59