Magazine: Skin care and environmental protection

Dóra Hegedüs
junior brand manager
Unilever
Magyarország

Unilever Magyarország Kft.’s data indicate that body and hand care product sales started to decline in 2021: value sales dropped only 1.4 percent but volume sales fell by 8.1 percent. Junior brand manager Dóra Hegedüs reported to Trade magazin that the company reacted to the coronavirus pandemic by launching the Dove Care & Protect range: hand cream, liquid soap, shower gel and deodorant with antibacterial ingredients.

Sales of the hand balm and the chamomile cream in Caola’s product portfolio have been decreasing in 2021, mainly because of the price increase that was forced by elevating plastic and ingredient prices.

Dr. Anikó Száraz
deputy CEO
Caola

Dr Anikó Száraz, deputy CEO of Caola Kozmetikai és Háztartás Vegyipari Zrt. told that online sale are expanding, but the main place for buying body care products is still the drugstore. Sales increase in the autumn-winter period because of the weather’s effects on the skin.

More natural both inside and outside

Viktória Szabó
brand activation manager
Johnson & Johnson

Shoppers are more conscious now than before. When it comes to buying body lotions, they check the product composition, the cream’s texture, scent and whether the packaging is recyclable or not.

We learned from Viktória Szabó, Johnson & Johnson Kft.’s senior brand and shopper activation manager that their Neutrogena products take all of the above factors into consideration. For instance the packaging of glass-jar Neutrogena products is 100-percent recyclable and contains 23 percent less plastic than before.

Ms Hegedüs added that natural products and plant extracts are important in the body care product category. There are more and more large-sized products available and the pump format has remained popular, as these are comfortable to use.

What the skin wants is care and indulgence

Johnson & Johnson Kft. has welcomed the autumn with a new product: a lighter-formula body lotion for normal skin in the Norwegian Formula product line, which contains vitamin E and moisturising glycerine for 48-hour hydration.

Caola Kozmetikai és Háztartás Vegyipari Zrt.’s top products are Caola Hand Balm, Caola Chamomile hand cream and Vízangyal body lotion with urea. The Vízangyal range debuted this year and the launch has been supported with a major campaign.

Unilever Magyarország Kft.’s most popular body care products are Dove Essential Care body lotion for dry skin and the Intense Care body lotion for extra dry skin. From Baba products demand is the biggest for hypoallergenic intense care body lotion for sensitive skin. This year’s new innovations are based on the Dove Body Love concept – this urges women to take care of and love their bodies, even in the smallest things day do in a day, such as their skin care routines. The products contain Ceramide Restoring Serum for skin hydration up to 48 hours. //