Tag "Unilever Magyarország"

Magazine: Pepper is small…but its price is getting bigger

Nowadays it isn’t Covid-19, but the consequences of the pandemic and the war in Ukraine that make spice companies nervous. Ágnes Szűts, marketing manager of Kotányi Hungária Kft.: “Further sales...

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Hellmann’s vegan sauces

In 2022 three special products are added to the rightly popular Hellmann’s sauce portfolio. Our two new vegan sauces are the cheese and roasted garlic, and dried tomato and basil...

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Fragrance is a key factor in fabric softener buying

According to Tímea Kuk, Unilever Magyarország Kft.’s brand manager, fabric softener value sales grew in 2021, but volume sales (and also the number of products sold) decreased. This indicates that...

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(HU) Signal White Now Sensitive fogkrém 75 ml

We have developed the new Signal White Now Sensitive toothpaste in cooperation with dental experts. Its gentle formula combines two technologies and can make your smile up to 3 times...

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Rexona Maximum Protection

Rexona Maximum Protection antiperspirant deodorants are the most effective Rexona aerosols, providing long-lasting protection against sweating and unpleasant body odour. These deodorants are the perfect choice for daily use. Contact:...

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The picture is getting clearer

Viktória Müller, Unilever Magyarország Kft.’s brand manager told our magazine that demand increased for cleaning products with a disinfecting function. “Branded products have improved their performance, as shoppers trust these...

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Little things add up to big things

By last year shoppers got over the first shock of the pandemic and started spending more time in grocery stores, which led to an increase in the sales of impulse...

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Magazine: Richer in flavours

In the last 10 years the wet condiment category didn’t stop developing, and after the panic-buying in 2020 sales didn’t drop in 2021 either. We learned from Anita Plánk, Unilever...

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Flóraszept Botanitech

Flóraszept Botanitech is the name of Flóraszept’s innovative disinfectant cleaner range, featuring products with a formula that not only contains disinfectants, but also 100% natural cleaning components. Contact: Unilever Magyarország Kft....

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Knorr Risotteria risotto products

New Knorr Risotteria risotto products come straight from Italy, in 3 flavours. Many people think making risotto is complicated, difficult and time-consuming, but anyone can do it with the help...

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Magazine: Skin care and environmental protection

Unilever Magyarország Kft.’s data indicate that body and hand care product sales started to decline in 2021: value sales dropped only 1.4 percent but volume sales fell by 8.1 percent....

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Sirha Budapest is half full already

International food and HoReCa trade show Sirha Budapest will be waiting for experts from Central and Eastern Europe in the revamped HUNGEXPO Budapest Congress and Exhibition Centre between 22 and...

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Dove hand and body care products with refreshed communications and packaging

Body Love is a new initiative by Dove to help women build a body-positive confidence and love their bodies – even in the smallest things they do on a daily...

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Domestos Protection disinfectants

Domestos Protection is an innovative disinfectant made with added citric acid, which contains biodegradable fragrances. It disinfects the toilet bowl without chlorine and cleans various surfaces in consumers’ homes, leaving...

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In the spirit of practicality

According to Nikolett Szőke, Unilever Magyarország Kft.’s gifting brand manager, in 2020 the market of Christmas gift sets was heavily influenced by the pandemic in the beauty care category, and...

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Pandemic brings the eco-trend to a halt

According to Yvette Krubl, Procter&Gamble’s communications PR manager in Central Europe, there has been no major transformation in the laundry detergent and fabric softener market if the changes generated by...

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Magazine: Restructuring and renewal

Unilever Magyarország Kft.’s experts quoted Nielsen data to reveal that the shower gel market expanded by 2.09 percent in value in 2020, while in volume sales it stayed put. Value...

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(HU) Baba – Almafröccs, Gránátalma és alma illatú tusfürdő

Shower gels in the Baba Summer Experiences product range successfully bring the atmosphere of carefree summer days to bathrooms every year. You can also take this experience to your home...

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Drown in flavours

Home cooking and baking became widespread in the last 12 months when people were mostly staying at home. Thanks to this, sales of spices, marinades and sauces increased.   According...

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Signal Integral 8 Nature Elements mouth wash

Signal Nature Elements mouth wash is available in two versions: one of them contains active charcoal and there is coconut extract in the other. Both variants have 95 percent natural...

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Magazine: Dancing on ice – with new moves

In 2020 both the pandemic and the relatively chilly early summer worked against the ice cream market. Companies needed to take steps if they wanted to increase sales even in...

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Knorr wholemeal pasta snacks (two new products)

In 2021 we are adding two new products to our dynamically growing cup pasta snack portfolio. We are launching two new fully wholemeal pasta variants, which are the perfect choice...

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Magnum Double Gold Caramel ice cream

Caramel-cinnamon sauce makes this irresistible biscuit-flavoured dairy ice cream even more exciting. A golden chocolate coating covers the ice cream, which is given an extra kick by the bits of...

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Baba products for hygiene

Mothers do their best to keep their family members healthy. The new Baba product range with antibacterial ingredients can help them in performing this task.   Contact: Unilever Magyarország Kft. Customer...

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Magazine: It has never been truer: Cleanliness is next to healthiness!

Zsuzsa Petrikovics, Unilever Magyarország Kft.’s brand manager reported to Trade magazin that the pandemic induced a 35-percent rise in cleaning product sales in 2020. She revealed that sales grew way...

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Magazine: 2020-2021: Changing world – changing management personnel!

The FMCG industry underwent great changes from the 1990s and as part of this process many talented young managers came here from abroad. I have become friends with many of...

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Magazine: Body care isn’t a luxury any more, it is a basic need

According to Ildikó Berger, junior brand manager of Henkel Magyarország Kft., from March hand cream and body care product sales increased due to the pandemic. This trend also manifested in...

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TRESemmé Botanique Styling hair spray

Our water-based hair spray formula contains no alcohol, so it doesn’t dehydrate hair; instead it helps to keep it hydrated and gives it more body. There is cactus water and...

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Magazine: Hygiene comes first

According to Beatrix Szécsényi, senior trade and customer marketing manager of Reckitt Benckiser Kft., disinfectant cleaning product value sales jumped 40 percent and volume sales were up 26 percent in...

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Magazine: Cleanliness is more important than ever before!

Zsuzsa Petrikovics, brand manager of Unilever Magyarország Kft. reported to Trade magazin that sales in the cleaning product category grew by a single-digit number in 2019. Then in March-April 2020...

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