Tag "Unilever Magyarország"
Unilever to invest EUR 75m in Nyírbátor
Unilever is bringing the manufacturing of a new product category and global beauty brands to Hungary: Axe, Rexona and Dove aerosol deodorants will soon be made here. The new factory...
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Awards galore at the 15th POP competition
2024 was an outstanding year in the history of the Hungarian POPAI Awards POP competitions, which have a 15-year tradition. A large number of entries were exhibited in Tapolca during...
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They can spice up grilling!
The careful choice of dressings, sauces and seasonings is a key factor in the success of a barbecue. Last year’s record inflation set back volume sales in all categories, but...
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From price sensitivity to sustainability
In 2023 sales in the cleaning products market increased by nearly 16% in value, driven mainly by rising prices, as all segments of the category declined in volume. This article...
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Practicality and surprise in a single package
In 2022 the market for Christmas beauty gift sets expanded by nearly 8% in value, driven by increased price levels only, as sales were down more than 15% if measured...
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New leader at the head of Unilever Hungary and the Adriatic region
Tamás Ács has been appointed the new managing director of Unilever Hungary and the Adriatic region. The specialist who replaced the previous managing director, Alberto di Leo, is responsible for...
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Smoked flavours are popular
We can find inflation behind the dynamic value sales growth in the spice category in 2022. This article is available for reading in Trade magazin 2023/5 Ágnes Szűts, Kotányi Hungária...
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Hair raising new innovations
We can differentiate between three segments in the hair care category: shampoo, conditioner and treatment. Hair care in general produced a robust, 16.6% value sales growth in 2022. Serum and...
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Cleanness in large portions
Sales grew in the cleaning product category in 2022, but this growth was driven by the higher product prices. Also because of the price increase, there has been a small...
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They make the world of flavours complete
Dressings are a must on the Easter dinner table, but after the successful 2022 season – when volume sales increased – this year the two biggest market players expect to...
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Will there be a way out of the maze of unit prices?
In the past the only way to wash clothes was using some kind of washing powder. Once the category started expanding, shoppers gradually began buying liquid laundry detergents and laundry...
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No clothes left dry…
According to Yvette Krubl, Procter&Gamble’s corporate communications manager in Central and Eastern Europe, laundry detergent volume sales stayed put in the July 2021-June 2022 period, while in value sales there...
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Oral hygiene has remained important
Andrea Révfalvi, Colgate-Palmolive Hungary Kft.’s retail marketing manager (oral care): “Oral care and preserving oral health is increasingly important in the lives of consumers. Our Colgate, elmex and meridol brands...
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Cleaning products continue to thrive
Viktória Müller, Unilever Magyarország Kft.’s brand manager told Trade magazin that demand for disinfectants is now higher than before the pandemic. “The market is now more focused on branded products...
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Gift packs with our favourite brands
Nikolett Szőke, Unilever Magyarország Kft.’s brand manager believes that the success of Christmas gift packs depends on brand, price and the type/format of products in the pack. The top sets...
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The Vegetarian Butcher
The mission of The Vegetarian Butcher brand is to make meat substitutes from pulses and cereals, utilising new and sustainable technologies, which offer the taste, texture and traditions of classic...
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Delikát “csurigtésztás” instant noodle soups
With the new instant noodle soup, Delikát delivers the most popular recipes of Hungarian families, in just 3 minutes and full of noodles. Thanks to the dynamic expansion of the...
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Dove Care by Nature Uplifting shower gel with mango butter and almond extract
Dove Care by Nature Uplifting shower gel contains natural ingredients, and it moisturises and nourishes so well that dry and dull skin will glow and be soft already after the...
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Magazine: Little things add up to big things
By last year shoppers got over the first shock of the pandemic and started spending more time in grocery stores, which led to an increase in the sales of impulse...
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Magazine: The picture is getting clearer
Viktória Müller, Unilever Magyarország Kft.’s brand manager told our magazine that demand increased for cleaning products with a disinfecting function. “Branded products have improved their performance, as shoppers trust these...
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Magazine: Pepper is small…but its price is getting bigger
Nowadays it isn’t Covid-19, but the consequences of the pandemic and the war in Ukraine that make spice companies nervous. Ágnes Szűts, marketing manager of Kotányi Hungária Kft.: “Further sales...
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Hellmann’s vegan sauces
In 2022 three special products are added to the rightly popular Hellmann’s sauce portfolio. Our two new vegan sauces are the cheese and roasted garlic, and dried tomato and basil...
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Fragrance is a key factor in fabric softener buying
According to Tímea Kuk, Unilever Magyarország Kft.’s brand manager, fabric softener value sales grew in 2021, but volume sales (and also the number of products sold) decreased. This indicates that...
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(HU) Signal White Now Sensitive fogkrém 75 ml
We have developed the new Signal White Now Sensitive toothpaste in cooperation with dental experts. Its gentle formula combines two technologies and can make your smile up to 3 times...
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Rexona Maximum Protection
Rexona Maximum Protection antiperspirant deodorants are the most effective Rexona aerosols, providing long-lasting protection against sweating and unpleasant body odour. These deodorants are the perfect choice for daily use. Contact:...
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Magazine: Richer in flavours
In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...
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Flóraszept Botanitech
Flóraszept Botanitech is the name of Flóraszept’s innovative disinfectant cleaner range, featuring products with a formula that not only contains disinfectants, but also 100% natural cleaning components. Contact: Unilever Magyarország Kft....
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Knorr Risotteria risotto products
New Knorr Risotteria risotto products come straight from Italy, in 3 flavours. Many people think making risotto is complicated, difficult and time-consuming, but anyone can do it with the help...
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Magazine: Skin care and environmental protection
Unilever Magyarország Kft.’s data indicate that body and hand care product sales started to decline in 2021: value sales dropped only 1.4 percent but volume sales fell by 8.1 percent....
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Sirha Budapest is half full already
International food and HoReCa trade show Sirha Budapest will be waiting for experts from Central and Eastern Europe in the revamped HUNGEXPO Budapest Congress and Exhibition Centre between 22 and...
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