Tag "Unilever Magyarország"

Magazine: Hygiene comes first

According to Beatrix Szécsényi, senior trade and customer marketing manager of Reckitt Benckiser Kft., disinfectant cleaning product value sales jumped 40 percent and volume sales were up 26 percent in...

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Magazine: Cleanliness is more important than ever before!

Zsuzsa Petrikovics, brand manager of Unilever Magyarország Kft. reported to Trade magazin that sales in the cleaning product category grew by a single-digit number in 2019. Then in March-April 2020...

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Magazine: Oral care for every type of consumer need!

In the oral care category toothpaste has a 57-percent share, manual toothbrushes represent 18 percent of the market and mouthwashes are at 15 percent – Dóra Hegedüs, Unilever Magyarország Kft.’s...

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Practical and stylish: Gift packs under the Christmas tree

Unilever Magyarország Kft.’s brand manager Lili Kovács told our magazine that the most important decision-making factors for shoppers when buying a Christmas gift pack are a stylish look, the right...

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A pleasant scent instead of an embarrassing odour

Szandra Csendes, brand manager of Unilever Magyarország Kft. said: the deodorant market – in both the women’s and the men’s segment – is characterised by a slower sales growth than...

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Vegetarian convenience products from Knorr

Knorr Vego vegetarian stews are convenience products for the followers of the vegetarian/vegan diet. The new 100-percent natural Knorr cream soups are so tasty that they evoke the flavours of...

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Signal White Now Detox toothpastes

The two new toothpastes that we launched under the White Now Detox sub-brand combine instant whitening technology with the power of a cleaning-effect mineral clay– the latter is a truly...

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TRESemmé Biotin + Repair 7 shampoo and conditioner 400 ml

The TRESemmé Biotin + Repair 7 product range improves the condition of dry hair and split ends with the help of the patented technology called Pro-Bond Complex. It contains a...

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Dove Nourishing Secrets Nurturing Ritual

Dove Nourishing Secrets Nurturing Ritual: Irresistible nourishment with the scent of cacao and hibiscus flower. Contact: Unilever Magyarország Kft.; Customer relations; T.: 06-80- 180-144 hétköznap 9:00–17:00; e-mail: [email protected]

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Magazine: Clean and comfortable – without taboos

Essity Hungary Kft.’s senior brand manager Barbara Horváth told our magazine that the intimate hygiene category had expanded in both value and volume. Sales increased in all segments, with sanitary...

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Magazine: Green products target conscious shopper groups

In the drug and beauty product category, the values that small, alternative organic, eco and natural brands represent are now more and more adopted by the product lines and sub-brands...

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Coccolino fabric softeners

Coccolino fabric softeners and our favourite Coccolino bear has been an extra family member in Hungary for decades. Now we would like to introduce a new product, Coccolino Care. The...

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AXE Wild

Nature is full of exciting, wild and unexpected things! Axe Wild deodorants and shower gels were inspired by nature. We selected the wildest, most exotic and unexpected components, in order...

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Unilever enlarges its Nyírbátor factory

Unilever Magyarország Kft. is making its household chemical product factory in Nyírbátor about one third bigger. The project has a nearly HUF 15-billion budget and this sum will cover building...

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The caring man is the new macho

Gender marketing messages that target men and products for men are using a new language, and they are also ‘speaking’ in new product groups. Men feel there is pressure on...

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Ruby chocolate Magnum

Ruby chocolate is made of very special Ruby cocoa beans. These cocoa beans are characterised by a natural pink colour, so the chocolate made from them is pink too. Its...

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Magazine: They deliver flavour and give something extra

The category of wet condiments and dressings consists of several different types of products –and each has a different level of seasonality. According to Anita Plánk, Unilever Magyarország Kft.’s ideation...

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Unilever: Every second manager is a woman

In Unilever’s management 50 percent of executives are now women. The company made the biggest progress in this domain in those business lines where women had been traditionally underrepresented: supply...

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More eco-friendly fabric softeners

Henkel Magyarország Kft.’s junior brand manager Csilla Pásztor told our magazine that fabric softener sales increased by 6 percent in value in 2019. Drugstore and discount supermarkets were the engines...

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Hair nourishing at the highest level

According to a survey made by L’Oréal Magyarország, sales in the hair care category augmented by 3.7 percent in value but dropped 4.4 percent in volume in 2019. The company...

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The Trade Parliament was in session (Part 2)

On Thursday the day’s topic was hypermarkets, discounters, drugstores and e-commerce. The moderators of the day’s work were Zoltán Fekete, secretary general of Branded Goods Association Hungary and HD Group’s...

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ULINK: 12 times make up a dozen

ULINK members met for the 12th time on 5 June. The new Unilever office is very stylish and participants started gathering 1 hour before the programme’s start. We had a superb dinner,...

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Magazine: Bagaméri and his ice cream tricycle are here!

Per capita ice cream consumption has been growing dynamically in every segment in the last 5 years in Hungary, in terms of both value and volume – we learned from...

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Magazine: A reform era

According to Brigitta Kosaras, brand manager (Maggi) of Nestlé Hungária, in the market of spices and sauces the summer months are better than the rest, and the same is true...

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Magazine: 2019 can be the year of hair styling

Unilever Magyarország Kft. launched the Love Beauty & Planet brand at the end of 2018. The exclusive premium brand is present in three categories – from these hair care is...

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Dove Limited Edition gift pack

The box of the Dove Limited Edition gift pack is decorated with beautiful motifs. Inside the box there is a shower gel and a body lotion, which make sure that...

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Magazine: Once upon a time…Business Days 2018 (Part 1)

This year we invited partners to tell and listen to fairytales at the Business Days conference in Tapolca, which was organised in cooperation with the Chain Bridge Club. Between 25...

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Dental care competition announced by dm

This year dm organises a competition for Hungarian primary schools that calls attention to the importance of dental care. The first 10,000 participants will get dental care starter packs and...

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Rexona created the new Active Shield product line

Rexona created the new Active Shield product line, which provides efficient protection against unpleasant body odour caused by bacteria. The product contains fresh, citrus-scented microcapsules which are activated by movement...

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New managing director in the lead of Unilever Magyarország and the Adriatic region

From 1 August Regina Kuzmina is the managing director of Unilever Magyarország and the Adriatic region. At the same time she will be a member of the Central and Eastern...

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